What can be learned and popularized from the experience of Lushan Scenic Area?

Draw lessons from rich product themes, diversified experience products and unified and transparent prices to promote the development of characteristic scenic spots and spread the strategic image of characteristic brands.

Tourism attaches great importance to the planning and publicity of theme image, and image slogan is the main propaganda language of smokers. Nowadays, the trend of personalized tourism is to increase the demand for diversified tourism products, while the opening of Lushan characteristic tourism is to develop eco-tourism by using Lushan Botanical Garden and Poyang Lake migratory bird resources. The price of Lushan tourism products is also a key factor in the experience of game travelers. Lushan has implemented a transparent management system for tourism charges.

Experiential marketing is to redefine and design tourism products from the perspective of consumers and break the traditional "consumption model" Tourists are rational and emotional when they consume, and the experience of tourists before, during and after consumption is the key to decide whether to buy or buy again. In a word, it will further enrich the cultural connotation of the scenic spot, develop diversified tourism products and meet diversified tourism needs.