What are the main ways for traditional retail enterprises to lay out o2o

At present, traditional retail enterprises mainly deploy O2O through the following channels:

1) Build an online platform to encourage consumers to place orders and pay online, and experience and pick up goods in offline stores, such as Suning.cn;

2) Provide delivery, self-collection and return services for the nearest stores, such as Ganoderma lucidum Group, La Chapelle, Xtep and Li Ning;

3) Free wireless network is laid in the store, and consumers can freely choose counter purchase or online purchase according to the push information, such as Macy's;

4) Virtual display saves store space, and stores are also transforming to focus on user experience.

Whether it is a group buying company represented by Meituan, a vertical entrepreneurial emerging company represented by Huili, or an established platform company represented by Baidu, they have all cut into the O2O market, attracting popularity through price reduction, consolidating the number of local users and strengthening the O2O market share.

With the rapid popularization of mobile Internet applications, O2O (online to offline or offline to online) e-commerce has become an important node connecting the Internet with the traditional economy.

Huixun: 20 15, online retail, that is, online shopping transactions continue to grow rapidly and become an important retail channel. Compared with the same period of last year, the scale of online shopping transactions increased by 36.2%, and the penetration rate reached 12.9%.

Although the penetration rate continues to increase, most social retail sales are still offline. Ali, JD.COM and other e-commerce companies have launched omni-channel development and opened up new growth points. In the future, the combination of online and offline will become an important way for users to shop.