What should traditional enterprises pay attention to when building websites for Internet marketing?

Many enterprises or individuals will encounter various problems during the climax of their websites, which are actually caused by their lack of preparation before. This is a big difference between a successful company and a failed company. Making a website is not finished, but finished or owned. It depends on whether you attach importance to the website or not.

I. Domain name selection

The preferred domain name is. com/。 Net/.cn.com and. Net in English. Cn is in China. For future website search optimization/inclusion, the preferred domain name is. Com or/. Net, which is more conducive to future search and optimization. For example: for example, the same website content, the same website layout, everything is exactly the same, only the domain name suffix is different. A choice. Comb selection. Cn, and international domain will be given priority when search engines collect web pages in the future.

. com

Second, the space choice

The virtual hosting space of domestic websites is divided into "domestic space" and "overseas space". The former is a domestic server and the latter is a non-mainland server. Comparison between website optimization and website collection: for future optimization and website collection, the comparison between the security and stability of domestic servers is preferred: the security of domestic servers is higher than the access speed of overseas servers: although they are all cloud nodes now, the speed of domestic servers is faster than that of overseas servers. After all, most of our customers are domestic customers.

Three. Website archiving

According to the domestic policy, all mainland spaces in China should be filed in the real-name registration system, which can be filed by individuals or companies, and individuals can also file in the real-name registration system. Non-domestic space can be filed without the real-name registration system of the website, and the website will be launched immediately. Disadvantages are the speed and safety mentioned above. Many merchants who do websites call on users to use overseas space such as Hong Kong, but they are too lazy to serve customers. Here I make a special statement: Since it is a regular website and a regular company, why not choose real-name registration system for filing? Is there any illegal information on your website? If an enterprise chooses an overseas server to avoid filing, and it will be spot-checked by the Industrial and Commercial Bureau and the Ministry of Public Security in the future, it will take the initiative to ask you to file your website in the real-name registration system, otherwise it will directly block the website and cannot be opened. Finally, you should file your website in the real-name registration system. Filing cycle: The filing schedule varies from province to province. Take Beijing as an example. The local audit of Beijing Ministry of Industry and Information Technology takes 20 working days, while other provinces such as Guangdong and Zhejiang have a faster filing speed, which can be filed in 7 working days. In particular, Xinjiang is unable to register real-name registration system at present, which is influenced by the Party's policies.

Fourth, the website layout

Whether the layout of a website is reasonable or not can directly affect the future collection and optimization of the website. Many enterprises choose the template finished website, which is really convenient and cheap. If you choose a template website, it is recommended to create more articles, otherwise it will affect the overall search engine inclusion problem. Articles with rich content and strong originality are easier to search and will not be excluded because of templates. No matter how the websites without content are optimized, most of them will not please the search engines for better inclusion. Perfecting more content is the key. After all, search engines focus on original content. V. Promotion If you want to do website promotion in the future, you can't do without Baidu and 360 bidding to open an account. At this time, you must consider making a mobile website before making a website. Any search engine that bids to open an account must have a mobile website, otherwise you can't promote it. Enterprises should pay attention to this. Special note: competitive account opening is only for enterprises and companies, and individuals cannot open accounts. Moreover, competitive account opening must have the record number of the real-name registration system, otherwise it will not be opened.