Work summary of the staff of the physical examination center

The work summary should be divided into primary and secondary, detailed and brief. What should be detailed should be detailed, and what should be summarized should be brief. To write a good work summary, you must be diligent in thinking and good at summarizing. Next, I will bring you a summary of the work of the staff of the physical examination center. I hope it will be helpful to you. Summary of the work of the staff of the physical examination center

The year of 20XX is a year of coexistence of risks and opportunities for the Great Wall Health Industry Group, and it faces huge challenges. The new ward building is about to be laid and the construction of the Fourth Provincial Hospital will begin. The East Hospital is about to open for consultation, and the new management of Huaguang Hospital is about to be put in place. There are many uncertain factors for the development of our hospital. Facing challenges, the top leaders of our departments need to be calm, down-to-earth, and more importantly, they need to work hard to make our specialty specialties bigger and stronger, and make our services more detailed and deeper. Here is a summary report on the work of the physical examination center in the first half of XX As follows:

1. Business situation analysis

1. Overall workload statistics and comparative analysis of the same period (16 months) Comparative analysis: It is obvious from the overall workload comparison that the first half of XX is far away Far exceeding the level of the same period in 2008, including the total number of people, the number of physical examination units and the number of individual passengers. In the first half of the year, a monthly physical examination number record of more than 7,000 people was set. The completion of the tasks in the first half of the year mainly relied on ICBC, ENN, depots, communication construction, etc. The support and help of new units or units that have physical examinations every other year, and more importantly, the support of fixed large customers, including Electric Power Design Institute, Communications, China Construction Bank, People's Bank of China, etc. To complete the tasks throughout the year, business personnel still need to persevere and strengthen We will work hard to tackle key problems and fight fiercely in the second half of the year to ensure that the tasks for the whole year are successfully completed.

2. Comparative analysis of retail customer income (unit: 10,000 yuan) shows that except for January, which was lower than that of 2008, the other monthly income exceeded that of 2008. In addition, the monthly income level is relatively stable, which is enough There is potential for individual market development, but this speed of individual market development is not our expected goal. Big moves and efforts are still needed in the market operation of individual customers. The profit margin and loyalty of individual customer resources are far higher than that of group customers. , persisting in providing individual customer service is crucial to the long-term and healthy development of the physical examination center.

2. Market Management

At the beginning of the year, according to the task indicators issued by the board of directors, the indicators are broken down to the business personnel, and appropriate incentives are combined to increase the market pressure on the business personnel and improve the Business personnel have a pioneering spirit and initiative.

In terms of market development, a multi-pronged approach is taken based on the actual situation of the physical examination center and each unit:

1. Strengthen quality and service supervision, and establish a quality control supervision group and a service supervision group. , try our best to reduce or avoid the occurrence of missed and misdiagnosis, reduce the customer complaint rate, and resolve customer complaints seriously and responsibly, improve the overall quality and image of the physical examination center, and maintain the brand image of Great Wall Physical Examination, so as to achieve the ultimate goal of stabilizing customers and developing new customers. Purpose.

2. Strengthen visits and emotional communication with key customers, cultivate loyal and reliable key customers, and smoothly transfer relationships caused by changes in supervisors and leaders. In particular, planned and targeted visits before the Spring Festival and banquets with supervisors before physical examinations have strengthened emotional communication. The effect is more significant for those who have had physical examinations at the center but have not been examined in 2008, such as Sinochem and Tongjian , Agricultural Bank of China, etc. were lost and recovered.

3. Strengthen retail customer service. In the first half of the year, we mainly rely on advance appointments, staggered physical examinations, full-process guidance, one-on-one health education and consultation, and follow-up visits to provide a relatively noble personal physical examination service. process. After the chairman returned from a physical examination, in order to better develop high-end customers and improve the quality of physical examinations and services for high-end customers, a special physical examination day was set up for high-end customers (every Sunday is a high-end physical examination day, which has been put into trial operation in August). Physical examination process, specific measures: strict reservation mechanism, limit the number of people, avoid Sundays for group customers, set up premium basic packages and specialist special packages, new process physical examination guide sheet, nurses accompany the guide throughout the process, formulate department process details, improve breakfast Standard, blood collection disposable pads, etc. Mobilize all the people and implement it gradually, striving to allow high-end customers to experience value-for-money services on Sundays. This will be a new challenge and opportunity for the current physical examination center. It will also be a demonstration of our high-end service standards, self-expression, self-improvement, and the creation of the Great Wall Physical Examination A brand-new approach is also an effective measure for us to continue the physical examination industry in the provincial capital.

4. Strengthen the construction of the marketing department and the training of business personnel. The marketing department currently has 7 salesmen and 5 other part-time group customer salesmen. It aims to improve the strength of the business staff team and increase face-to-face visits. Expand market promotion and increase the influence of the Great Wall Physical Examination Center in the provincial capital.

5. Strengthen market promotion and make full use of replacement media resources, such as Hebei Daily, Yanzhao Evening News, Hebei Workers' Daily, mobile TV, building TV, radio and television, taxi mobile electronic screens, and bus stop signs. , the physical examination center website design is updated and the content is enriched to increase the awareness rate of the Great Wall Physical Examination Center.

Disadvantages: lack of upper-class social relations, and are at a disadvantage in the competition for major customers, especially in the competition with state-owned hospital physical examination centers. They can only fight price wars, reduce profits, and conduct physical examinations for pharmaceutical personnel. .