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The following are some summary points of the Olympic newspaper media including Yunnan newspaper industry for your reference.

* * * Win the Olympics and spread the Olympics.

For the Olympic coverage, the media has carried out many activities. In terms of theme, Yunnan media focus on the theme of "* * * winning the Olympic Games and spreading the Olympic Games", focusing on topics such as "Welcome the Beijing Olympic Games * * * and enjoy Asian events", "Deepening mutually beneficial cooperation and building a harmonious East Asia" and "Media cooperation: focusing on the Olympic Games and reporting on the Olympic Games". Cooperate with each other to convey the Olympic news to the people in Yunnan, China and Asia most quickly, accurately and comprehensively, so that they can enjoy the happiness of the Olympic Games.

* Beijing Olympic Games, providing cooperation opportunities for local media.

The Beijing Olympic Games is a sports event all over the world, which belongs not only to the people of China, but also to the people of Asian countries and other countries in the world. The activities organized by the media in Yunnan and other places have personally expressed the sincere practice of China people in carrying forward the Olympic spirit, and embodied the spirit of China people looking forward to, participating in and contributing to the Olympic Games. The realistic requirement of deepening mutual trust, understanding, communication and cooperation between newspapers and media endows our media with lofty responsibilities and missions, and also brings unprecedented cooperation opportunities for Yunnan media.

The Beijing Olympic Games provided an excellent opportunity for cooperation between Yunnan and the national media. There were many exchanges around the ways and means of cooperation in reporting the Beijing Olympic Games, creating an atmosphere of further strengthening mutual reporting and carrying out pragmatic cooperation.

* * * Enjoy resources and improve the efficiency of Olympic reporting.

With the convening of the Beijing Olympic Games, the competition among local media for Olympic coverage has also shown its magic power. Undeniably, this Olympic Games has pushed China's traditional media to the center of the world media, and at the same time, it has also brought it rare opportunities for development. Representatives of traditional media such as domestic newspapers and periodicals show their charm in this fierce news war from the perspectives of promoting exchanges and cooperation between media, holding hands with new media and striving for special reports.

Liu Xiaoming, deputy director of the Education Department of the People's Daily and head of the sports group, once pointed out that the coverage of the Beijing Olympic Games will have four characteristics. "The first is intense. The intensity of the media war can be seen from a few simple examples. For example, Xinhua News Agency has 284 places for registered journalists to interview; The Associated Press proposed to expand the perspective from sports that American athletes and Americans are interested in to all-round coverage of the entire Olympic Games. After the Winter Olympics in Turin in 2006, Asahi Shimbun sent reporters to Beijing to report on the preparations for the Beijing Olympic Games two years in advance. "

"The second feature is concentration." Liu Xiaoming said that there are 28 major events and 302 minor events in the Beijing Olympic Games, which is the largest number of events in previous Olympic Games and is expected to become the largest number of countries and regions participating in the Olympic Games. Under the arrangement of such highly concentrated events, the eyeball effect of the Olympic Games will be second to none in the world.

The third feature is crowded. The Olympic Games is a global media war. During the 17 days of hosting the Olympic Games, the most influential media in the world will be concentrated in Beijing. According to statistics, the number of athletes participating in the Beijing Olympic Games is 10500, while the number of registered journalists is expected to be 2 1600, and the number of unregistered journalists exceeds 1000. "On average, three journalists banned/kloc-0 athletes, and the Olympic coverage was unprecedented crowded."

"The fourth feature is technology." Liu Xiaoming said that the timeliness of Olympic coverage made the media highly dependent on high-tech equipment, and the Olympic venues also became training grounds for new media technologies, such as network technology, digital technology and mobile communication technology. While journalists from all over the world are constantly upgrading their reporting methods and equipment, the quality of Olympic reporting is also improving.

Liu Xiaoming said frankly that in such a fierce media war, People's Daily has its advantages, but it also faces many difficulties and challenges. "Many of our key reporters have reported on the Fifth and Sixth Olympic Games, which is rare in China media. Second, we have a network of international journalists all over the country and many countries in the world, which many print media do not have. In addition, there are abundant media resources, including the main newspaper and more than 20 sub-newspapers, especially the People's Daily. After years of development, it has a high foothold in online media. But at the same time, we are also facing difficulties. The number of interviews is limited, with only 26 interview places. In terms of interview resources, if we look at the Olympic reports of People's Daily from a global perspective, we will find that our resources are actually very limited. For example, CCTV has the right to broadcast online videos and exclusive reporting rights; Xinhua News Agency has a large team of journalists and familiar contacts at all levels of the International Olympic Committee. China Sports Daily belongs to the State Sports General Administration and they are very familiar with sports teams. "

"Compared with brother media with different strengths, our newspaper media really need to further explore and establish their own news resources." Liu Xiaoming said that in the face of its own advantages and disadvantages, as well as the global media war of the Olympic Games, the media must know ourselves and ourselves, accurately position themselves, seize opportunities and actively explore. Only by recognizing the situation clearly and making full use of strengths and avoiding weaknesses can we determine the correct strategy and accomplish the task well. For example, he said that People's Daily, Overseas Edition of People's Daily, Jinghua Times, Global Times and People's Daily all have different audiences, reporting forms and reporting styles. In Olympic reporting, we should fully mobilize their respective enthusiasm, give full play to their respective specialties, share resources and complement each other's information, give full play to the advantages of group operation, and create three-dimensional, interactive and all-round Olympic reporting.

* Featured reports make the Olympic reports colorful and brand-new.

"During the Olympic Games, the layout of People's Daily should fully reflect that the largest newspaper in the host country attaches great importance to this grand event." Liu Xiaoming said that in order to do a good job in Olympic reporting, we should not only foster strengths and avoid weaknesses, but also have our own characteristics.

Liu Xiaoming said that during the Olympic Games, the People's Daily published a special edition of the Olympic Games in version 8 to 12, which also made some innovations in reporting content and ideas. For example, the launch of "Olympic Commentary" column, inviting senior experts from all walks of life to write in-depth and thoughtful comments on Olympic topics and hot issues, has become the feature and highlight of People's Daily's Olympic coverage.

He Kan, deputy editor-in-chief of Yunnan Daily Newspaper Group, also expounded his view that newspaper media won by highlighting the characteristics and highlights of Olympic reports. He believes that due to the regional characteristics, Yunnan Daily Newspaper Group can't compare with the media in developed areas in terms of resources and scale of Olympic coverage. Therefore, they carried out the idea of combining Yunnan's reality with Yunnan's characteristics, created new colors and enhanced their sense of closeness.

He Kan said that many athletes from China who participated in the Olympic Games had trained in Yunnan Plateau Training Base, so he grasped the advantages of Yunnan Plateau Training Base and highlighted the characteristics of Yunnan. "In other words, we report on our own advantages and the overall situation of athletes."

In addition, He Kan said that compared with TV and emerging media, print media has certain limitations in reporting dynamic news events such as the Olympic Games. Therefore, how to highlight feature story in the limited layout is a new problem that the print media is trying to solve. "Try to deliver effective information on limited pages. In a word, it is to highlight the highlights, work hard on the follow-up analysis and interpretation of news events, strengthen the attention and forward-looking analysis of key events, and provide sports events invisible on TV screens and little-known news behind them. "

In particular, wang hong, editor-in-chief of Tianjin Daily Newspaper Group, concluded that in order to publicize and report the Beijing Olympic Games and highlight the characteristics of Tianjin, Tianjin Daily Group has made a lot of preparations by integrating resources and preparing for the war. Such as integrating the editing, typesetting, printing and distribution resources of Tianjin Daily, Daily News, Metropolitan Express and Holiday 100, and publishing a special Olympic issue to provide readers with comprehensive, informative and fast Olympic coverage. The Olympic special issue is tied with these four newspapers, with a daily circulation of more than one million copies. On May 8, the day the Olympic torch relay reached the summit of Mount Everest, the group not only sent reporters to Tibet to witness this historical moment, but also published the first issue of "Special Olympic Issue" less than three hours after the torchbearer successfully reached the summit, which immediately conveyed the good news to readers. This has become an important way of reporting during the Olympic Games.

* The number of places is limited, and local media join the alliance to make up for the shortage.

"The Olympics will limit the number of interviews with various media. As a local media, it will limit our quota a little more. " Ping Huang, vice president of Chongqing Daily Newspaper Group, said that the local media are seeking a breakthrough in reporting under limited venue conditions, trying to strengthen cooperation and achieve a win-win situation.

Ping Huang said that the daily newspapers, evening newspapers and metropolis newspapers under the Chongqing Daily Newspaper Group all participated in the coverage of the Beijing Olympic Games, and all newspapers made up for the lack of interview resources in the form of alliances. For example, Chongqing Evening News joined the China Evening News Olympic Alliance, Chongqing Business Daily joined the TOM28+ 1 Olympic Reporting Alliance and Netease 2008 Olympic Alliance, and chongqing morning post joined the Good News Olympic Alliance.

"In fact, we have been practicing the idea of making up for the lack of interview resources by joining the alliance." Ping Huang, for example, said that during the torch relay of the Greek Olympic Games, chongqing morning post sent a reporter to Greece. After the interview, due to cost considerations, the media in some countries gave up tracking reports on overseas relay stations and published articles online instead. Members of the "Good News Olympic Alliance" went to their respective sites one after another, so that all the sites of member units had exclusive articles that rivals in the same city both expected and sighed. "This is an experience that you can share with * * *. We believe that only in this way can we assemble a strong team from a single individual and make the alliance a small news agency to provide high-quality content for newspapers. "

Daily News, a subsidiary of Tianjin Daily Newspaper Group, is also a member of "Good News Olympic Alliance". Wang said that through the close and efficient cooperation mechanism, special reporters from Jinbao Group and "Jiebao Olympic Alliance" can be seen at the Olympic coverage site, and all Olympic coverage can be successfully completed. "The commentator of" Daily News "has also become one of the top five domestic reports of the League. During the Olympics, more than 300 people from Jinbao Group and Jaguar Olympic League participated in the Olympic coverage. "

According to wang hong, Jinbao Group won six registered journalists for the Beijing Olympic Games, which is the largest among all local newspaper groups in China. As the co-host city of the Olympic Games, Tianjin Newspaper Group has also obtained 13 registered journalists in Tianjin Division, which is also the largest in Tianjin. In addition, in the list of journalists distributed by the Beijing Olympic Games Press Center, Jinbao Group won 10 unregistered journalists. Nevertheless, wang hong believes that communication and cooperation with other media are still crucial during the Olympic Games. According to him, Jinbao Group has signed specific cooperation agreements with authoritative domestic media such as People's Daily.

In his summary, He Kan emphasized the importance of cooperation and communication from the situation of Yunnan Daily Newspaper Group. According to He Kan, as a provincial newspaper group, Yunnan Daily Newspaper Group has made efforts to explore cooperation at three levels in this year's Olympic reporting. First, continue to strengthen and deepen all-round cooperation with Xinhua News Agency, People's Daily and China News Service, and get support and help from the central news unit; Second, it signed a strategic cooperation agreement with Beijing Daily Newspaper Group for the first time to make full use of the unique resources of Beijing Daily Group in hosting Olympic periodicals, realize resource sharing, complement each other's advantages, and carry out mutually beneficial cooperation in all directions and fields; The third is to reach cooperation agreements with provincial newspaper groups or related media in Shanghai, Tianjin, Qingdao, Qinhuangdao and Hong Kong, where the Olympic Games are located, and carry out a series of cooperation. "In the face of increasingly fierce media competition and the pressure brought by the development of new media, it is very necessary to carry out cooperation and exchanges between traditional media. Through cooperation and exchange, traditional media can gain broader development ideas and greater development space. The 2008 Beijing Olympic Games is a stage for cooperation and exchange of traditional media at home and abroad. We have broken the traditional low-level cooperation model and explored a newer and higher-level all-round cooperation model. Through solid and effective cooperation, we have achieved the goal of making our Olympic reports good, refined, innovative and wonderful. "

* Enjoy * * * win, traditional media join hands with new media.

"The successful completion of Olympic coverage is the success of strengthening the interaction and cooperation between newspapers, the Internet and mobile newspapers, and Chongqing Daily Newspaper Group has also made some achievements in this regard." Ping Huang believes that the mass and speed of online media is a big advantage, which can make up for the shortage of print media. Therefore, the cooperation between print media and network is a trend.

Ping Huang said that our latest Olympic war situation was released to 300,000 mobile newspaper users at the same time, which played a role in letting everyone know the war situation at the first time. "We got an experience from here, which is to respond quickly through mobile newspapers and the Internet. We have specially strengthened cooperation in this area so that everyone can truly enjoy the happiness and win-win situation of the Olympic Games. "

The special issue of the Olympic Games launched the "Heart to Heart" column. Liu Xiaoming said that during the Olympic Games, People's Daily will use the Internet to strengthen interaction and services with readers and netizens. Wang hong said that Jinbao.com, the portal website of Jinbao Group, used the website of Olympic special channel to highlight the interaction between newspapers and websites during the Olympic Games, and used all-media modes such as chat, forum, blog, video and audio to create a 24-hour real-time rolling Olympic online newspaper. He Kan said that at the beginning of the year, Yunnan Province placed the government news website under the Yunnan Daily Newspaper Group, and the yunnan net, a news website of Yunnan Province sponsored by the group, was officially opened on May 20th. The Group built a large-scale network platform for Yunnan Daily, Spring City Evening News and various newspapers to contact readers, which fully realized the interaction between newspapers and networks during the Olympic Games. On the occasion of the opening of the speech column of the Olympic special issue, we also published the opinions expressed by readers through the internet and short messages. Yunnan Daily, Spring City Newspaper and yunnan net will cover 45 million people in Yunnan to the maximum extent. "

During the Olympic Games, new media is not just print media. Cen, deputy director of the Olympic Channel of CCTV Sports Channel, said that during the Olympic Games, CCTV not only used the Olympic Channel and the first, second and seventh programs to comprehensively track and report 28 major events, 38 minor events and 302 gold medals, but also used high technology to open high-definition TV and network technology to broadcast the game live. "This is also the first webcast competition in the history of the Olympic Games. Unlike TV, which is fleeting, viewers can order it at any time. "