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What are the mainstream media in China?
The mainstream media in China are Xinhua News Agency, China News Agency, CCTV, China Daily, People's Daily, Global Times, International Online, Sina.com and Sohu.com. ..
In China, there are several definitions about mainstream media:
From a political point of view:
"Compared with the non-mainstream media, the mainstream media is the media at or above the provincial level that has great influence, plays a leading role and can represent or influence public opinion. Called the main streaming media, it mainly refers to the organs of the central and provincial party committees, as well as major newspapers and radio stations such as radio stations and television stations in the central and provincial cities. "
2. From the economic point of view:
"The mainstream media is an advanced media that pays attention to the mainstream issues of social development and becomes the source of information and ideas that the mainstream people rely on." Media economy is an influential economy. The influence of the media comes from the social influence of the audience it attracts. According to the different ways of attracting audiences, the media can be divided into mass media and mainstream media. The mainstream media is "the media that attracts its own market by attracting the most socially influential audience (mainly those social members who have a high voice in decision-making, knowledge and consumption)", that is, the media that wins by quality.
3. From the management point of view:
For example, Professor Zhou from the School of Journalism of Fudan University believes that the media must have three conditions to become the mainstream media, namely, large circulation and high ratings; Have more advertising turnover; It has great influence and authority. Professor Shao from School of Journalism and Communication, Zhejiang University believes that the mainstream media is "relying on mainstream capital, facing the mainstream audience, using mainstream expressions and embodying mainstream ideas and lifestyles", and the media with high reputation in society "is relying on mainstream capital, facing the mainstream audience, using mainstream expressions, embodying mainstream ideas and lifestyles and enjoying high reputation in society."
4. From a comprehensive point of view:
"The mainstream media is a powerful media that undertakes important propaganda tasks and functions, with wide coverage, strong brand and great influence."
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