Traditional craft e-commerce process

New Gansu Client June 13 News 202 1 Cultural and Natural Heritage Day, and from June1June 18 to June 18, Tik Tok e-commerce launched the "Welcome the New National Tide" campaign, and selected thousands of intangible products and national tidal products. More than 300 specialty merchants from 29 cities including Beijing, Hangzhou, Suzhou and Zhengzhou participated in the event.

It is understood that this activity adopts a combination of online and offline. At the online meeting, Tik Tok e-commerce will launch a live broadcast room with the themes of "Good Things from the Source", "Treasure Hunting in the City" and "Adventures in Books", and invite hundreds of ingenious masters such as nuclear carving master Song Shuiguan and fan maker Sun Yaqing to show traditional crafts and present carefully polished works to consumers through vibrato short videos and live broadcasts. Intangible products, such as calico Hanfu, olive core carving and Miao Xiu sachet, with modern trend elements, will be displayed one by one in the live broadcast room.

In addition, cultural celebrities, writers and people of insight will also tell the audience about cultural knowledge through the live broadcast room, bringing national trends and cultural goodies-Luo Yonghao, as the recommender of cultural goodies of Tik Tok e-commerce, will bring goods such as T-shirts for non-legacy shadow play through the live broadcast room.

At the same time, the event launched offline live broadcast rooms in Suzhou, Lanzhou and other cities, focusing on the display of high-quality goods with cultural and artistic value, and displaying and selling many products that integrate traditional crafts and modern elements, such as embroidery and cheongsam, so that consumers can learn more about intangible cultural heritage and local characteristics offline, so that more young people can get close contact with the national tide and understand the traditional culture of China.

This article comes from New Gansu and only represents the author's point of view. The national party media information platform provides information release and dissemination services.