What are the characteristics of Li's personal ip branding success in China's new marketing?

The success of Li's personal IP branding embodies the following characteristics of China's new marketing:

Emotional content marketing: Li's video content mainly inherits China's traditional culture and rural life, integrates emotional elements, touches the audience's emotions and attracts a large number of fans and loyal fans.

Product line expansion to meet the consumption needs of young people: Li branded his IP and launched related products, such as food, clothing, home, etc., which met the consumption needs of young people and expanded his product line.

Social media marketing: Li conducted marketing through major social media platforms, which improved the exposure, increased the audience and further enhanced the brand value.

Inheritance of local cultural elements: Li's video content is full of local cultural elements, inheriting and presenting China's traditional culture and rural life, which has been loved and recognized by many people.

Unique creative marketing: In Li's video, many unique ideas are used, such as making food with farm tools, making home with traditional handicrafts and so on. This unique creative marketing method makes the audience feel novel, thus attracting more viewers and fans.

Generally speaking, the success of Li's personal IP branding embodies the emotional connotation of Chinese new marketing, product line expansion to meet the consumption needs of young people, social media marketing, the inheritance of local cultural elements and unique creative marketing, which provides a good reference for other brand marketing.