Lamborghini traditional auto show

People like to look at more models when buying a car, so that they can know what kind of car suits them. The auto show is a good place to visit. There are many auto shows every year. At the auto show, car companies will display a lot of explosions and concept cars, which not only enhances the brand strength, but also allows consumers to see their own strength and bring advantages to future sales.

In addition to benefiting car companies, ordinary consumers can also get a lot of benefits. First of all, buying a car is cheaper. In order to promote the transaction, the preferential treatment is very strong. Another point is that you can see many luxury cars, and luxury cars that are rarely seen at ordinary times will appear at the auto show. However, some time ago, ordinary fans heard a "bad news" that Lamborghini would never see any auto show again.

Lamborghini is the dream of many people. As a top super-runner, every appearance can attract a large group of people. Although it is loved by many fans, few people can afford Lamborghini, and it is not often seen on the road, so the auto show has become the main channel for ordinary fans to observe Lamborghini at close range. But even if Lamborghini was besieged every time he participated in the auto show, it did not bring sales, so Lamborghini decided not to participate in the auto show.

According to Lamborghini, Lamborghini will only participate in small-scale activities of customers in the future, or directly invite customers to experience. What it needs to do is uniqueness and personalized customization. If you don't attend the big auto show, it won't bring sales at all. In fact, Lamborghini's decision is also easy to understand. Every exhibition needs to be transported by special transport vehicles and then transported back. This road will cost a lot of money, and the booth will cost hundreds of thousands, but it has no effect.

The main purpose of car companies is also to make money. Every time they attend the auto show, they will lose a lot of money, which is also a bit painful for Lamborghini. It is better to give up the welfare of ordinary fans directly and let real car owners enjoy personalized service.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.