How to treat the contemporary significance of China's traditional business essence theory

The essence of business is value exchange, and any value lower than the commodity itself will eventually return to the original point under the scouring of time.

We often see the price of some products, sometimes low and sometimes high, but in fact, the price of this product always runs near the value.

When doing business, we want to improve the profit of the product itself, so we try to reduce the cost of the product, and then enhance our own value for the product, so as to obtain profits.

The bags of the same manufacturer are not labeled, and no one wants to take them out for a few hundred dollars.

If you put a lv or Gucci card on it, your value will double immediately.

This is the value brought by the brand.

Some people may ask, this bag has not been changed, the quality is almost the same, and they all use the same thing. Why are famous brands so expensive?

This is typical, the value of the product is misunderstood as the use value.

The function of brand is not only the use value, but also the psychological experience value and communication value.

People who buy lv bags may really think that the main thing is good quality and perfect packaging.

In fact, big-name bags are more about experience value and communication value. The so-called experience value means that you can use it with confidence, comfort, face, and happiness, and expensive is always good. This is the general psychology of people.

The so-called communication value is simply to pretend to be X, without vanity, especially vanity women.

Being rich and not pretending to be X is like a luxurious night trip. People in ancient times are telling us that returning home in luxury is nothing more than telling our relatives and friends how good they are now.

The essence of business always changes around the value of products. If it exceeds the value of the product itself, it becomes fraud.

A gentleman loves money, and if he wants to get high profits, he must constantly improve the value that products bring to customers, so as to get more excess profits besides products.