The transformation of traditional software road, exactly how to go on?

So, the transformation and upgrading of traditional enterprises, want to integrate with the Internet and mobile Internet, what to do?

Need to analyze the case of Internet transformation, analyze the current situation of the enterprise, capabilities, resources, etc., to help enterprises to clarify the positioning and direction of Internet transformation, for the enterprise innovation design business model;

Third is to change the mechanism: Need to help enterprises to establish the business model and business model to match the organization and management mechanism, so as to maximize stimulation of the organization's innovation

Fourth, build platform: The realization of the new mode of operation under the Internet must be supported by the corresponding IT platform in order to be able to realize the landing, which needs to help enterprises to carry out rapid planning and design, development and continuous iterative optimization, to achieve seamless docking with the business action.

Along these four aspects, the transformation of traditional enterprises will have a path to follow, but at the same time, also need to avoid falling into the four pits.

The four pits are:

The first pit: too much reliance on the path of the previous business model

As the case of this article at the beginning of the owner of the Song, is an obvious too much reliance on the previous traditional marketing model is a typical case, even if he thought of the Internet to build Hongyun brand. Even if he thought of utilizing the Internet to build the brand of Hongyun, he would not make any major changes to his business model.

The second big pit: the company's personnel do not adapt to the state of transition

Once the need for transition, you need to mobilize the entire company to fight for it. So can the mobilization meeting before the start of the transition mobilize all the staff, or most of the staff's spirit of struggle, the sense of struggle? In the transition process of overtime, process re-engineering in the process of trial and error, there will be a lot of employees to pay the unpaid labor, in the process of not seeing the results, can you guarantee that all employees, or most of the staff can accompany the company *** with the struggle?

The third big pit: can not be realized in a short period of time between the product thinking and user thinking switch

Traditional enterprises are used to the product thinking, from the production of products to be sold to consumers; but now the Internet era, such thinking will be a problem, the need to think in terms of the user as a point of departure for thinking, analyzing what he needed to solve what problems, and what deficiencies to make up for. What problems to solve, to make up for what kind of defects. For traditional enterprises, in product development, want to try to think thoroughly, sell the product, resulting in user experience and feedback is often very poor, but the enterprise is very inefficient to deal with user feedback; for Internet companies, in product development, only to seize a point, after hitting the user, and constantly collect user feedback, and constantly make a rapid response to user feedback, quickly iterate on the product, in the The product will grow rapidly through constant trial and error and rapid iteration.

The fourth big pit: the understanding of the talent and the willingness to pay the cost of insufficient

For like Hongyun in the Song boss, he has been managed for many years to a simple labor-based industry, for the understanding of the talent, for the understanding of the effectiveness of the staff is often tied to the number of people, for the decision-making for the key position will be more The decision-making for key positions will be more in favor of candidates with low labor costs; and Internet companies, in key positions, an excellent talent can sometimes top one hundred, of course, you also need to pay this excellent talent high human resources costs.