E-commerce thesis

The e-commerce market is now the fastest growing and most promising field, the rapid development and application of e-commerce, promoting the development of social productivity, is one of the most promising areas of global economic growth. Here is my e-commerce Thesis for your reference.

Analysis of Rural E-commerce Construction

Rural e-commerce has unlimited space for expansion and huge potential, and has become an important link in the development of the rural economy, the party committees and governments at all levels have introduced relevant policies and measures to promote rural e-commerce construction. Under the background of policy guidance, financial support and broad prospects, major e-commerce giants have also accelerated the layout of the rural market, rural e-commerce construction of the battle has quietly emerged. How to play the role of rural e-commerce, so that it can better serve the? Three rural areas? It is worthwhile to conduct in-depth research and actively explore.

First, the current need to solve the four problems

1. Talent shortage? The problem.

Vigorously implement the rural e-commerce project, the most critical is to create a number of rural e-commerce technology leader, focus on solving the rural e-commerce technology? The first is to create a new generation of e-commerce technology. The problem is not strong. The government should increase the development of rural e-commerce practical talent team construction and training, through the local agricultural economics, business and other government departments to carry out e-commerce knowledge professional training, the establishment of practical talent team, to provide intellectual protection.

2. Channels Not wide? The problem.

The spirit should be? The construction of rural e-commerce should be carried out according to the principle of the local conditions, should be built in accordance with the best, according to the village policy. The principle of rural e-commerce construction. Focusing on tapping the local rural areas own advantages, explore the development of rural resources to promote the development of the provision of farmhouse, rural tourism, agricultural and sideline product services to promote the development of the model, to broaden the business channels.

3. The first time I saw this, it was a very good idea to go back to the old days of the old days. The problem.

The need for all levels of party committees and governments to have a clear top-level design of e-commerce construction, policy guidance and support policies to mobilize farmers to participate in the enthusiasm, the need to increase local financial support, arrange funding as a risk compensation fund to help rural e-commerce in the stable income, small-scale farmers' families or projects, to strengthen the role of incubation.

4. Address? The problem is that the company's products are not well regulated, and that the company's products are not well recognized. The problem.

It is important to constrain the behavior of rural e-commerce in accordance with the requirements of the integrity of the business. The local government in addition to the introduction of rural e-commerce business management regulations, but also need to fully utilize the Internet technology of big data, cloud computing, the establishment of a unified service platform, specializing in the establishment of? Complaint Reporting module, informative records of rural e-commerce business or breach of trust, through the establishment of networking early warning system, the e-commerce operation of the network real-time supervision, and to take credit risk classification management, management of business capacity and incentives and constraints mechanism and other measures to overcome the problem of inadequate supervision.

Second, the basic idea of the requirements

1. To carry out rural e-commerce? Gridded? Construction management.

Establish? District (county), township (town), village (community)? Rural e-commerce development? Three-level management grid. District (county) for? The first level of the grid is the district (county), which will be managed by the district (county). The district (county) agricultural economics, commerce and other departments in charge, at the strategic level to promote the construction and development of local rural e-commerce; townships (towns) for the? Secondary Grid , according to the jurisdiction of the rural economy, industrial characteristics, development mode, development scale and other factors, to promote rural e-commerce distribution at the implementation level; village (community) for the? Tertiary grid? , at the operational level to organize and grasp the village e-commerce specific business work. The formation of each division, each responsible for a good working situation, and enhance the overall synergy to promote rapid development.

2. Promote rural e-commerce? Industrialization?

For rural e-commerce? The government can plan for a relatively concentrated area of rural e-commerce, and can also plan for the development of a new business model. The company's business is a very important part of the company's business.

3. The company's website is a great source of information about the company's business. The first is to make sure that you have a good understanding of how to use the Internet and how to use it.

By building a nest to attract phoenix development strategy, take? The company's business is a very important part of the company's success, and it is a very important part of the company's success. The project is driven by the business program, which is the first of its kind in the world. The development of rural e-commerce; carry out district (county), township (town), village? Three-level linkage? The leading cadres at all levels go deep into the front line, deep into the countryside, to carry out? Business project construction? Thematic research, to determine the local rural e-commerce business development projects, drawing on the development of rural e-commerce in advanced areas experience at the same time, to take the villagers into the village enterprise joint construction and other effective means of realizing the development of rural e-commerce driven effect.

Third, the path requirements

1. Rural e-commerce planning driven.

Party governments at all levels should attach great importance to the construction and development of rural e-commerce basic planning, and strengthen the construction of rural infrastructure. To develop and introduce the development and growth of rural e-commerce implementation of the views, and as the implementation of the construction of rural well-off society to grasp the main work, clearly put forward the jurisdiction of the rural e-commerce development goals. From the rural e-commerce business project support, talent support, financial support and other aspects of the introduction of a series of support policies. In adhering to the village appropriate and orderly development of the first stage, bold and innovative rural e-commerce development path, to create a number of rural e-commerce demonstration village and star village, the formation of a strong village with a weak village, *** with the development and growth of a good situation.

2. Rural e-commerce pressure to promote.

All levels of grassroots party committees and governments should develop and grow rural e-commerce as ? A handful of people? Project, and as party organizations at all levels to grasp the grass-roots party building projects, into the party building review assessment of the important content, the county and village three levels to sign the e-commerce development of the certificate of responsibility, decomposition of the objectives and tasks, to the countryside of the secretary of the party organizations to express responsibility for the pressure to enhance the service capacity and sense of responsibility. At the same time, the economic treatment of rural cadres and the development of rural e-commerce linked to the establishment of incentives to match performance pay.

3. The typical promotion of rural e-commerce.

To focus on the selection of different bases, different modes, different types of villages, summarize and refine the development experience, and promote the formation of a number of e-commerce demonstration villages and star projects, point to point, demonstration and promotion. Through the organization of grass-roots party building activities such as observation and practice, to expand the demonstration effect, the main leaders of the party committees and governments at all levels to personally lead the team, the organization of the village party secretary on-site observation and learning advanced.

Fourth, the model requirements

1. Dig deeper into the characteristics of the advantages, the establishment of the characteristics of the resource development of e-commerce model.

Encourage farmers or absorb other funds to participate in the cooperation of the town and village areas of the characteristics of the resources or characteristics of the reasonable development of the product, or the existing industrial resource advantages, relying on enterprise development, to carry out? The company's business is to develop and market its products and services through the e-commerce platform. , and through the rural e-commerce platform for external marketing, so that the advantages of rural resources into rural economic development advantages. For example, the establishment of organic tea industry bases, organic aquaculture bases, green ecological planting bases, environmental protection processing industry bases and other advantages, through? Dragonhead + farmers + base? The e-commerce production, supply and marketing of a one-stop sales model system to create a quality brand of rural specialty resources, radiation driven rural economic development and farmers to increase income.

2. Capital aggregation operation, the establishment of capital relative combination of e-commerce mode.

Encourage village-level organizations or farmers in the form of joint-stock cooperation, transfer of rights of use, etc., the use of village and town advantages in the production and processing of agricultural products, the gathering of foreign capital, the establishment of localized e-commerce enterprises, resources into commodities, the stock into incremental, to achieve the best use of things, waste into treasure, both revitalization of rural resources, but also to promote the employment of farmers, to ensure that the collective economy of the accumulation and growth.

3. To contracted land to generate wealth, the establishment of land management right to transfer operational e-commerce model.

Carrying out intensive management of farmers' contracted land to maximize the value of land use. Through the farmers scattered contracted land through the transfer of the way to concentrate, unified external rent, to attract the strength of the large-scale e-commerce enterprises to invest in the industry, as its agricultural and sideline products planting boutique base, this borrowing development, farmers can obtain the transfer and labor double income, but also to grow the village collective economy.

4. Organized related industries, the establishment of entity economy driven e-commerce model.

Encourage and support farmers or village-level organizations to develop local characteristics of industrial projects, the village collectives to directly develop or lead the formation of the way, the establishment of farmers' professional cooperatives and other production and management enterprises or cooperative economic organizations, the development of agricultural industrialization projects, the development of entity economy driven e-commerce.

5. Relying on policy measures, the establishment of the development of e-commerce mode.

District and county party governments should introduce policies related to the development of rural e-commerce, specify specific policy measures, strengthen the implementation of government departments' responsibilities, and vigorously implement rural e-commerce? The company's business is a major player in the market, and the company's business is a major player in the market. The company's business is also a major player in the market, and the company's business is a major player in the market for the first time. The government should also vigorously implement the rural e-commerce project, the twinning help project, and the rural e-commerce project. Entrepreneurship to bring wealth project? The project of "Poverty Alleviation through Entrepreneurship Precision Poverty Alleviation Project etc. If there are conditions, counties can set up rural e-commerce funds. Leading Goose Project Fund? The rural e-commerce construction, entrepreneurship to bring wealth to the effectiveness of rural e-commerce enterprises to be rewarded. Village organizations and farmers to promote the development of the agricultural economy at the same time, wide open agricultural and sideline product business sales channels, play online and offline two different sales models.

V. Strategy requirements

1. Pilot first, demonstration breakthroughs, a good start, lead the way.

In order to prevent the construction of rural e-commerce to appear comprehensively spread out, the effectiveness of the situation, the party committees and governments at all levels should adhere to the grasp of ? Policies in the first, pilot main line, create demonstrations, step by step to promote? The principle of the establishment of the pilot selection, to consider the elements of balanced development of the rural economy, not only choose to have the development of the foundation? Potential village? but also choose to have the resources to develop? Shell village? In addition, e-commerce construction should do? Fatten up on the fat? and? The icing on the cake? The superimposed effect. Through the pilot to promote, demonstration breakthrough, and actively explore the construction and operation of rural e-commerce new model.

2. Complementary advantages, cooperation **** win, take a good step, go steady.

To fully research, carefully analyze and grasp the resource advantages on the basis of ? Complementary resource advantages, cooperation channels **** business, investment funds **** bear the regulatory body unchanged? Under the premise of actively forming an e-commerce economic entity in accordance with the law. At the initial stage of construction, you can choose to have an advantage in resources, development prospects and economic benefits of the project and farming and planting technology, capital based on a good wealth leader into shares, the development of rural e-commerce in accordance with local conditions of rural tourism and characteristics of farming and planting; in accordance with? Equity equality, benefit *** enjoy, risk *** share, accumulation *** have? The principle of "equal shareholding", "risk sharing" and "accumulation" is adopted. The principle of equity ***share, risk ***share, accumulation ***have? The company has been working on this project for a long time. Build a nest to raise a phoenix? and other ways to promote the establishment of e-commerce enterprises, to achieve diversified cooperation *** win, boost the development of rural e-commerce.

3. Scientific management, long-term incentives, strong supervision, heavy long-term.

To rural e-commerce construction as an important initiative to grasp the rural economic development, into the government departments or township cadres annual performance appraisal, focusing on the daily supervision of e-commerce enterprises at the same time, to strengthen the leading cadres of rural e-commerce business services; seriously implement the inspection and assessment mechanism, and strictly honor the rewards and penalties, and the establishment of rural e-commerce construction and development of long-term incentive mechanism at the same time. Strengthen the regular irregular rural e-commerce enterprises in the production and operation, financial management and other conditions for guidance and services, found that the production and operation of the difficulties and funds appear security risks timely intervention to help solve, effective prevention and control of related risks, to ensure that rural e-commerce steady development.

E-commerce thesis two

Tourism e-commerce under the Lijiang tourism enterprise development thinking

Abstract: China's economy has entered a new normal, Lijiang City, the economic development of Lijiang City, but also faced with the problem of the new normal. The pace of economic development has slowed down, the power of economic development has given way more to private investment and no longer rely on government policy stimulus, the optimization of the structure of economic development, and bid farewell to the currency-driven economic development model, which is the challenge of Lijiang City's economic development in the new normal. Tourism e-commerce is the inevitable trend of the future development of tourism enterprises, Lijiang tourism enterprises are bound to face how to e-commerce the problem of the times, in China's tourism e-commerce development of the many problems faced by the development of tourism e-commerce can be achieved through the following strategies for the development of Lijiang tourism e-commerce.

Keywords: tourism e-commerce; economic new normal; tourism professional website; e-commerce personalized service

China's economy has entered a new normal, Lijiang city's economic development, but also faced with the problem of the new normal. The pace of economic development has slowed down, the power of economic development has given way more to private investment rather than relying on government policy stimulus, the optimization of the structure of economic development, and the farewell to the currency-driven mode of economic development, which is the challenge faced by Lijiang City's economic development in the new normal.

1 Lijiang economic new normal status quo

Lijiang City, the starting point of the level of economic development is relatively low, in 1995, Lijiang City, the gross national product of only 1.839 billion yuan, far behind other cities in the country, in Yunnan Province rankings are also relatively backward. From 2001, Lijiang's economy began to develop rapidly, especially from 2003 to 2013, the 11 years, is the golden 11 years of Lijiang's economic development, each year's development rate exceeded the double-digit, so that Lijiang's economy is rapidly rising. 2008 global financial crisis, did not directly affect Lijiang's economic development, 2008 to 2013 Lijiang's economic development is still very much in the In 2014, Lijiang's economic development encountered particular difficulties, the annual economic development rate fell to 4.6%, Lijiang's economic development encountered a new normal, the original golden 11 years of development momentum was stifled, Lijiang's economic development encountered a new normal period of hardship.

2 economic new normal Lijiang tourism has become the biggest driving force in the development of Lijiang's economy

In these years, the service industry has been growing rapidly, and in 2013, the number of people employed in China's service industry as a proportion of the number of people employed in the whole of society has increased by 2.4%, which has never been the case in history. While the primary industry declined by 2.2% and the secondary industry by 0.2%. If this trend is maintained, the proportion of employees in the tertiary industry will reach 50% in another 5 to 10 years. Tourism should become a new growth point in the service industry with much room for growth. Driving employment through the growth of tourism will play an important role in our economic growth. Tourism is an important tool for economic development under the new normal, and the potential for developing tourism is huge. Our landscape and culture can be important resources to attract tourists. According to the experience of developed countries, tourism consumption expenditure should account for about 1/4 of the overall consumption expenditure, according to this standard, China's tourism development potential is huge. Especially in Lijiang, as the pillar industry of Lijiang, since 2001, Lijiang tourism industry has been developing rapidly, with an average development rate of more than 20%, and since 2011, it has maintained a growth rate of more than 30%, which has ensured the economic pillar of Lijiang. Even in 2014, when Lijiang's economy was in trouble, the tourism industry maintained rapid development. in 2014, the number of domestic and foreign tourists received by the tourism industry reached 26,638,100, an increase of 28.09% over the previous year, and total tourism revenue of 37,879 million yuan was realized, an increase of 35.94% over the previous year. Among them: received 25,561,200 domestic tourists, an increase of 29.10%; realize domestic tourism revenue of 35.384 billion yuan, an increase of 37.94%. Receive overseas tourists 1.077 million, an increase of 8.05%; realize tourism foreign exchange income of 406 million U.S. dollars, an increase of 13.45%. From the above data, we can see that to develop Lijiang's economy in the new economic normal, first of all, we should maintain the momentum of Lijiang's tourism industry and prioritize the promotion of the development of Lijiang's tourism industry. To new planning Lijiang tourism overall layout, optimize the construction of tourism infrastructure, promote the whole area scenic area to build, drive the tourism industry from the ticket economy to the comprehensive industry transformation.

3 through the tourism e-commerce development of the future Lijiang tourism enterprise strategy

Tourism e-commerce is the future development of tourism enterprises is an inevitable trend, Lijiang tourism enterprises are bound to face how e-commerce the problem of the times, in the development of tourism e-commerce in our country is faced with a number of problems, you can through the following strategy to develop Lijiang tourism e-commerce.

3.1 Optimize the macro environment of tourism e-commerce with the support of the government

The government and tourism enterprises should mobilize all forces to form a macro environment suitable for the development of tourism e-commerce, and provide support for the development of tourism e-commerce in terms of hardware and software, and in particular, to strengthen the specification of the tourism business of the enterprise website and business website and guidance. Construct the basic framework of tourism e-commerce project, improve the overall level of tourism informatization, and realize the online settlement and transaction electronization as early as possible.

3.2 Accelerate the training of composite talents applicable to Lijiang tourism e-commerce

As tourism e-commerce is the integration of tourism and e-commerce, so with e-commerce and tourism knowledge of composite talents, in order to e-commerce technical means, application functions and modes of close contact. Tourism sector and tourism colleges and universities should comply with the requirements of the times, efforts to train three levels of tourism e-commerce talent, good at meeting the business needs of e-commerce applications to meet the needs of business-type talent; proficient in e-commerce technology, but also have sufficient knowledge of the tourism industry, the most effective means of e-commerce technology to be implemented and to meet the technical talent; understanding of the overall situation, with a forward-thinking, familiar with tourism industry E-commerce theory and application, to be able to strategically analyze and grasp its development characteristics and trends of strategic talents.

3.3 Establishment and maintenance of authoritative and timely Lijiang tourism professional website

Tourism enterprises should be highly integrated with the Internet, the use of network means and information technology to establish specialized websites. First of all, large-scale tourism enterprises with capital and technical strength can be reorganized through capital operation to create an enterprise group with integrated operation of tourism enterprises and tourism websites. Secondly, those small tourism enterprises that do not have the strength to build specialized websites can make use of the high visibility and resource advantages of branded websites to carry out networked operations. As the investment and maintenance costs of tourism e-commerce are very large, it is difficult to build and maintain by the strength of enterprises alone. The government website is still the main carrier of China's tourism e-commerce in a long period of time, and the construction of the government website must be further strengthened.

3.4 Developing Lijiang tourism e-commerce personalized service

The service-based tourism e-commerce is facing the demand tends to be diversified, segmented and personalized tourism consumer groups. The ability to develop a variety of services to meet the needs of the survival and development of tourism e-commerce is crucial. The service object is located in the independent tourism crowd with strong personality, which requires tourism e-commerce to be in line with tourism resources and carry out personalized services. Through customer relationship management to search and obtain personalized customer information and valuable market information, and accordingly design a unique tourism products and services. Or let travelers design their own travel routes and travel itineraries, tourism enterprises according to customer demand to provide tailor-made order service, this network navigation and inter-network services combined mode highlights the tourism product personalization, information and the breath of the times.

References

[1]Zhong Li Na,Wu Bihu,Shao Jun. Maturity Assessment of Portal Websites of China's 5A-level Tourism Zones[J]. Journal of Tourism.2011(12)

[2]Liang Fangfang,Jiang Jinbo. Research on E-commerce Maturity Measurement Indicator System of Tourism Enterprises[J]. Jiangsu business theory.2011(09)

[3]Li Yun. Discussion on cloud tourism[J]. Modernization of shopping malls.2012(04)

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