What is the main work of new media operation

The daily work of new media short video operation includes copywriting, planning, channels, business, data analysis, product analysis, activities (offline and online), etc. The main work of new media short video operation is responsible for attracting traffic in these media platforms. So the work of new media short video operation not only includes helping the company's products to attract traffic, but also need to communicate with the user, equivalent to a multi-faceted hand, a variety of work can be a shoulder to shoulder, blocking the multi-faceted oil.

1, channel operation

New media short video channel operation, mainly refers to and now domestic and foreign mainstream video platforms and video content distribution channel operation cooperation. Externally, it is a kind of TO B cooperation, and internally, it is a way to collect data through the feedback of the channel and feed it back to the iteration of the content product and user operation.

In the new media short video channel operation, domestic and foreign are two very different operation ideas and methods. Overseas basically just a few big video and social content platforms such as YouTube to do well, but the domestic is very complex, there is no one big state.

At the same time, each content channel's user tone and content positioning are different, if you are doing the vertical segmentation of the content, to study in detail each channel platform for the demand for content and the user's preferences, in order to do a good job of operation.

For key channels, all need to refine the operation, special one-on-one visits and maintenance, is also very important. Internally, each channel will have information feedback from users, you need to plan and develop different operational and content product strategies for different channels.

Channel operation is to follow the channel and the user preferences on the channel, and is not static.

2, content operation

Content operation in the traditional program production, basically can be understood as content planning and production, at most, plus the review process.

Considering the purpose of operation, the planning and production of content, all need to serve the growth, therefore, the production of content should be closely and channel operation, user operation, combined with the collection and collation of big data, to form a more comprehensive and finer process.

What we need to emphasize is that we must put aside the "author's mind" and think from the user's point of view, and we must not fall into the so-called "professional" way of thinking. If you still insist on using the previous thinking to produce content, then it will certainly become "self-high" and self-appreciation.

Unless you are really very talented, the main personalized personality label, can be by the creator's own preferences, although there is a chance of success, but the probability is still relatively small.

Good content operation is in the content of the basic planning and production is not lower than the industry medium level, can help the new media short video content products to significantly improve the user reach rate, open rate, length of stay, reputation, user-initiated feedback and interaction.

The core of new media short video content products is content, but it must also be clear that this content is not by one or two core creators to think out of the box, but to be combined with the operation of the strategy, in a period of time to plan and iterate out.

No overnight success, nor can personal preferences to replace the user's preferences. It must be neutral and objective, and really treat the new media short video content as an Internet product.

3, user operation

As mentioned earlier, the production and dissemination of new media short video content, in fact, in order to obtain the attention of the user, to capture the attention of the user, so that the user is willing to stop in the whole network of channels or their own products.

So, user operation can be simply understood as the depth of interaction with the user, the ultimate goal is to enhance user activity, user stickiness, so that users can be long-term lasting attention and interest in the content products.

New media short video content products is to open the beginning of user operation, after the means of user operation can be through the chat, voice, audio, small programs, H5 activities and other forms of new media, and then establish a relationship with the user.

User operation to the extreme after the need to make users feel that they are talking to a real person in the conversation, and the user all the time want to communicate the desire can be realized at any time.

The most basic aspect of user operation is the management of comment and pop-up areas, answering users' direct messages, and providing more one-on-one and personalized services to users.

From a thousand faces, to a thousand faces, to a thousand faces, this is not only the direction of the future iteration of the Internet product, but also the effect of the offline communication really moved to the line to achieve. If you have the conditions of the team, and will even match the user operation of a specialized CRM system.

For business owners and brands, this user management system "remedial" and upgrade, is the content system, new media short video content traffic contribution, added to their original CRM system, and then based on the content to do more close to the user online use of scenarios of operation.

4, community operation

On the Internet, many products and services can not be achieved through a simple one or two times the soft text placement, viral video and TVC advertising to achieve real customer acquisition. Many game and Internet APP products are facing the problem of the end of the APP download dividend period and the difficulty of online customer acquisition.

They obviously also made traffic, through the purchase, native advertising and other ways, and then through the segmentation of the channel placement to achieve the accurate crowd reach and exposure, but it is still difficult to complete the effective user registration, APP download and other subsequent operations. Therefore, it is necessary to stratify the traffic division and precipitation, the real demand for people together, and then one-on-one refined operation, this process is the purpose and methods of community operation.

For a lot of paid knowledge products, community operation will often get better results, as if the organization of an online learning group, we are all running to the same communication theme, each other has been through the previous traffic operation into a like-minded "classmates".

The next online video, voice and other courses, or through the offline "face to face", the formation of a "book club" a kind of physical organization, the whole process is through different community operation strategy to achieve.