How do catering enterprises establish their own brands?

China's culture is profound, and China's catering history is very long. With the development of the times, Chinese food is constantly changing and improving, which promotes the development of catering enterprises in China. However, if we want to break through the development limitations in the competition between Western-style fast food and Japanese and Korean fast food, we need to carry out corporate brand planning to let consumers know the characteristics and advantages of Chinese fast food, so as to attract them to shop. So what exactly do you need to do?

1, western management concept of Chinese catering

Many local catering brands learn from the dining environment and management concept of western food, copy and use western-style tableware and supplies to create a western-style dining environment, which is the development trend of China catering industry. The adoption of separate meals system is convenient and hygienic, full of emotional appeal and greatly improves the satisfaction.

2. Differentiated product development and innovative brand opportunities.

The catering industry is highly competitive. In the highly homogeneous catering market, characteristic management has become a differentiated means for many catering enterprises to attract consumers. For the catering industry, characteristics can be started from two aspects: one is characteristic products, and the other is management characteristics.

3. Standardized operation of core competitiveness

The success of Chinese fast food brands must have a standardized model, that is, "central kitchen, cold chain distribution and store processing." Because standardization and process turn production, circulation and sales into commercial chains, and each chain does not exist independently, only enterprises that master the whole chain can piece together the skill fragments, thus ensuring the core competitiveness of enterprises.

4. Attach importance to the concept of environmental management and establish a new brand image.

With the promotion of environmental awareness of the whole society, in recent years, many well-known Chinese fast food enterprises have consciously carried out low-carbon management with "low energy consumption, low pollution and low emission". In terms of equipment and facilities, Hehegu took the lead in adopting LED lamps, solar energy and induction cookers, which greatly saved energy consumption. At the same time, bowls, plates and spoons are all made of recyclable porcelain tableware. In the treatment of kitchen waste, by buying clean vegetables, the kitchen waste is left in the place of origin and fertilized on the spot. The implementation of the separate dining system itself has also reduced the generation of restaurant kitchen waste.

For China catering enterprises, in order to achieve better planning effect, it is a good method to take measures in business philosophy, differentiated products and environmental management. However, the publicity work should be done properly to convey the brand information to consumers and make the brand widely known, so that a steady stream of consumers can come.