Essay on tourism culture

The Historical Authenticity of Tourism Culture

(1) Tourism culture contains real historical culture. The Chinese character for calendar (uncertainty) in the oracle bone inscriptions and gold inscriptions is a foot, indicating a person walking through the woods. The Han Dynasty's Shuowen Jiezi (说文解字), written by Xu Shen, said, "The calendar is also used to pass through and pass on." "Culture is a complex totality of knowledge, art, religion, myth, law, custom, and other social phenomena." (UK.IB.Taylor) tourism culture as a history and culture, should be "real", this real, is the objective existence of the facts. Not by pulling a few "foreign experts", "soil authority" fabricated, altered history. In this "Silk Road starting point" debate. Henan Provincial Cultural Relics Appraisal Committee, Henan University, director of the Institute of Yi Archaeology Cai Yunzhang in the ancient book "Mu Tianzi biography" to find evidence: the Western Zhou Dynasty Mu Tianzi from Luoyang, traveled to the west to meet with the Queen Mother of the West in Kunlun Mountain. This kind of "corroboration" with a legendary color can only be a legend, and the author believes that it does not constitute a real scene of history and culture. There are many ways to get the real history, especially the "Silk Road" as a meteorological, religious, trade, art and other aspects of the qualities of the "tourism product (tourism resources)", more should use modern archaeological methods for scientific determination, through the multi-faceted search for historical information, multiple arguments, in order to restore the historical and cultural realities of the Silk Road.

(2) The authenticity of tourism culture is also relative. It is impossible to restore the Silk Road absolutely. In the study, we should try to take into account as much as possible at this stage. Before Zhang Qian's mission to the Western Regions, there was also fragmentary information on silk. Mr. Cai Yunzhang believes that, as early as before Zhang Qian mission to the West, the Silk Road has been opened. During the Shang Dynasty, the Central Plains to the Western Regions, there is a "jade road", Anyang Yinxu rich and powerful tomb as well as some of the rich and powerful tomb unearthed in Luoyang, there are a lot of jade is from Xinjiang Hetian jade. In fact, during the Shangzhou period, until Zhang Qian's mission, the area west of Chang'an was a barbaric place, and the Han Dynasty was indifferent to it, and even had the intention of abandoning the "Liangzhou" area. We study the problem, with a philosophical point of view, we should distinguish between the primary and secondary, and the relationship between the main and secondary contradictions, and the main and secondary aspects of the contradiction. The study of the "Silk Road" should first determine the connotation and extension of its historical concept. Only Zhang Qian is the sovereign state on behalf of the Han government to the Western Regions, this is one; academic recognition of the study of the Silk Road and the start and end of the time and the start and end of the route has been finalized, should be in this category of in-depth study, this is the second. Silk Road land route has three, there has been an evolution in history, but there should be a recognized definition. Of course, we should not oppose the historical doubt and speculation, but any kind of subversion is to have a basis. Therefore, the authenticity of tourism culture is relative, and the best combination of tourism, history and culture should be considered. Only in this way will there be research value and significance. Some archaeological things are limited to the scope of history and should be selective about the role of tourism culture. After careful consideration, Chinese experts are now focusing on advocating the time of Zhang Qian's mission to the Western Regions as the starting point, the middle of the Qing Dynasty as the end of the time, which is basically accepted by the countries along the Central Asian countries at the "Xinjiang Conference".

(3) The historical authenticity of tourism culture is also manifested in the fact that its "authenticity" is not distorted by governments and their media. The government dominates the propaganda and media bombardment for political purposes, economic consciousness or to cater to certain views and theories, causing the historical authenticity of tourism culture to fade or become tarnished in the experience and dissemination. The media in Xi'an and Luoyang are biased and lack a "neutral" stance, perhaps to create a "selling point" for the news. This may be to create news "selling points", but it is a bit of "woe to the country and harm to the people, and mislead the children and grandchildren". Luoyang media in the "Xinjiang conference" on the "preliminary action plan" expression intentionally tampered with, this "black humor" is contrary to the professional conscience.

The subject of tourism culture from the psychological need for real history and culture, tourism culture as a kind of academic discussion, should not be civil investigation into the academic basis. Tourism object should reflect the objective history and culture, tourism culture media need to grasp and understand the true, accurate and up-to-date history and culture. We should respect the historical authenticity of tourism culture, explore the first traceability, endowed with objective and true historical significance of tourism culture, in order to develop the local, regional and national tourism culture.

The Market Commodity of Tourism Culture

(1) Tourism culture, as a kind of tourism subject, object, medium of the sum of various relationships, in the early stage of the performance of tourism resources, but more as a tourism product. Once the formation of tourism products, its market commodities followed. "Silk Road starting point" of the fight, to put it bluntly is a tourism resources, tourism products and tourism culture of the fight, Xi'an, Luoyang two cities want to stand in the culture of the "high ground", with "Silk Road starting point "This world-renowned brand of tourism and culture to support their own city culture, shaping the city's good brand image, so that the city in the overall competition to win.

(ii) Tourism culture should be commoditized in the market, but not against the true history of tourism culture. Xi'an, Luoyang dispute, not only to see the United Nations economic assistance to cities along the Silk Road, but also in the further development of tourism products, the city's cultural connotation. In today's tourism city to use the cultural brand for city management, speed up the process of international tourism city, should respect the true history of tourism culture, take the road to marketization, do not go on a rampage, build some vain city square, city signs, etc., contrary to the law of market value of goods.

(3) tourism has become the city's "business card", tourism culture is the "business card" of the "chip". Xi'an, Luoyang two cities desire their own city clear positioning, hope to build the city's tourism and culture brand, should be in accordance with the laws of tourism, history, culture, and to analyze, study the specificity of tourism and culture, to protect the city's historical and cultural features, do not, on the one hand, the demolition of the old city, on the one hand, the construction of the new city. I see Xi'an, Luoyang and two cities and two cities in the tourism culture operation of the old city has been destroyed very seriously, the rapid construction of the new city so that the tourism culture disappeared. Therefore, tourism culture is not a simple culture, should be considered in an integrated manner, from the city's color positioning, image and other aspects to finalize their own characteristics. For example, Beijing's hutong culture, Guangdong's traitor villa, Hunan's Qing Dynasty brothel ruins, Chang'an ancient music and so on tourism culture content (category) should be selective reception or inheritance.

Seven, ending

Xi'an, Luoyang two cities compete for the "Silk Road starting point" of this event, from the other hand, also reflects the two cities on the importance of tourism culture, tourism culture has become the core competitiveness of the tourist city, "to **** win! "is the best choice, but this choice, not under the banner of the Chinese nation "and for the noble", ignoring the historical authenticity of tourism culture choice. Nor is it in order to keep Luoyang to join the list of heritage, under the premise of "not affecting Xi'an", the starting point will be moved from Xi'an to Luoyang. Silk Road in the world of trade, culture, exchange is an important role, at present, trade transactions have a "boomerang" trend, highly concerned about the countries along the route. Its heritage work is a complex, huge project, any country can not declare alone, the heritage work should be forward-looking and operable.

It is reported that this government on the Silk Road bidding for the preparatory work is in full swing: Xi'an as the starting point city, in the re-establishment of China's world cultural heritage in the reserve list, the Han Chang'an City, the Tang Daming Palace, Xi'an Stele Forest, etc., will be as a bundle of projects appearing on the Silk Road; the Silk Road is 1600 kilometers in length in Gansu Province, the UNESCO inspection team on Tianshui Maiji Mountain, Wuwei Temple of Literature, the Tiantishan Grottoes, Zhangye Dafo Temple, as well as Jiayuguan Pass and Wei Jin tombs and other cultural relics, including 10 grottoes, 6 ancient buildings, 7 ancient ruins, 4 ancient tombs and other material heritage, is included in the bid to protect the program; as the Silk Road must be, Xinjiang has launched nearly two years of investigation, research, protection of the sites along the route

In addition to the Shaanxi, Gansu and Xinjiang provinces, Henan (Luoyang) is also included in the Silk Road project unit, but not in the name of the "Silk Road starting point" into the main consideration of the Silk Road remains. The author considers that may be in order to fully demonstrate the evolution of the Silk Road. We can see that Gansu in playing the "Silk Road" brand also put a lot of effort, such as the establishment of the Silk Road Association in Gansu Province, do the "Silk Road" magazine, Xinjiang, Shaanxi is no exception. The Silk Road has become a world-renowned tourism brand, such as the organization of the "Silk Road International Model Contest" and so on, the impact is very wide.

On the tourism culture and its history of the so-called authenticity and the market of the commodity problem, the author is just a general discussion, I hope to play a role in throwing a brick to attract jade, but also hope that more masters and masters to join in the study of tourism culture discipline construction, basic theories, the development of the inquiry and so on the issue of the team, and continue to innovate for the development of Chinese characteristics of the tourism culture to do their own little bit of mind.