How to choose the industry that suits you?

How to choose the industry that suits you?

How to choose the industry that suits you? As we all know, it is difficult to find a job. Many job seekers have been looking for it but can't find it, or they are not satisfied with what they have done. After all, they haven't found a job that suits them yet. So how do you choose the industry that suits you?

How to choose the right industry 1 1. Trends

The trend of business is the opportunity brought by an economy's own development. In recent years, the development of high-tech industries has been in the limelight, or because of the new opportunities brought by the new economy of the Internet, many new giant enterprises have been born and many new occupations have been enlarged, such as product jobs and operation jobs ... Let's take a look at the great changes in the business world in the past 20 years-

Global 10 market capitalization companies and Internet IT enterprises in high-tech industries increased from 2 in 1997 to 7 in 20 17, and the famous General Electric Company was no longer on the list.

It has done nothing wrong, but it has not stood in the forefront of the times.

This is the power of the trend itself.

Technological innovation, economic development and policy promotion will all affect the direction of business, and we can't go against the trend and move against the trend.

There is a famous macro-environmental analysis tool: PESTEL, which stands for policy, economy, society, technology, environment and law respectively. It can help us collect and analyze current trends more comprehensively and help us choose better jobs.

Among them, some elements are independent of human will. And some elements are adjusted by human decision.

For example, the generation of market-driven demand is actually more influenced by changes in society, technology, environment and economy, and this trend is more stable;

For example, the demand generated by the adjustment of policies, laws and other factors is relatively short-lived;

In 2008, the impact of the US subprime mortgage crisis spread all over the world. Our country's macro-control means is 4 trillion yuan, mainly spent on infrastructure, and a lot of money will come in. At this time, there must be some enterprises that can get money through some means, but if you want to develop for a long time, joining such enterprises may make some money, but it is definitely not a long-term solution.

As far as the current form is concerned, a large number of talents have poured into the Internet IT industry. For example, Xu Dan, the founder of Lagou. Com, very clever and directly set up a recruitment website in the vertical direction of the internet, and now it is valued at several hundred million dollars.

The main reason is that this industry has developed rapidly in recent years. It took Pinduoduo two or three years to establish a company with a market value of 20 billion or 30 billion dollars.

Finding a job is not starting a business. You don't need foresight to grasp the trend. You only need to have certain information processing and good analytical judgment ability.

Of course, if you have a good eye or are lucky, you may keep pace with the times. If you started working on the Internet more than 65,438+00 years ago and focused on one direction, you can get along well now. Some old employees who have worked in some big companies for more than 10 years may not be promoted, but they may live well. This has nothing to do with your ability. Times have created a generation.

However, not all trends can be grasped by you. It depends on your own strengths and abilities.

Let's look at some basic principles of grasping the industry.

Second, the industry

The most important thing to choose an industry is its ability to "create profits and continue to create profits". There are several points that must be noted.

1, respect the cyclical development of the industry.

As long as it is not in the recession of an industry, it is actually worth joining.

Twenty years ago, few people paid attention to the Internet, but those who really entered the industry got along well, especially the rapid development of the Internet in the past five years has indeed created many new opportunities.

There are also some growing industries, such as VR, AR, artificial intelligence, etc., which deserve attention.

The old industries such as catering and retail are actually very mature, but there are always new ways to play. These industries are just needed. Although mature, but stable, not so easy to starve to death.

But industries like CD-ROM have indeed been completely replaced by new media. ...

Choose which development stage of the industry, but also according to their own actual situation and vision to make judgments.

But as far as personal development is concerned, there are often more opportunities to choose emerging industries in the growth period. There are too many uncertainties in the start-up industry. What is needed at this time is a very powerful entrepreneur to explore, that is, a founder-level figure to do it. As far as part-time job is concerned, it is not the best choice.

You may take Ma Yun's Eighteen Arhats as an example, but this is a very small probability event and has no universality.

A mature industrial structure has been formed, with stable demand, mature technology, abundant capital and intensive talents, and fierce competition in the industry. At this time, you can only go in as a screw.

The only function is to endorse your career.

The real development, you have to find the second curve of this industry. Xiaomi, for example, broke the traditional way of playing in the mobile phone industry and became a tens of billions of dollars company.

In the growing industry, the business is developing rapidly, which is the stage of talent shortage. At the same time, the development of the industry has also begun to become clear. Unlike the confusion in the initial stage, it is safer to cut into this node from the perspective of working.

2, respect the industrial value chain-smile curve

Either you can make products or you can sell products. Although the manufacturing part has also created a company like Foxconn, it has always been called a "sweatshop". As an employee, it is difficult for you to make money in it. This part of the profit margin is really low, only the boss has money.

As an ordinary employee, it is best to join the industries related to manufacturing and selling products.

For example, the cosmetics industry, if you don't join the R&D department or the marketing department (brand, marketing and other departments), there is really nothing to do. Basically, they are all produced by factory OEM.

3. Industries with lower and lower marginal costs

Marginal cost refers to the cost of producing one more product. )

Such industries are often relatively strong and have high profits. Generally speaking, marginal costs are getting lower and lower for two reasons-

Scale effect. In fact, some industries are oligopolistic. Companies like Coca-Cola are pioneers in this field. Later, Pepsi used "Coke for Young People" as a benchmark for Coca-Cola, and this industry was basically played by the two of them. ...

Virtual service. Like the internet industry, with the increase of users, the cost of its services has basically not changed, and the marginal cost is getting lower and lower, which is why the internet industry can get customers by burning money. We all know that Tencent makes a lot of money by playing games, and the more users play games, the lower the cost. ...

It's not that other industries can't do it, but that the development of such industries will have good profits and the company's treatment will be relatively better.

How to choose the industry that suits you 2 What am I not good at?

The root cause of many people's failure is that they spend too much time in areas they are not good at, and the work effect is average, but they don't know that they have missed using these time to do something that can achieve outstanding results with their own abilities.

Make a list of places where you are not good at or have no advantages, such as: not good at doing extremely meticulous work, not good at communicating with people, not good at sitting in the office for a long time, etc., and then find your career direction according to this standard.

what can I do?

360 lines, each line is a champion. No matter what industry or occupation, it will have its own development path. If you want to know what job you are suitable for, of course, you should face up to your abilities and advantages objectively. This item not only refers to the certificate, training experience and work experience obtained through formal education; "Soft skills" such as social skills, communication skills and analytical skills are also important.

Writing down our abilities can not only help us effectively analyze whether we have the ability of a certain position.

What should I do?

Everyone has different interests and ambitions. Some people want to be doctors, save lives and be respected; Some people want to be a passionate entrepreneur from an early age, enjoy free work and make the company bigger and stronger; Some people want to travel around the world and see great rivers and mountains, which can comfort their hearts.

So, what do you want to do？

It is suggested to prioritize the options that affect your career choice with a table, and write down the reasons for your choice, so as to analyze your career preference.

What do I like to do?

Everyone has his own hobbies, and try to choose jobs and occupations related to him. Only what you really like to do, you will be more willing to spend time and energy to work, rather than complaining about a little difficulty.

What do I want?

What do I want from work, money, fame or a sense of accomplishment? Can the occupation and industry you will choose bring you what you want? Can the company's prospects and industry status quo support their own goals?

Matters needing attention

Before changing jobs or occupations, try to collect relevant information in multiple dimensions, and remember not to be impulsive. .

How to choose the industry that suits you? 3 look at the region.

In the minds of many young people, hometown can only hold the body, and big cities can hold the soul. So many people fill in big cities far from home when they take the college entrance examination. If some people don't go out of the province in the college entrance examination, they also want to go to Beishangguang to find a job after graduation.

The advantages of big cities are indeed very obvious: large demand for talents, many opportunities, high wages, relatively standardized and fair employment environment, and better overall service awareness in cities. Even if there is no human relationship in a big city, it will not affect your normal life.

But at the same time, we should also see that the shortcomings of big cities are also very obvious: fierce competition, high pressure, high cost of living, indifferent relationship between strangers, and easy to feel lonely. If you don't have the ability to stand on your feet, you will only "open your eyes" in big cities and eventually return to your hometown for development.

Therefore, in terms of geographical selection, there are basically three situations:

1, chose a big city and checked in successfully. My friend Gao Xiao joined a big company in Beijing after graduation. After the child was born, he found it important to settle in Beijing, so he took the civil service exam and successfully settled down. Because children study and live in Beijing, they basically stay in Beijing.

2. Choose big cities and return to small and medium-sized cities at a certain stage. Xiao Chen, a classmate, worked in Beijing for several years after graduation, but she chose to return home because of her education, ability, income and competitive pressure.

3, graduation choice in small and medium-sized cities. Xiao Li, a high school classmate, passed the examination of civil servants in his hometown after graduation, and now he has reached the local middle level and has a certain right to speak.

These three situations have their own advantages and disadvantages. No matter which one you choose, you should make psychological adjustment. Life has its ups and downs. Once you choose, you have to accept all the results.

In recent years, there are many new first-tier cities, which can meet the needs of work and have less competitive pressure. It is also a good choice for everyone to consider.

Look at the industry

Half of them don't have to think about this problem, because the major of the university has decided the future industry, such as engineering, agriculture and animal husbandry and other skilled majors. These students will step by step enter the corresponding industries and suitable companies, and get promotion and salary increase in this industry.

Another part of professionals are faced with the choice of industry. With the development of Internet, various industries in internet plus are in contrast with traditional industries.

For example, students majoring in normal universities can choose: college counselors, primary and secondary school teachers, educational internet companies, training institutions and so on.

For example, students majoring in finance can choose: banks, financial internet companies, securities companies, insurance companies and so on.

It can be seen that the employment direction is still very broad. A few years ago, the industry of "internet plus" was still very popular, with high salary and relaxed environment, which was the choice of many job seekers. However, in the past two years, with the outbreak of the financial Internet and the impact of the "double reduction" policy on the education and training industry, people have a certain sense of insecurity about the "internet plus" industry.

I personally suggest that if you don't have enough experience and judgment, you should try to choose more traditional industries and companies. These industries and companies are relatively stable after years of testing.

Look at the prospect

After choosing the industry, you can choose the target company in the industry. If you enter traditional industries such as institutions, local units and schools. , you don't need to consider this problem, you can work with peace of mind until retirement.

If you want to enter a private enterprise, you can look at the history and prospect of this company and have a preliminary judgment on its main business, business coverage and company size.

Other industries don't know much about it. I take the Internet as an example, and you can draw inferences from other industries.

For example, to choose an Internet company, it can be divided into three categories: e-commerce, content, games, social interaction and so on.

The following is just an example analysis, not the actual situation. If you know the information prepared by the country at this time: accurate poverty alleviation, logistics construction, e-commerce to help agriculture, and the competent authorities are prepared to carry out work to prevent minors from indulging in games and the reward function is limited to minors, then you can predict that e-commerce companies will have new opportunities, and game companies may face some development challenges.

Then when choosing a company, try to choose e-commerce, because the direction of people's livelihood is relatively stable.

If you choose e-commerce, and then compare the strategic layout of the company, for example, a company has been doing its own logistics system, most of which are based on price advantage.

In addition, you can also learn about the corporate culture and word-of-mouth evaluation of several companies. For example, an e-commerce company has been on the news many times because of its long working hours, so you need to consider whether it can bear it.

See comfort.

Work is very important to a person, which can provide you with economic resources, room for growth, social relations and other values.

However, after all, people have to stay in the company for more than eight hours a day, and the work they face and the people they face have a great influence on your mood and mentality. It is not a good choice if a company keeps you under pressure, tension, injustice, anger and other emotions for a long time.

This requires an overall comfort judgment, that is, whether this job brings you more positive or negative effects.

According to my experience, comfort includes several aspects: commuting time, income level, business stability, work content, growth space, working hours, team culture, leadership and management level and so on.

So where can I see this information? Previously recommended platforms are Pulse, Zhihu, Tiger Sniff and 36Kr. , you will see some related information. At the same time, you can also consult your friends, brothers and sisters in this company.

If you are already in a company, you can also judge whether to stay or quit by scoring these dimensions.

Many young people are always confused when they get a job or choose a job, including choosing preparation, graduate school or work. There is also an article discussed before, which can be read. What is the best choice for young people to find jobs, such as exam preparation, postgraduate entrance examination, big factories and entrepreneurship?

As an experienced person, I suggest that you don't have to panic or rush for success. Many things have been experienced before we can draw a conclusion.

Life is a long road. You don't have to rush about for temporary gains and losses, success or failure, and you don't have to envy the achievements of your peers. Just be yourself and the answer will come out slowly.