B2B2C promotes a new chapter in development.

Looking at the development environment of 20 12 jewelry industry, China is facing the dual pressures of weak international market economy and slow sales growth in domestic jewelry market. The dollar continues to depreciate, and domestic inflation cannot be eliminated in the short term. While facing the challenges of survival and development, Zunhuiyi saw the bright future of the jewelry industry.

Drilling Yi Hui leads the jewelry e-commerce industry with a brand-new B2B2C e-commerce model, integrates upstream and downstream supply resources, and its service advantages run through online and offline, bringing more opportunities to traditional industries in an innovative way. The operation of jewelry enterprises is no longer limited to the traditional business model, but uses the e-commerce model to break the trade restrictions of time, space and region, and solve the problems of high cost, overstocked inventory and ineffective capital turnover.

It is the mission and goal of Zuihuiyi to help the development and upgrading of the domestic jewelry industry with new e-commerce and innovate the traditional trading model.

20 12 China jewelry yearbook

1. Advantages of third-party independent e-commerce platform

Zuanhuiyi is a leading e-commerce platform for buying and selling diamonds, jewelry and colored gems in China. As an extension of the service platform of China Panyu Diamond Exchange Center, a high-end jewelry manufacturing cluster, the Diamond Exchange has opened up a unique B2B2C online trade channel for traders, manufacturers and retailers of diamonds, jewelry and colored gems in China and even the whole world.

1. 1 actively integrate upstream quality resources.

At present, the total value of online inventory of Zuihui 1 exceeds 20 billion yuan, and the number of products released in history has reached more than 65.438+0.0000. It has become an influential jewelry e-commerce platform in China and enjoys a certain popularity in the international jewelry industry. There are more than 500 online active members, mainly distributed in the Pearl River Delta and East China, as well as the world diamond supply and trade centers such as the United States, India and Belgium.

Drilling Yi Hui has been actively integrating international upstream resources, and has successfully attracted nearly 65,438+00% DTC franchisees to settle in the platform in only half a year, including Indian KGK Group, Karpimex Ltd, Botswana Dalumi Botswana, Namibia Ankit Gems Namibia PtyLtd, Britain Diarough NV and Laxmi DiamondPvt. Ltd and other world-class DTC franchisees.

Obtaining high-quality and low-price diamond supply resources is the basis for jewelry enterprises to reduce trade costs. Zunhuiyi, as an online hub connecting the diamond and jewelry industries at home and abroad, provides opportunities for domestic enterprises to meet the international standards, so that they can face overseas diamond dealers with first-hand diamond purchasing rights and get in touch with high-quality overseas upstream supply resources.

1.2 Conclude cooperative relations with leading institutions at home and abroad.

Zunhuiyi is based on the China market, facing global transactions, and actively establishes strategic partnerships with industry representatives, including Verichannel, the world's top professional diamond search engine, AGS Laboratory, the leading diamond grading agency, Panyu Jewelry Manufacturers Association and so on. The achievement of a harmonious and stable partnership is a big step towards China's leading jewelry e-commerce platform, and also brings high international recognition to the diamond exchange.

Through the cooperation with veir channel(veri channel top professional diamond search engine (the current CEO of Veri Channel is Jacques Voorhees, the founder of the global B2B diamond trading platform), the database of the diamond trading platform is directly connected with one of the largest rough diamond databases in the world. The inventory data of loose diamonds on the platform reached more than 6.5438+0.5 million, covering the most important diamond supply centers in the world, such as Antwerp, Tel Aviv and Mumbai, which reflected the average international diamond price to some extent.

As we all know, AGS(Ameircan Gem Society) laboratory provides authoritative and accurate diamond grading reports for diamond manufacturing and jewelry retail. It is one of the top laboratories in the diamond and jewelry industry at present and enjoys a high reputation in the international diamond industry. More than 1200 jewelry retailers from the United States and Canada are members of AGS. Yi Hui Drilling Co., Ltd. cooperates with AGS Laboratory to help domestic diamond and jewelry industries understand international diamond identification and grading standards and international market information, thus further activating online search and trading of e-commerce platform.

In addition, Zunhuiyi maintains close cooperation with the National Jewelry and Jade Quality Supervision and Inspection Center (NGTC). Panyu Workstation, one of the only four NGTC testing centers in China, is located in Shawan Jewelry Industrial Park, and Zuanhui Jewelry Plaza is the only jewelry mall where NGTC has settled. Through the quality supervision and inspection of NGTC, enterprises can obtain efficient and stable appraisal guarantee in the process of diamond and jewelry trading, and the jewelry market trading can be further standardized and developed healthily.

20 12 China jewelry yearbook

Zunhuiyi actively cooperates with industry chambers of commerce, such as "4A-level social organizations" Guangdong Gold and Silver Jewelry Chamber of Commerce and Panyu Jewelry Manufacturers. On the one hand, it can give full play to the advantages of industry resources and interact closely with members of the chamber of commerce; On the other hand, market development trends and cutting-edge information will permeate all aspects of the industry, disseminate the latest products and market information, bring online resources to domestic jewelry industry clusters and create more business opportunities.

1.3 online and offline one-stop all-round service

In addition to providing more business opportunities for domestic and foreign enterprises online, the advantage of the drill exchange also lies in the combination of offline facilities built by the drill exchange center in Shawan Jewelry Industrial Park. These supporting services include bonded warehouses, business office leasing, import and export customs, international logistics, finance and international trade agency services, which run through the whole diamond and jewelry trading circle and help enterprises improve the efficiency of the whole supply chain from procurement to sales.

20 12 China jewelry yearbook

Since 20 1 1, Zunhuiyi has provided appropriate solutions in time according to the import and export development needs of major jewelry enterprises, connecting China with overseas markets closely and smoothly, and promoting the development of trade.

1.4 Establish a bilingual mechanism

Whether foreign enterprises come to China to do business or domestic enterprises go international, language communication is the first obstacle before their business development. In order to balance the trade needs of both parties and find a better meeting point, the online platform of Zuihuiyi adopts bilingual settings, allowing users to freely choose webpages in different languages and easily obtain product information and industry information of the platform. The bilingual mechanism of the website and the offline team of international trade agents provide high-quality business consulting and translation services for Chinese and foreign trade and create more business opportunities for enterprises.

1.5 Establish a reliable trust mechanism.

Diamonds and jewelry belong to high-end consumer goods, and online transactions involve product quality appraisal, transportation and logistics, payment and other links, which are much more rigorous than general consumer goods transactions. As a third-party independent trading platform, Zunhuiyi has established a sound B2B trust mechanism and made great efforts to promote the development of diamond and jewelry e-commerce. This trust mechanism includes member authentication, product certificate inquiry, product quality inspection, professional international logistics and financial service provision. Zuihuiyi establishes a solid trust mechanism, and promises to create a real, mutual trust, safe and reliable professional trading platform for mass members, so as to improve the efficiency of business cooperation between global suppliers and China buyers and enhance mutual trust.

2. Innovative B2B2C e-commerce model, Rio Tinto sales market

Zunhuiyi, as a third-party independent platform of diamond and jewelry industry, adopts innovative B2B2C e-commerce model, plays the role of middleman, leads jewelry e-commerce with professional and fair service attitude, integrates the advantages of new platform model and offline service, and assists jewelry enterprises to explore the sales market.

Intelligent Distribution Application Tool —— Think Tank

The online B2B service of Zuihuiyi platform mainly has three functions: product search engine, inventory management and business circle communication, and has established a real-time and dynamic interactive platform in the global industry. While making great efforts to build a B2B jewelry e-commerce platform, Anzu Yi Hui also built an intelligent distribution application tool-intelligent inventory of diamond traders, and built a brand-new B2B2C e-commerce model to realize one-stop wholesale, retail and direct distribution.

Diamond dealers can use the think tank to obtain the distribution authorization of upstream diamond supply resources, so that the data of more than 6,543,800 rough diamonds in the world can be automatically synchronized to the corporate website, virtual inventory can be increased, and at the same time, sales can be made to end consumers, thus realizing a new B2B2C e-commerce model.

Through the synchronous docking of product data on the company's website, firstly, it is beneficial for enterprise users to distribute products flexibly and conveniently on the Internet, reducing intermediate links and transaction costs; Second, it is beneficial for retailers and distributors to make full use of authorized online virtual inventory, build online stores, reduce inventory backlog, ensure sufficient liquidity, and finally achieve direct access to end consumers and improve corporate profits.

The research and development of think tanks integrates the upstream industry resources and creates a channel to the global diamond supply center. Think tank links closely connect diamond suppliers, dealers and consumers, greatly shortening the industrial chain and realizing the enjoyment of global resources.

3. Take off jewelry e-commerce and plan to win the future.

With the rapid development of jewelry e-commerce, Zuihuiyi has made unremitting efforts to keep improving, further strengthened its own advantages, upgraded its technical level and platform services, and assisted the vast number of diamond, jewelry and colored gems enterprises to carry out online promotion, online procurement, online sales and other commercial activities. The key planning of drilling Yi Hui in the future lies in:

First, in response to the call of the state and the Guangdong provincial government, the jewelry industry will be gradually "electrocuted" on the Internet to help enterprises reduce operating costs, expand sales performance and enhance competitiveness. As the only B2B jewelry electronic mall successfully selected in this "Guanghuo Online", Zuihuiyi will adhere to the goal of "promoting consumption, expanding domestic demand, adjusting structure and stabilizing growth", and actively promote jewelry enterprises to "get an electric shock" on the Internet in the future development, promote the docking of production and sales of jewelry enterprises and expand online transactions.

Second, join hands with chambers of commerce at home and abroad to build an electronic mall with exclusive brands of diamonds, jewelry and colored gems. On 20 12 10, Anzu Yi Hui signed an agreement with the Crystal Professional Committee of Guangdong Gold, Silver and Jewelry Chamber of Commerce, which means that a professional crystal electronic mall will soon rise in South China, providing an excellent and successful business model for diamond, jewelry and segmented colored gems industries. In addition, Zuihuiyi actively establishes friendly and cooperative relations with well-known overseas institutions, builds a trade platform for exchanges and development at home and abroad, promotes enterprises to go abroad and connect with the international community, and assists foreign enterprises to explore the China market.

The third is to gather online and offline resources, provide a variety of marketing promotion programs for enterprises, establish a good image of enterprises, and expand the brand influence of enterprises. Relying on the service center's profound experience in the jewelry industry and trade in China, Diamond Exchange provides a systematic promotion plan for platform enterprises, covering both online and offline channels, and promotes the products, brands, images and culture of enterprises in a targeted manner, including various new electronic promotion methods, merchant matchmaking meetings, jewelry e-commerce president salon and other wonderful entity activities.

With the strong support and encouragement of national policies, combined with the new B2B2C e-commerce model, Zuihuiyi will integrate upstream and downstream resources according to the particularity of diamond, jewelry and colored gems trade and the specific needs of online development of enterprises, form an all-round industrial supply chain, and provide a professional and targeted promotion and business environment.

4. Conclusion

Based on the China market, Zuihuiyi aims at the specific development needs of diamond, jewelry and colored gems industries, builds a trade bridge at home and abroad, introduces high-quality foreign sources of diamonds, jewelry and colored gems, excellent international suppliers and international jewelry industry organizations, and accelerates the upgrading of China's jewelry industry. On the one hand, the diamond exchange provides sufficient guarantee for the supply of domestic raw materials, brings higher international popularity to domestic enterprises and helps domestic jewelry brands to go global; On the other hand, it is convenient to promote overseas enterprises to enter China, tap the market potential of diamonds and jewelry, and create new market demand.

The goal of Zuihuiyi platform is to build a healthy ecosystem of China's jewelry industry chain, fully promote the complementary advantages of China's jewelry industry resources, gradually launch Zuihuiyi B2B2C jewelry e-commerce brand, and finally spread the influence of professional diamond jewelry e-commerce brand to all parts of the country, promote the majority of enterprises to get an electric shock on the Internet, and use e-commerce to innovate traditional development and trading models.

20 12 China jewelry yearbook