Tesla or the acquisition of traditional car manufacturers, Daimler is the most likely.

According to the latest report in Reuters, Musk, the head of Tesla, said at an event on February 1 that he was open to the idea of merging with another automobile manufacturer, which made the industry have a lot of speculation about potential buyers or the merger target.

It is reported that in Germany, the communication agency Axel? At the award ceremony organized by springer, the company's CEO Matthias? d？ Pfner raised this question to Musk. Musk replied at the scene that Tesla would never make a hostile takeover and would only do it in a friendly way. If the other party is willing, he is willing to discuss the merger.

In the latest ranking of the market value of the automobile industry, Tesla has far surpassed other automobile manufacturers, and even surpassed the sum of the four most valuable automobile manufacturers in the world (Toyota, Volkswagen, Mercedes-Benz and BMW). Tesla's global market share is only 0.8%, but its market value is as high as a staggering $540 billion. This year alone, Tesla's share price has soared nearly seven times.

For Musk, the boss, this is a good opportunity to merge with established manufacturers, or to buy a part of the other party's equity, just like AOL and media giant time warner Inc. during the Internet bubble 20 years ago. Warner's merger)

So, who will be the potential buyer?

In Reuters's analysis, Daimler will be the most suitable choice, and Tesla's existing customer base also overlaps with Daimler as a potential consumer of luxury brands; Ford and General Motors, both American competitors, can hardly meet the standards of merger, and Volkswagen is also fully developing electric vehicles, so it is unlikely to buy them. The family ownership of BMW ruled out the possibility of acquisition.

Of course, the acquisition of Daimler may increase Tesla's global automobile production by about four times, and in view of Daimler's deep reputation and consumer base in Europe and China, it will strengthen Musk's offensive in the field of electric vehicles. It is worth mentioning that Daimler even once held a small stake in Tesla.

According to the regulations of American Stock Exchange, Tesla only needs the approval of shareholders to increase its holding of 20% of the outstanding shares. According to Tesla's current share price, Musk can theoretically acquire targets worth $654.38+000 billion or more. Luxury premium is 40%, and he can even buy the Mercedes-Benz Empire without the permission of shareholders.

However, once it has capital contact with Daimler and engages in the field of traditional fuels, it may weaken Tesla's brand reputation in the field of electric vehicles. Not only that, the company will also have to face the constraints of Germany.

Extending the timeline, Tesla did have capital or technical cooperation with other established automakers in the past. Toyota and Daimler are both investors of Tesla, and Tesla also produces electric drive systems for the former, but these supply plans were eliminated as early as the first half of 20 10.

In 20 14, Daimler sold its shares in Tesla, and Toyota subsequently sold the relevant shares in 20 17. Since then, Tesla has not established any form of cooperation with other automakers, except to sell them new energy regulatory credit lines.

Text/North Shore

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