Is China's ice and snow industry growing faster?

Policy cooperation, the industry is currently in a period of rapid growth

2022 Beijing Winter Olympics triggered a boom in ice and snow sports, ice skating and other ice sports from the niche sports gradually stepped into the vision of the public consumption, so that the snow and ice industry has been the focus of unprecedented attention. In the snow and ice policy and snow and ice sports events under the multiple benefits, in recent years China's snow and ice industry market scale continues to expand, the industry development into the fast lane.

From the perspective of the development of China's ice and snow industry policy, the development of China's ice and snow industry in the early germination and start-up period, is now entering a period of rapid development.

In 1949, the Ten-Year Plan for Physical Education and Sports put forward the "development of the ice and snow industry in accordance with local conditions", marking the budding of the ice and snow industry, and then experienced a stagnation, recovery, and development stage, in 2015, Beijing and Zhangjiakou won the hosting qualification of the 24th Winter Olympic Games in 2022. Subsequently, the state has released "China's ice and snow sports development plan (2016-2025)", "on the 2022 Beijing Winter Olympics as an opportunity to vigorously develop ice and snow sports opinions" and other policies, China's ice and snow sports industry ushered in a major development opportunity, has now become the world's largest primary market for skiing, and the popularity of ice and snow sports is also promoting rapid development of ice and snow industry.

Number of ski resorts declined in 2021

In January 2022, the China Tourism Research Institute released the "China Ice and Snow Tourism Development Report (2022)", which suggested that despite the impact of the epidemic, the supply and demand of the Beijing Winter Olympics, the return of ice and snow outbound tourism, the upgrading of tourism consumption, as well as the national layout of ice and snow facilities, etc. Stimulated by both supply and demand, the number of national ice and snow leisure travelers increased from 170 million in the 2016/2017 snow season to 254 million in the 2020/2021 snow season, and in the 2021/2022 snow season, the number of ice and snow leisure travelers in China reached 344 million.

Domestic ski trips hit a new high

The Winter Sports Management Center of the State General Administration of Sports released a statistical survey report on "driving 300 million people to participate in ice and snow sports," which shows that from the success of Beijing's Winter Olympics bid in 2015 to October 2021, the number of people participating in ice and snow sports reached 3.3 billion. The number of people participating in ice and snow sports reached 346 million, and the participation rate of residents reached 24.56%. In terms of participation in China's ski resorts, in 2020, participation in outdoor ski resorts plummeted to 10.19 million in 2020 due to the impact of the epidemic, but in the 2020/2021 snow season, participation in outdoor ski resorts quickly rebounded to 17.55 million.From 2018-2021, participation in indoor ski resorts increased year by year, with participation in indoor ski resorts in the 2020/2021 snow season reaching 3.21 million. attendance reaches 3.21 million. On balance, excluding 2020, which was affected by the epidemic, the overall trend of participation in all ski resorts in China showed an increase, with participation in all ski resorts reaching 20.76 million in the 2020/2021 snow season. Against the backdrop of the epidemic, indoor skiing in the form of indoor skiing in the country's full outbreak of the 2021/2022 snow season, the domestic ski resorts in the number of ski trips from the previous year's 20.76 million year-on-year growth of 3.76% to 21.54 million.

Market size of more than 720 billion yuan in 2021

The 2022 Beijing Winter Olympics is like a shot of "cardiac stimulant" to boost the development of the domestic snow and ice industry. Whether it is sports ice rinks, or commercial leisure ice rinks, there are different degrees of increase, at the same time, the future with the increase in the supply of the ice and snow industry, as well as the popularization of the ice and snow culture, the demand market for the ice and snow industry can be developed. Although a large number of ski resorts and ice and snow resorts were suspended under the influence of the new crown epidemic at the end of 2019, leading to a decline in the industry scale in the 2019/20 snow season, but the industry rebounded strongly at the beginning of the 2020/21 snow season, the industry scale reached 600 billion yuan in 2020, and in 2021 China's ice and snow industry market size or reached 727.3 billion yuan.

More research and analysis of this industry is detailed in the Prospect Industry Research Institute's "China Ice and Snow Industry Business Model Innovation and Investment Opportunity Research and Analysis Report"

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