The first thing you need to do is to get your hands on the best marketing solutions for your business.

The black road people think that the first condition to make money is to do marketing advertising, will attract flow technology, will not marketing, will not introduce the customer crowd, and then the good project can not make money. Wine is also afraid of deep alley, so advertising in modern business has become more and more important, what kind of advertising can be considered a good advertisement? The famous American copywriter Hugman said, advertising wants to be effective, there must be able to capture the consumer's several psychological triggers, let's listen together.

The first psychological trigger is to establish a sense of participation. Recall such a scene, when you go to the mall shopping, selling clothes shoppers will suggest that you try on, selling food bosses often let you try to eat, if you refuse at the beginning, then you certainly will not buy, but once you try on or try to eat, the probability of your purchase of this commodity is greatly increased, the business behavior is to establish a sense of participation for the user. Good advertising is also like this, if you look carefully you will find that the more attractive ads, often the more to the user to establish a sense of participation. For example, there is such a sports car advertisement, I read it to you, "Drive this new car to take a stroll, feel the wind blowing through your hair when you drive on a hot evening, press the gas pedal to the bottom, taste the momentary impact of being pushed up against the back of the seat, and look at the beautiful electronic display, which is the speed brought to you by this sports car! "How about it, do you feel like you are driving this sports car in the sunset after hearing what I said? This is the use of language or images for the user to establish a sense of participation.

The second psychological trigger is to establish authority. The black passerby feels that people's instinctive psychological tendency is to believe in professionalism and authority, for example, a digital white man wants to buy a computer, he will first ask his friends around the computer know how to buy, can accompany him, tell him the difference between the various models, it is best to even buy which one to help him decide well. Another example is that sometimes when we go to buy a watermelon, we have to ask the boss whether the watermelon is sweet or not. So the business to product advertising, it is very important to shape the sense of professional authority, for example, you can list a lot of digital parameters in the advertisement to do comparison, to show their own professional. Xiaomi cell phone is often in the conference to do so, and then concluded that their industry position leading, which does increase the consumer's sense of trust in the brand.

The third psychological inducement is to establish a connection, that is, to link what customers already know with your product, so that consumers will be more receptive. For example, when smoke detectors just came on the market, many people did not know what this thing does. The manufacturer advertised that the product was a "sharp nose on the ceiling" that would sound an alarm when it smelled smoke in the home. This humanized analogy immediately bridges the gap between the product and the customer. There is another example, the United States once came out with a product that can remotely control the start of the car, when you are still a distance away from the car, press the button the size of the keychain, the car will automatically start the fire, you can drive away as soon as you get into the car. The coolest is the summer, you can feel the cool air as soon as you open the door, no longer need to be like in a steamer, waiting for the temperature to come down bit by bit. Hugman gave this remote control device named "Mafia's automatic organs", is not the first time to hear, associated with the mafia remote control car explosion, the blink of an eye to kill the opponent's hot picture? Isn't that cool?

The fourth psychological trigger is to evoke a desire to belong. The Black Roadie believes that everyone has an innate need for a sense of belonging. Good advertising does this by evoking the consumer's need to feel that by buying this product, I can belong to my favorite group. For example, Marlboro cigarettes in the United States, its advertisements successfully shaped a decadent yuppie beauty, westerners want this kind of temperament, of course, like Marlboro cigarettes; Another example, Mercedes-Benz car has been labeled as, the person who drives the Mercedes-Benz is the owner of the wealth, that want to be a rich man, who want to show off their own wealth are willing to buy Mercedes-Benz cars; Volvo later also adopted a sense of belonging to the strategy of publicity, saying that their users are the most highly educated. In the following years, the number of highly educated Volvo users really increased. So, advertising just needs to give consumers the group atmosphere they want, and they will automatically fall in line.

Black passerby: For products to sell well, marketing ads still have to be more heartfelt. But be careful, do any marketing to go the right way, do not do not the heavenly way of products and marketing, and do not do things to deceive the masses. At present, the Internet is a mixed bag of fish and dragons, white people should also pay more attention to fraud prevention. If you want to understand the essence of marketing, contact the black road man (Sina blog has contact information) can Baidu to find: black road man Sina blog

Black road man finally reminded you: life is not easy, a lot of people by the so-called high people to the roundabout, confused about the direction, so confused. As people do not solve the most fundamental philosophical problems, it is difficult to get ahead in society. What in the world makes you live a good, free quality happy life, rely on the government? By your boss? By parents? By a paycheck? As long as a little brain to think about it, will understand what society, in the end, how to do to change fate and luck, the core secrets into the change of fate to make money resource group:

5463 delete the middle word, the combination of pure digital 56205 copy the front of the number, delete the inside of the Chinese characters in the combination of pure digital number of the group number.

Understand people, is able to see understand, do not understand people, do not need to enter the group, meaningless, change fate is ultimately the wisdom of their own nature to choose the problem, into the group first look at the space of the black man will suddenly realize! A lot of things are not suitable for everyone to know, can understand this your mind also entered the threshold.