A Review of Domestic and International Research on Tea Cultural Packaging

Tea cultural packaging is an important part of the tea industry, and its packaging design is not only to protect the tea, but also to convey a cultural spirit and brand image. The following is a review of domestic and international research on tea cultural packaging:

Domestic research

Domestic research on tea cultural packaging began in the 1990s, with formal aesthetics as the main research method. During this period, tea packaging design was mainly based on traditional cultural elements as the main design style, such as red, black and gold color matching, and handwritten characters as the serial number logo.

With the evolution of the times, the design of tea cultural packaging is more and more in line with contemporary aesthetic pursuits, combining the product's cultural connotation and commercial elements. Modern tea packaging focuses on branding, with the help of high-tech and artistic skills, focusing on the visual marketing effect of the brand.

Foreign research

Foreign research on tea culture packaging is more in-depth, including packaging and consumer psychology, packaging and brand strategy and other aspects of research.

The research on the level of consumer psychology mainly explores the role of packaging in consumer decision-making. The study shows that tea cultural packaging can not only enhance the image and brand value of the product, but also serve as a reference basis for consumers to purchase.

The study at the level of brand strategy mainly analyzes the relationship between tea cultural packaging and brand. The study shows that the relationship between tea cultural packaging and brand is close, which can effectively enhance the brand image and competitiveness.

Overall, the study of tea cultural packaging is not limited to traditional cultural elements and modern aesthetic collocation, its research also includes packaging and consumer psychology, brand strategy and other aspects. With the evolution of the times and changes in market demand, we believe that the study of tea cultural packaging will also become more and more in-depth, creative and practical.