How to solve online and offline channel conflicts in online sales?

In fact, this is a very difficult channel problem, because it involves the mixture of direct selling and traditional channels. The biggest problem is that online sales usually offer cheaper prices than other terminal stores. This unconsciously makes the terminal agent feel a little unbalanced. I think, just like my friend's answer above, first of all, the network is best just as a propaganda means to explain some problems with terminal agents. However, if it is not publicity, we have to make the following standards: 1. The price should not be much different from the price quoted by the terminal agent. 2. If possible, try to ask customers to interview the nearest terminal agent, that is to say, online sales exist as a sub-channel, which is beneficial to traditional channels to the greatest extent. 3. Or for the successful business of online sales interview, we can contact the terminal agent internally at the time of delivery and give it to the terminal agent in some form of profit sharing.