Tourism development project planning essay

Tourism development project planning essay (1)

First, the planning theme

1, black Zhuang living culture Daquan "black Zhuang" has become a brand of tourism culture in Guangxi, is to attract tourists gathered in Napo publicity highlights. Catering to the fashion of cultural tourism, taking advantage of the situation to create momentum, but also as the most prominent selling point of the project. Everywhere there are black strong Napo, the only collection of "culture Daquan", has the temptation to attract tourists to visit.

2, the Zhuang medicine Daquan Zhuang medicine as a traditional culture, in recent years, has gradually become a health care diagnosis and treatment of cultural hotspot trend. This project is built in the Zhuang medicine GAP planting base, and black Zhuang culture as mutual support, can be developed into a Zhuang medicine exhibition center, set planting, ornamental, health care, diagnosis and treatment and purchase of medicines of the whole, the pursuit of natural, ecological fitness and health care of the consumption of the new trend of the region and domestic and foreign tourists have a unique and great attraction; only natural, ecological "Daquan", can distinguish itself from the botanical garden. "to distinguish between the botanical gardens and strong hospitals and unique charm.

3, Guixi scenery, heavenly charm relying on the beautiful, typical natural landscape of Guixi, the mountains around the water surging, and the Lion Mountain relative to the Longshan embraced, sometimes sunny, sometimes rainy and foggy, extremely strange and mysterious, but also the landscape sightseeing of a good place.

Second, the principle of development

(a) the principle of local conditions

The development of Shanglao Mountain tourism resources must be based on local conditions, according to the actual situation, relying on the local intrinsic resources, highlighting the characteristics of the black Zhuang and Zhuang medicine.

(B) the principle of characteristics

The use of Shanglao Mountain's resource advantages, the development of a unique personality of the black Zhuang folk tourism products and Zhuang medicine characteristics, in-depth excavation of the black Zhuang culture and Zhuang medicine content.

(C) cultural principles

Deep excavation of the deep cultural connotations of the Heiyizhuang, from the perspective of multi-disciplinary, such as folklore, sociology, literature, art, anthropology and other perspectives on the study of the Heiyizhuang, to explore the content of the folklore, enriching the cultural implications of folkloric tourism projects, so that tourists, whether it is to enjoy the folk dwellings, watch the song and dance performances, taste the flavors of the snacks, or participate in the crafts activities, feel that they are The company's website has been updated with the latest information on the company's website.

(D) the principle of diversification

The development of cultural villages for the diversity of tourist demand, the development of multi-form tourism products to meet the different needs of different tourists, not only sightseeing, but also participate in the type of recreation, fitness, ecological and other tourism products.

(E) productive principle

The cultural village in the tourism development at the same time should be based on production, tourism development does not affect the normal production activities of residents, but also to meet the needs of tourists on agricultural tourism, production of folkloric tourism, production, research and tourism development of strong medicine in coordination.

Third, the nature and positioning

(a) the nature of the project

cultural village based on the natural ecological environment, featuring the black Zhuang and Zhuang medicine, highlighting the black Zhuang folklore and Zhuang medicine fitness and health care to experience the folklore of the black Zhuang and leisure and fitness as the main function of the characteristics of the folklore and cultural tourism village.

(B) image positioning

Heiyi Zhuang folk customs, Zhuang medicine.

(3) Functional positioning

Folk experience, leisure and fitness, sightseeing.

Fourth, product development ideas

1, the construction must be based on the protection and coordinated development of natural ecology, cultural ecology, the development of ecological protection, development to promote ecological protection.

2, sightseeing, participation, shopping, food, health care medical, accommodation, entertainment and other multi-functional combination.

3, the scenic area is relatively centralized, the functional areas are relatively independent, the distribution is staggered;

4, the linkage of the central functional areas, the implementation of the psychological inducement: winding paths, gradual entry into a better place, climax and climax.

V. Scenic Area Division and Tourism Project Planning

(a) scenic composition

Cultural Village is divided into a park, a district, a village, a village, a village, i.e., the Black Strong Folklore and Culture Spectrum, the Zhuang medicine planting health care diagnosis and treatment area, the Black Strong Folklore and Eco-Village, and the Black Strong Folklore and Culture Villa.

(2) project planning

1, black Zhuang Folk Culture Grand View Garden

- Scenic spot schematic door - on the Laoshan Highway and Nanning - Napo highway connection, the inner collection of 5 meters, a simple schematic building, the Zhuang cultural characteristics, stone structure or bamboo and wood structure, no roof. No roof. Covering an area of 15 square meters.

- Zhuang characteristics of the scenic area gate, parking lot - the center of the scenic area at the entrance, permanent masonry (imitation bamboo and wood) structure or bamboo and wood transitional building, Zhuang cultural characteristics, with a ticket office, small commodities retail store. Nearby parking lot, covers an area of 2500 square meters, building area of 25 square meters.

-Many Love Songs Welcome Gate - between the gate and the center area, featuring a pavilion door or wind and rain bridge-style building, with a floor area of 15 square meters. Performing mountain songs to welcome guests. The black-clothed village girls, the famous, highly cultural personality and ethnic affinity of the multi-voiced black Zhuang mountain songs, make the tourists refreshing and invigorating.

- Totem Myths and Legends Cultural Park - the first landscape in the central area, the Zhuang characteristics of the pavilion door or wind and rain bridge-style building, covering an area of 3200 square meters. The establishment of a totem gate tower, in the road, on both sides, set the Zhuang totem worship symbols buildings, such as copper drums, frogs, phoenix birds, Huashan mural idols, ancient Zhuang characters and a variety of graphics found in Napo, scenery, set up a pavilion to perform the rituals of the Zhuang Shikong faith. The aim is to bring visitors into the solemn and reverent cultural sanctuary with sacred, magical and mysterious cultural heritage.

- Life Ritual Garden - the key landscape and activities in the center area. Occupies an area of 15,000 square meters. It consists of a group of Zhuang dry-fence buildings surrounding a central square. It mainly displays the life rituals of clothing, food, housing, transportation, birth, old age, sickness and death of the black Zhuang, bringing visitors a tour of life culture.

① Flower Grandmother Sending Children Ceremony - Inside the dry-rail style residence, with a building area of 200 square meters. Grandmother-in-law, sister-in-law and others. Expression of fertility rites and naming customs, etc.: door inserted wormwood, red eggs to congratulate, sweet tea to honor the guests.

② joyful singing slope - the central square, a total area of 6500 square meters, can accommodate more than 5000 people. There is a central singing platform, surrounded by grassy slopes, woods and bushes. Perform the rituals of making friends and choosing a spouse with songs: mountain song duet, embroidery ball throwing, song and dance performance, lion dance, etc..

③ Lively wedding - a dry bar type residence, performing black Zhuang wedding customs: intra-ethnic marriage, the custom of joining the family, drinking wedding wine, carrying the bride. Combination of performative and participatory.

④ peaceful days - another group of dry-structure residential groups, between the interconnected, zigzagging. Each room displays one item. Costume exhibition performances, black Zhuang brocade weaving and dyeing demonstration, Zhuang characteristics of food tasting, Zhuang faith and cultural experience, ancient Zhuang word stele (Zhuang scripture) knowledge introduction and other projects. Display, performance-oriented, can be appropriate to participate.

⑤ Another world - residential group at the back of the mountain, building a few black Zhuang small tile house cemetery, showing the black Zhuang humanized funeral folklore and cemetery landscape. Due to psychological taboos, only a brief introduction, should not focus on guided tours.

Tourism development project planning letter sample (2)

Foreword

An impression of the city, an impression of the silhouette - Hangzhou West Lake welcome!

Remember a thousand years ago on the banks of the West Lake, the broken bridge outside the stage, Xu Xian and the White Lady of the glimpse, they are destined for this life, interpretation of the eternal love. They are the memory of Xizi Lake can never be erased, Xizi Lake, Leifeng will not fall, their love forever

Remember "failed to throw the Hangzhou to go, half of the hook is this lake". West Lake is a poem, a natural painting, a beautiful story. As time passes, the years change, she still has the same ageless face, so many people fall for her.

Remember that she ushered in so many people to care for her. Half a hundred years old Bai Juyi when he saw her could not wait to write for her "Hangzhou assassin thank you on the table". He left her a lake of clear water, an embankment, six wells of clear water, and 200 poems. Sent away Bai Juyi she ushered in a great man of letters Su Shi said for her so words "Hangzhou's West Lake, such as people have eyebrows, cover can not be abolished," sent away a great man of letters and ushered in a virtuous governor bit she added beauty. Now she restored the "six bridges, smoke and willows" inherent in the scenery, more charming.

Remember the setting sun, afterglow sprinkled all over the earth, sitting in a quiet courtyard, steep a pot of Xihu Longjing, slowly savor the lingering fragrance between the lips, this is how pleasant ah! With a talented and beautiful "beauty" together to embrace this intoxicating fragrance.

Remember that she also has many sisters who are also beautiful: "Liu Lang Wenying", "Meiyu Early Spring", "Santai Yunshui" are also as intoxicating as wine.

Who does not pity such a woman in Jiangnan, she is elegant, she is fresh and elegant, she has both the style of the lady of the house also has a small family of lovely, such as a fairy out of the dust in general.

Let us turn into a grass and a tree, **** with into her, into our dream fairy - West Lake

West Lake cultural tour of one of the exploration of surprise (cultural tour involves the title)

"West Lake Cultural Tourism Project Planner" digging from the Author Zhang Dai's life is a process of ups and downs, a Ming and Qing dynasty for the turning point, divided into very different, contrasting two states of life. Zhang Dai's youth in favorable conditions, the pursuit of exquisite life. He called himself a good man, after the death of the Ming Dynasty, to the Qing Dynasty, he insisted that the Qing Dynasty, living in the mountains, cloth and vegetarian food are difficult to sustain. Only to write writings to revisit the old dream, mostly for his past prosperity of the scene of the memory.

Zhang Dai is good at writing essays, he can poetry and good writing, both theater, music. He had to write a small piece of literature, but the writings left behind by the later generations is not much, his unique way of writing this work, in the face of the West Lake was praised by many literati, he broke away from the mold, do not write about the West Lake scenery, write about the half of the West Lake in July to see the people of the moon. In the cold eyes of the people at that time in the reproduction of the folk style, can be described as novel ideas, chic intention, through the noise and cold silence, vulgarity and elegance, the use of contrasting techniques for the article to add a lot of color.

West Lake cultural tour of the second explore surprise (chapter cultural connotation mining)

Zhang Dai's this "West Lake in July half" from the previous people write about the West Lake to write its beauty of the shackles, to the people set off the scene, it is a wonderful technique to give a person the feeling of like a brightly colored custom paintings Zhang Dai can be called the late Ming master of the small essays. Essay is very rich in personality colors of the literary style. With a short length, flexible form, the content of the characteristics of casual, and small essays can be with the Han Fu, Tang poetry, Song lyrics side by side and not inferior. But there is a problem in this article, although the author Zhang Dai boasts of high and lofty feelings and avoiding the world of elegant travel attitude, after all, still stay in love with the lake and mountains, and did not get rid of the traditional literati noble habits and elegant feelings. Therefore, this plan will be some of the inherent scenery of the West Lake, humanities as the focus of the publicity to Zhang Dai, "half of July in the West Lake" as a base to publicize the cultural tour of the West Lake, so that people can y understand the picturesque West Lake.

West Lake cultural tour of the third surprise

Zhang Dai's "West Lake in the seventh month and a half" as a basis for further exploration of the West Lake cultural tour, so that people understand this is known as "thick makeup and light color is always appropriate" of the West Lake. In this West Lake cultural tour can let you first feel. West Lake "quiet as a child" of the beauty of the West Lake, a mountain, a water, a grass and trees are revealed in those beautiful. West Lake also has a "movement like a rabbit" of the beauty of the annual tide can go to Qiantang, so that we can feel that "roll up the sand like a snowdrift" of the thrilling beauty of the West Lake is not only the only good beauty of the mountains and water, forests and ravines of the deep victory. She has her rich connotation. She has a wealth of cultural relics, beautiful and moving myths and legends. Nature, humanity, history and art are skillfully blended together. She is full of monuments, with 25 national key protection units and 39 cultural relics protection point gullies dotted with various thematic museums, to add color. Visible West Lake is not only a beauty, she is thought to have a good connotation of cultural beauty.

West Lake cultural tour marketing program

West Lake cultural tour pre-market survey description:

West Lake has always been a countless number of travelers in the mind of the desired tourist attractions. Her attractive aspects are multi-faceted. West Lake has many tourist attractions, with national key cultural relics protection units, provincial cultural protection units, in the West Lake successfully applied for the world cultural heritage after her various aspects of cultural and economic value has increased even more. Therefore, Hangzhou West Lake scenic area and the surrounding area has also launched a multimedia electronic guide service to explain the history and culture of the attractions, show the style of the West Lake for the purpose of the service. According to the introduction of these services to our West Lake cultural tour of publicity and implementation of a good external environment, coupled with the West Lake has a unique tourism conditions, special to carry out this cultural tour is more favorable.

Activity Theme: Appreciate the beauty of the West Lake to understand the rhyme of culture - West Lake cultural two-day tour

Promotion Purpose: In order to further publicize the West Lake cultural tours, so that the majority of tourists travel to the beauty of the scenery of the West Lake to appreciate the West Lake cultural rhyme. Will launch the cultural tour activities. The cultural tour is more prominent to introduce the West Lake culture, so that visitors have a deeper understanding of the cultural meaning behind the beauty of the West Lake. Let a deeper understanding of the West Lake will allow people in the noisy world to enjoy all the beautiful scenery, a complete spiritual purification. Put down their own momentum of things, and the big son let a close contact.

Activity time: 12.23--12.24

Activity object: the majority of tourists

Activity location: West Lake Scenic Area

Activity content:

1.Activity description:

The first day of the activity theme for the The theme of the first day of the event is "Visit Xizi ancient charm, taste the West Lake Longjing" The main activities in the West Lake nine of the Ten Scenic Spots of Meiyu, where a tea culture activities. Liuhe Tower show, visit Jiangnan silk culture (about 50 minutes), about 5:30 end, the evening is recommended at their own expense to Songcheng Scenic Spot to enjoy large-scale performances (about 50 minutes)

3 Meijiawu Tea Culture activities:

(1) to participate in the activities of the visitors to their own combinations divided into six "probe tea" Small team

(2) "Explore tea" small team into the Meijiawu cultural village will be led by the personnel to visit the existing Meijiawu more than 160 countryside tea house, and then to the village of the reception room, to understand the history of tea in Meijiawu tea, tea picking and tea frying and tea function, and wake up to the tea show viewing (time about one hour)<

(3) After the viewing, the six "tea exploration" teams will conduct a tea frying followed by a tea ceremony

(4) Each team will be assigned an equal number of tea leaves and hand-fry them. During the process of stir-frying, each group will have a poetry contest, and points will be deducted if any group has a break of more than 5 seconds

(5) After the tea stir-frying is completed, there will be a demonstration of the tea ceremony. The "Tea Exploration" team can play freely

(6) According to the appearance of the fried tea, the color of the tea broth, the aroma and taste, as well as the effect of the tea show will be evaluated

Note: The venue of this activity and the provision of raw materials is to contact a tea house in Meijiawu beforehand, and invited the owner of the tea house and the villagers to be the judges. Villagers to be judges, *** there are ten people. Judges support which team will drink which team's tea, to drink the number of tea for evaluation, selected one, two or three winning teams will receive a gift bag.

The second day of activities:

Description of activities:

1 the second day of the schedule, Christmas Eve, Christmas Day, in view of this special holiday, we will be held in the second stop of our trip "Wansong Academy", "good karma two pairs, the love of the Liangzhu yard

2 activity route:

7:30 a.m. collection, visit Ling Shan Feng Shui Fantasy (about 50 minutes), Wansong Academy, Wushan Tianfeng, Chenghuang Pavilion (about 40 minutes), strolling the Southern Song Dynasty, please the River Square, you can pay a visit to the "Huanglong Cave," Folk Customs Garden (at their own expense tickets 15 yuan, about five o'clock back to the city to the end of the

3 "Good Fate Pair, Love Liang Zhu Yuan" activity content introduction: 1) in the tourists who participate in this activity in any of the five teams of couples to participate in the sweet activities

(2) contestants in the Wansong Academy are back to wear the ancient scholar's clothing, men and women stood in rows

(3) female tourists stand behind a screen prepared in advance, and the female tourists stand on the back of the screen, the female tourists stand on the back of the screen. The female tourists stand behind a screen prepared in advance, and the male tourists stand one meter away from the screen in front of them, with a basket in their hands. The female tourists throw red balls behind them, and the male tourists catch them in front of them

(1) The top three teams will be evaluated according to the number of balls they catch

(2) The winning teams will be given a special opportunity to "express your love out loud", which will provide the winning teams with sweet and sweet treats. "The winning team will be provided with a sweet happy meal at the Xizi Lake

Note: The two-day tour of the West Lake will be organized for visitors to stay in Hangzhou hotels.

Promotion:

1 in the month before the event, restaurants, cafes and other places in charge of contact, all customers who enter the store to give this West Lake cultural tour of the special beautiful album, printed on the description of the event

2 bus stops, subway stations waiting for the screen introduction of this cultural tour of the Advertisements

3 in the tourism website to open a column for the introduction of the event, can be online communication

4 in some sections of the road to hang promotional banners

5 activities within a week before the promotion of the location of the distribution of flyers

cost budget

1 booking of the Tea House 5002 gift packs gifts 300

3 Flyer 20XX4 Banner 1000

5 Clothing 10006 Beautiful Picture Book 20XX

Total 6800

Reserve 4000

Advertisement Effect Prediction

We hope to introduce the West Lake Cultural Tour through various media and create a certain degree of influence, so that more people can understand the West Lake. More people can understand the West Lake.

Tourism development project planning essay (3)

(1) Preface: the beautiful Yellow Sea

Yancheng. A beautiful city with the "salt" bond, because of the "salt" and stand.

Here cranes flying, deer swimming, but also has the largest in China, known as the "lungs of the continent" of the magical wetlands. Eight hundred miles of reed gullies, ten million mu of haitu haze, birch forests along the way, as far as the eye can see, is the best interpretation of "the most natural Yantu scene, into the world and out of the world," the best interpretation of the modern life of leisure.

In the northeastern part of beautiful Jiangsu Province, Yancheng, with its most wonderful and longest golden coastline, has experienced 2100 years of vicissitudes of the sea, and is a wonderful ecological wetland capital, which has achieved a unique "Oriental Wetland, Yancheng," a rare landscape. Here, you can experience the supreme state of ecological health, breathe the natural oxygen bar of the fairyland air, look at the scattered and faraway landscape of the mudflats, the feeling of calmness rises, the idea of poetry suddenly fluttering. Here, see the cranes dancing, deer singing, can taste the true meaning of this place, want to discern the true meaning of the words have been forgotten! In this place, enjoy the wonderful taste of the Yellow Sea, taste the god of Yafu soup, can taste the wonderful Yafu longevity and coziness! In this place, listening to the wonderful local dramas of Jianghuai and watching the local flavor of Yafu, you can taste the simple, kind and enterprising realm! In this place, searching for the traces of the thousand-year-old salt marshes and exploring the mysterious trail of Dong Yong's fairy, you can taste the magical and romantic connotation of the rhyme! There are cranes and deer as a companion, bearing the wonders of the heavenly fairy filial son, the world will not be a god! We promise: first-class operation, first-class products, first-class service, for you to experience the magic, feel the fairyland, enjoy the ecological trip dedicated! Welcome to Yancheng!

(2) city introduction: Yancheng, east of the Yellow Sea, west of Huaiyang, south of Tongtai, north of Lianyungang, is the "Beijing-Shanghai East Route" of the important nodes, "North Shanghai Economic Zone," an important member. It is an important member of the "North Shanghai Economic Zone". It has a beautiful ecological environment, rich cultural heritage, convenient transportation, and is known as the "Wetland Capital of the Orient, Crane and Deer World".

(3) Reasons for developing tourism:

1. To keep the interest of this tourism center growing and to create more economic value.

2, enhance the visibility and reputation of this tourism distribution center, shaping the image of the company.

3, expand market share, invincible in the fierce market competition, consolidate the company's position in the market.

4. Expand the social influence of this tourist center and have a fixed market share.

(4) The purpose and significance of the activity:

(a) Purpose: Through the tourism project in the eleventh golden week for the first time on the market, aiming to promote the center in the tourist season and the subsequent off-season can also maintain the sales and profit growth, and at the same time better do a good job of the brand of the center, solid in the minds of the public.

(ii) Significance: through this promotional strategy, the initial entry into this project, increase the tourist distribution center of the war experience, enhance the competitiveness of enterprises.

(3) Time: May 1 officially launched

(4) Location: Yancheng Tourism Shanghai Promotion Center, Jiangsu New Main Line Shanghai Promotion Center, Yancheng Kai Yue Sports Travel Agency.

(5) Activity Objective: "Step on the Oriental Wetland Capital, swim in the world of immortal cranes and sacred deer" publicity and promotional activities.

(6)Activities:

1, challenge themselves, charming, in Shanghai's metro station, station, train station and other public **** place on-site talent show, to the site people vote, the first fifty this will be free to participate in the Shanghai Salt Lake City a tour.

2, tourism knowledge quiz activities: through the form of quiz some of the tourism knowledge points, the right answer will get any tourist attractions in Yancheng free tickets.

3, self-organized team, more than 10 people (including 10 people), can be 20% discount on it.

4. Vibrant Campus:Holding activities in major well-known schools to attract more students to participate.

(7) funding budget:

1 Preparation costs (1) Shanghai to Yancheng cost 0,5 million yuan.

(2) Yancheng reception of tourist guests 0, 80,000 yuan.

2 publicity costs (1) 3,000 publicity posters 0, 50,000 yuan.

(2) TV commercials for 3 months 1, 50,000 yuan.

(3) Newspaper ads for 3 issues 0, 70,000 yuan.

3 event costs (1) rent a venue 10,000 yuan.

(2) The cost of attraction tickets 0, 30,000 yuan.

Total 4, 60,000 yuan.

I carefully recommended