What is the development status of China's music industry? Will it get better and better?

The music industry has a wide range of application scenarios, and the whole scene and the whole chain compete and develop.

As an important part of China's cultural industry, music is in a relatively weak link compared with other industries such as film and television education. In order to enhance the country's cultural soft power, the government has introduced corresponding support measures. From 2065438 to May 2007, "Music Industry Development" was listed as "Major Cultural Industry Project" for the first time in the Outline, which clarified the important position of the music industry as a new strategic cultural industry from the top-level design of the country. And put forward three main tasks for the future development of the music industry: first, release the vitality of music creation; Second, build a comprehensive modern music industry system; Third, strengthen the integration and development of the music industry and other industries. Pointed out the goal and direction for the future development of the music industry.

Prediction and Analysis of the Market Size of China Music Industry

With the support of policies and the favor of capital, the traditional music industry and the emerging music industry are accelerating their integration, constantly reorganizing the industrial chain, innovating business models, and stimulating the vitality of consumption, thus pushing China's music industry into a "new era" of rapid growth under the new economic normal. According to the statistical data of "Analysis Report on Market Foresight and Investment Planning of Mobile Music Industry" issued by Foresight Industry Research Institute, the total scale of China's music industry in 20 16 was about 325.322 billion yuan, which was 7.79% higher than that in 20 15, and the year-on-year growth rate was higher than the GDP growth rate of10.09%. From 20 12 to 20 16, the market size of the national music industry continued to grow, with an average compound annual growth rate of 7%. In 20 17, the market size of the national music industry will exceed 350 billion yuan, reaching 350.99 billion yuan. It is estimated that the growth rate in 20 18 will still be around 7%, and the market size of the music industry will reach 37601500 million yuan.

Prediction of Online Music User Scale in China

By 2065438+June 2007, the number of online music users had reached 524 million, an increase of 210/10,000 over the end of last year, accounting for 69.8% of the total number of netizens. Among them, the number of mobile phone network music users reached 489 million, an increase of 2 1.38 million compared with the end of last year, accounting for 67.6% of mobile phone netizens. In 20 17, the number of online music users in China reached 580 million, with a growth rate of 18%. With the popularity of smart phones, the number of mobile phone users continues to grow, and the number of online music users is expected to further increase. It is estimated that the number of online music users will reach 670 million in 20 18.

Analysis and Forecast of Online Music Market in China

20 15 The government cracked down on piracy vigorously, which promoted the development of domestic genuine music. With the pursuit of capital and the progress of technology, the online music industry has developed well. In 20 15 years, the domestic online music payment market was10.5 billion yuan, with a year-on-year increase of 12 1.8%. It is estimated that the scale of domestic digital music users' payment market will maintain an average annual growth rate of 45%. Looking at the market scale of online music industry in China from 20 14 to 20 16, the growth rate of the market scale remained at about 50% in three years. It is preliminarily estimated that the online music market in China will be 8.5 billion yuan in 20 17, with a slight year-on-year slowdown. It is estimated that by 20 18, the online music market in China will exceed 10 billion yuan.

Analysis on the Competition Pattern of Online Music Platform in China

After the merger of Cool Dog Music and Cool Me Music, online music has formed a "three-legged" pattern: on the one hand, QQ music led by Tencent, on the other hand, Xiami Music and Tian Tian music led by Ali, and on the other hand, a newly established company of Cool Me, Cool Dog and Ocean Music. In addition, A8' s Baidu, Netease Cloud and Domi all have their own music platforms.

In the 20 17 online music APP user penetration ranking, QQ music is the most popular among the public, with a penetration rate of 69.9%; Followed by cool dog music penetration rate of 68%, cool music ranked third.

The crisis of "shortage of works" still exists, and many parties actively create support plans for original musicians to stimulate the production of high-quality original music content.

In the final analysis, the music industry is a cultural industry, but the excellent situation of its vigorous development cannot hide its root crisis, that is, the shortage of works. The production and consumption of original content plays a decisive role in the virtuous circle of the music industry chain.

Independent musicians began to come into everyone's field of vision, which should begin with the folk songs sung by those players in amateur music talent show. For example, Ma Di's "South Mountain South" and other works quickly spread all over the country, and also brought independent musicians into public view.

If 20 14 is the year of independent music blowout, then by 20 16, the power of independent musicians has been able to incite some consumer groups in the music market, and has been valued and supported by major digital music platforms.

Since 20 16, all parties have launched a platform plan to support the development of original musicians, focusing on the successful incubation and cultivation of original music and independent musicians in the digital music era. All parks in the National Music Industry Base increase capital investment and project support for the production of original music content, and provide industrial services and financial services such as production, publicity, distribution, marketing, channels and platforms for original music.

The music industry has a wide range of application scenarios, and the second half of the music industry is a full-scenario, full-chain competition.

In February this year, the National Copyright Administration issued a document saying that Tencent Music (including QQ Music, Cool Music and Cool Dog Music) and Netease Cloud Music recently reached an agreement on online music copyright cooperation: "Music works will be mutually authorized, reaching more than 99% of their own exclusive music works, and agreed to carry out long-term cooperation in music copyright and actively open music works authorization to other online music platforms." Since July 20 15, when the National Copyright Administration issued the Notice on Ordering Online Music Service Providers to Stop Unauthorized Dissemination of Music Works, this cooperation between the two parties also indicates that the copyright issue in the music market will be preliminarily solved.

Aside from copyright issues, the next development of the music industry will face the competition of the whole scene and the whole chain. The application scene of music can be said to be ubiquitous and pervasive, which is just a need of life. It is more relevant and can be infiltrated into any industry, such as movies, games, performance industry, radio and television. From the popularity of mini-KTV to the gradual rise of music-featured towns around the world, the application scenarios of the music industry are more extensive and diverse.

Therefore, in order to open up the vertical industrial chain of music creation, recording, publishing, reproduction, distribution, communication, import and export, copyright trading, performance, education and training, and music derivative products. Connecting horizontal industrial chains such as music and broadcasting, film and television, animation, games, network, hardware playback equipment, musical instrument production and tourism; With the goal of forming a comprehensive system of music industry in which the upstream and downstream respond to each other and all elements support each other, the first "music asset custody platform" established by Shenzhen Cultural Property Exchange will be a brand-new practice of "culture+finance" in the field of music industry.