Trendy toys "trendy" where? What are the prospects?

First: trendy toys

The internationalization of this industry has both economic and cultural significance, its high value-added product attributes help China's industrial upgrading, promote the production capacity of high-end consumer goods, optimize the industrial production system; its art attributes also reflects the current level of China's development of cultural soft power and characteristics, and at the same time, reflects the aesthetic level of the consumer. However, the current trend of toys in the industry's own economic capacity is not enough to carry out large-scale publicity and international publicity, so the government and the relevant publicity departments should be selected at the level of the spirit of the Chinese times, Chinese cultural connotation and even represent the development of China's first-class art products to participate in international exhibitions, through the official assistance and publicity to promote the internationalization of China's trend of toys in the industry.

Second: the flow of toys industry prospects

1. Strengthen the management of the exhibition of tidal toys, the introduction of relevant measures to limit the purchase?

Trendy toy exhibitions and activities are organized by private individuals or private enterprises, there are certain loopholes in the management, resulting in a large number of purely for the purpose of obtaining economic benefits? The show was organized by a private company or private enterprise. By buying through the exhibition managers, or even the exhibition party temporary hired managers to queue up to buy, hoarding. Players often can't buy high-quality products after waiting in line for half a day, but on the day when the exhibition opens for sale, a large number of high-priced spot sales will appear on all major online platforms. In this regard, the relevant organizers should strengthen the construction of the exhibition order regulations and the supervision of the exhibition grassroots managers, and can refer to the sales management model in other fields, set up a limit on purchases based on the ticket number and the reporting of irregularities such as failure to queue up to buy, and other measures to regulate the order of the exhibition.

2. Promote the construction of major online platforms for trendy toys?

Because of the small sales of trendy toys, the network search system has not been formed and other reasons, there is a lot of information asymmetry in the market, that is, asymmetric price information, product purchasing method is not clear, the price gap between the different platforms is large, making the promotion of the product and the consumer's purchasing efficiency is relatively low, so the launch of a few recognized by the public, with a comprehensive, systematic and timely search platform for trendy play The launch of several publicly recognized, comprehensive, systematic, and timely search platforms for trendy games is imminent and of great significance, and can greatly increase social consumption and consumption of multiple small amounts of consumption.

3. Strengthen product promotion for third, fourth and fifth-tier cities?

Because of the high price and product positioning of trendy toys, it is difficult for physical stores to operate in third-, fourth- and fifth-tier cities, where incomes and consumption are relatively low. However, publicity and advertisements in third-, fourth- and fifth-tier cities are less expensive and more profitable, and therefore moderate publicity can be carried out in such areas to tap the consumption potential of the student population and other potential consumer groups, and consumers can purchase online on Taobao, Tiantian, and other online shopping platforms. Consumers can purchase goods on Taobao, Tmall and other online platforms through online shopping.