Traditional Culture Encyclopedia - Traditional festivals - What is the media?

What is the media?

In fact, the concept of "new media" is also very simple, which is relative to the propaganda media other than "traditional media".

Traditional media naturally refers to television, radio, newspapers, outdoor advertisements and so on. In other words, other modes of communication can be called new media.

For example, Netease, Sina, Sohu and other major portals, mobile phone clients such as Tiger Sniff, 36Kr, Today Headline, and a little information, and video websites such as Youku Tudou and iQiyi.

The "self-media" that individuals usually open belongs to the category of "new media".

So you can understand that your official WeChat account and headline number are both "self-media" and "new media (different from traditional media)".

Are all new media from the media?

This is not necessarily the case!

New media refers to a new mode of communication different from traditional media. In addition to self-media, it can also be the official media of enterprises, or the portals and science magazines we just mentioned.