What are the internet marketing strategies

15 network marketing strategy please adopt:

One, search engine marketing

Search engine marketing is currently one of the most important means of website promotion and marketing, especially based on the natural search results of the search engine promotion, because it is free of charge, and therefore subject to many small and medium-sized websites, search engine marketing methods have also become a major part of the system of network marketing methods.

The search engine marketing method has become a major part of the Internet marketing method system.

Two, instant messaging marketing

Instant messaging marketing, also known as IM marketing, is an enterprise through the instant tool IM to help companies promote their products and brands a means of commonly used in one of the two cases:

1) network online communication, small and medium-sized enterprises to establish a store or corporate website will generally have instant messaging online, so that potential customers if the product or service is interested in naturally will take the initiative to and The company's website is usually linked to instant messaging, so that potential customers who are interested in the product or service will naturally take the initiative to contact the online business.

2) Advertising and marketing, small and medium-sized enterprises can IM marketing communication tools, release some product information, promotional information, or through the picture release some of the netizens enjoyable expression, coupled with the logo of the enterprise to be advertised.

Three, viral marketing

Viral marketing is a commonly used online marketing methods, often used for website promotion, brand promotion, etc., viral marketing is the use of word-of-mouth dissemination of the principle of word of mouth in the Internet, this "word-of-mouth dissemination" is more convenient, can be spread rapidly like a virus, so viral marketing has become a highly effective and efficient way of marketing. Therefore, viral marketing has become a highly effective way of information dissemination, and, because this dissemination is spontaneous between users, so almost no cost means of Internet marketing.

The great power of viral marketing is like a small stone thrown into a calm lake, a moment seems to be just a small ripple, the lake is back to quiet, but wait a moment, you will see the ripples in the continuous cascade of extension, just a few minutes, the whole lake is up shaking. This is the charm of viral marketing.

Four, BBS marketing

BBS marketing, also known as forum marketing, is "the use of forums such as network communication platforms, through text, pictures, video and other ways to disseminate the corporate brand, products and services, so that the target customers a more profound understanding of the enterprise's products and services. Eventually achieve the effect of publicizing the enterprise brand, products and services, and deepen the market recognition of network marketing activities.

Fifth, blog marketing

Blog marketing is through blog sites or blog forums to contact bloggers and visitors, the use of bloggers personal knowledge, interests and life experiences, such as the dissemination of commodity information marketing activities.

The essence of blog marketing lies in the sharing of knowledge through original specialized content to compete for the right to speak, establish a personal brand, establish their own identity as "opinion leaders", and then influence readers and consumers to think and buy.

Sixth, chat group marketing

Chat group marketing is an extension of the instant messaging tool, specifically the use of various instant messaging software in the group function of marketing, the current group of qq group, wangwang group, there are chatting groups and so on.

Chat group marketing borrowed instant messaging tools with low cost, instant effect and interactive effect of strong characteristics, widely used by enterprises. He is through the release of some text, pictures and other ways to disseminate corporate brand, product and service information, so that the target customers more y understand the enterprise's products and services. The final result is to publicize the enterprise brand, products and services, and deepen the market recognition of the network marketing activities.

Seven, network knowledge marketing

Network knowledge marketing is the use of Baidu's "know", "wikipedia" or the enterprise website's self-built question-and-answer boards and other platforms, through the question-and-answer approach to disseminate information about the enterprise's brand, products and services with users. The company's brand, product and service information.

Network knowledge-based marketing is mainly due to the expansion of the user's knowledge level, allowing users to experience the level of expertise of enterprises and individuals and high-quality services, thereby generating trust and recognition of enterprises and individuals, and ultimately achieve the dissemination of corporate brand, product and service information.

Eight, network event marketing

Network event marketing: enterprises, organizations mainly network as a communication platform, through careful planning, implementation of the public can be directly involved in and enjoy the fun of the event, and through such an event to attract or divert the public's attention, improve, enhance the relationship with the public, shaping the enterprise, the organization's good image, in order to seek greater effect of the enterprise's marketing communication activities. Marketing communication activities.

Nine, Internet word-of-mouth marketing

Internet word-of-mouth marketing is the traditional and word-of-mouth marketing network technology organically combined with the new marketing methods, is in the application of the Internet interactive and convenient features, on the Internet, through the consumer or corporate sales staff to text, pictures, videos and other word-of-mouth information and interactive communication between the target customers, both on the corporate brand, Products, services and other related information to discuss, so as to deepen the impact of target customers and impression, and ultimately achieve the purpose of network marketing.

Ten, the network direct marketing

Network direct marketing refers to manufacturers through the network, direct development or distribution channels directly to the end consumer sales of products marketing. Such as: B2c, B2b and so on.

Network direct marketing is through the traditional direct marketing behavior and network organic combination, which evolved into a new, subversive marketing model. Many small and medium-sized enterprises because of the distribution costs are too large and their own strength is too small and other reasons, have adopted the network direct marketing, want to through its small cost, income and other characteristics. To achieve the purpose of small and big.

Xi, network video marketing

"Network video marketing" refers to the enterprise will be a variety of video clips in various forms on the Internet, to achieve the purpose of publicizing the enterprise brand, product and service information marketing tools. The form of network video advertising is similar to the TV video clips, it has all the characteristics of the TV clips, such as strong infectious, diverse forms of content, wanton creativity, etc., but also has the advantages of Internet marketing, such as interactivity, active dissemination, dissemination of fast, low-cost and so on. It can be said that the network video marketing, television advertising and Internet marketing both "favor" in one.

Twelve, network picture marketing

Network picture marketing is the enterprise to design a good creative picture, in the major forums, space, blogs, and instant chat tools such as dissemination or through the search engine's automatic capture, and ultimately achieve the dissemination of corporate brand, products, services and other information to achieve the purpose of marketing.

Thirteen, network soft marketing

Network soft marketing, also known as network news marketing, through the network portal, local or industry websites and other platforms to disseminate a number of expository, journalistic and promotional articles, including some network press releases, in-depth reports, case studies, etc., to the enterprise, brand, characters, products, services, activities and other relevant information to the way of news reports, in a timely manner. The new marketing method of timely, comprehensive, effective and economical dissemination of relevant information on enterprises, brands, personalities, products, services, activities and projects to the public in a timely, comprehensive, effective and economical manner.

Fourteenth, RSS marketing

Fifteenth, SNS marketing