WeChat Enterprise Internetization connector is how to be made

How can enterprises quickly realize Internetization?On December 1, at the WeChat Enterprise "Internet+" forum held in Shanghai, Sun Jianhui, deputy general manager of WeChat's open platform business department, said that enterprises have entered the era of Internetization from the era of informatization, and the Internetization of the enterprise is the process of the enterprise reconstructing its own ecosystem based on the Internet, and WeChat provides the best environment for the reconstruction of the enterprise's ecosystem.

"Enterprise can quickly help enterprises realize Internetization, build their own ecology, connect employees, upstream and downstream, and customers anytime and anywhere, realize the whole value chain connection, and then realize more changes in management mode and business mode." Sun Jianhui said.

On the forum, the official disclosed for the first time that the number of WeChat Enterprise users has reached more than 10 million, the number of access to the enterprise has exceeded more than 600,000, and the new on-line homepage-type application, mobile assistant, and enterprise customer service and other functions.

Enterprise is the best path for enterprises to realize Internetization

At the forum, Zhang Lijun, general manager of Tencent's Shanghai branch, suggested that "Internet+" is evolving from the consumer field to the enterprise field. In the process of evolution, the "Internet+" strategy of enterprises needs to realize the goals of "connecting the whole value chain, eliminating the information silos within the enterprise, and embracing the *** enjoyment economy", etc. Based on the complete ecosystem of WeChat, WeChat Enterprise will become the connector of the Internetization of enterprises, and help them realize the above goals.

Sun Jianhui, deputy general manager of WeChat's open platform business department, explained the concept of "connector". He believes that after the 1.0 paper office era, 2.0 PC information era, 3.0 mobile information era, enterprises are stepping into the 4.0 Internet era, and based on a mature Internet ecosystem to build their own small ecosystem is the best path for enterprises to achieve Internetization. Backed by WeChat, the most dynamic Internet ecosystem, WeChat Enterprise can become a connector for the Internetization of enterprises through a unified application portal and open ecology.

Sun Jianhui also elaborated on the role of Enterprise in the Internetization of enterprises from the perspectives of connecting the entire value chain, connecting with the service number to realize O2O, and accelerating commercial innovation.

"Before there was Enterprise, they didn't know who their customers were." Sun Jianhui introduced Tongwei Group, a national fishery enterprise, whose customers are fishermen. After access to the Enterprise, Tongwei Group nearly 150,000 fishermen, more than 10,000 dealers unified in the Enterprise platform management, once the fishermen, dealers encountered problems, can be immediately resolved.

Jiuyang company through the enterprise number platform, internal staff, customer service and maintenance personnel, dealers and dealers stores shoppers have moved into the WeChat, and with the service number to open, with WeChat red packets to incentivize shoppers in the front line to connect users, to solve their own and the user lost contact for many years of the pain point, for the user to provide the second service to do the pavement.

In terms of mobile office, Sun Jianhui said that in the era of mobile information technology, many enterprises invested their own funds and manpower to develop APP user terminal, but the usage rate is low and the activity is low. And the Enterprise allows mobile office to be easily implemented and actively used. Centaline Real Estate will be internal 5 APP integration to the Enterprise, the average daily activity rate of up to 90%, 10 times higher than in the past.

Based on WeChat's basic functions such as location, shake perimeter and third-party apps embedded in the platform, WeChat Enterprise also makes common corporate management scenarios such as attendance and training less rigid and more relaxed and fun.

Organizational ecological reconstruction brings huge market opportunities

On the forum, under the title of "Internet + Reconstructing Organizational Ecology," WeChat Enterprise also released its first whitepaper in conjunction with Tencent Research. Li Gang, chief researcher of Tencent Research Institute, said that WeChat Enterprise, like the service number and subscription number, provides WeChat's institutional users with a lever to pry the content resources and relationship chain resources in the WeChat ecosystem. WeChat Enterprise is a systematic sorting out of the complex scene of work socialization, aiming to create a mobile application portal connecting enterprises, employees, upstream and downstream, and IT systems, and to build an enterprise ecosystem in the era of "Internet+".

Compared with traditional enterprise software, WeChat Enterprise opens up high-level interfaces to the outside world in terms of functionality, and makes extensive use of third-party software to enrich users' choices. The second is to follow the trend of office socialization, which is no longer limited to the traditional enterprise IT market, but to open up the internal and external relationship chain as a foothold to help enterprises build their own mobile Internet ecosystem.

The whitepaper predicts that reconfiguring the organizational ecosystem will be the main direction for the future development of "Internet+Microstructure" at the enterprise level. The white paper predicts that reconstructing the organizational ecology will be the main development direction of the future "Internet+Microstructure" at the enterprise level. Borrowing the strong connectivity of WeChat Enterprise to the close relationship, and constructing the exclusive social micro-ecology, the social ecology of WeChat will be transformed into their own micro-ecology in the era of the Internet+, and it will be a huge market, covering almost every aspect of the social and economic aspects of China, and all the organizational structures will be involved to a greater or lesser extent.