What are the shortcomings of enterprise marketing management under the traditional marketing model? Seek professional answers!

1. Enterprise marketing management is to better understand customers, so as to meet the diversified needs of customers. In the traditional marketing model, enterprises first conduct market research to determine the combination of target market and marketing strategy, and then concentrate the available resources of enterprises, but ignore the influence of immature customers and limited enterprise resources on marketing.

The purpose of enterprise marketing management is to reduce costs better. Traditional marketing emphasizes the choice of appropriate target market, trying to get as much marketing income as possible with limited market network construction cost, but it has been greatly challenged in marketing practice. The traditional market is limited by geographical conditions and means of transportation, and it costs a lot to establish a wide market network. One of the important purposes of financing of many domestic listed companies is to expand the scale of market network, which shows the great cost. Usually, the key for enterprises to reduce the average cost is to increase sales, and the inevitable choice for enterprises to increase sales is differentiated marketing. However, differentiated marketing leads to an increase in operating costs. In the modern market, the trend of product diversification and personalized demand is constantly strengthening. The traditional manufacturing model provides personalized products for every customer at a high cost, so it rejects many customers' demand for personalized products.

Marketing management is to occupy customers faster. According to the traditional marketing concept, the development and sustainable profitability of enterprises are restricted by market development and manufacturing capabilities. In the era of knowledge economy, the development and sustainable profitability of enterprises are mainly restricted by the time and speed of meeting market demand, that is, the time and speed of identifying customer needs and market opportunities and transforming them into product and service combinations. The traditional marketing process is to develop concept products first, then make samples, then try out products, and finally product marketing. Therefore, it takes a long time to meet the market demand and the speed is slow.