Compared with traditional marketing, the characteristics of network marketing are

Compared with traditional marketing, the characteristics of network marketing are as follows:

Global and Borderless: Network marketing can spread and reach potential customers globally through the Internet. Regardless of geographic location, people can reach and participate in online marketing activities through online platforms.

Targeting and personalization: Online marketing can more precisely locate the target audience and provide personalized information and services based on their interests, behaviors and preferences. By analyzing big data and user behavior, online marketing can achieve more precise marketing positioning.

Interactivity and Engagement: Online marketing provides opportunities for real-time interaction and communication with potential customers. Through social media, blogs, forums and other platforms, marketers can build closer relationships with users, respond to their feedback and questions, and increase engagement and brand loyalty.

Real-time and instant feedback: Online marketing can deliver information and feedback in real-time, and marketers can immediately understand how users are reacting and responding to marketing campaigns. This allows marketing strategies to be adjusted and optimized based on real-time data.

Cost Effectiveness and Measurability: Compared to traditional media advertising, online marketing typically has lower costs and allows for more accurate measurement of ROI. Through analytical tools and statistics, marketers can understand data such as ad exposure, click-through rate, conversion rate, etc., so as to better evaluate and optimize the marketing effect.

Innovation and Diversity: Online marketing offers a wealth of innovative and diverse marketing methods. For example, video marketing, content marketing, social media marketing, etc. Marketers can choose from a wide range of marketing methods suitable for their target audience to attract users' attention and interest.

Overall, online marketing has the advantages of wider reach, higher interactivity and personalization, more real-time feedback and adjustment capabilities, as well as lower costs and more accurate measurement of results, making it an essential and important part of modern marketing.