Evolution trend of enterprise culture and its enlightenment

Evolution trend of enterprise culture and its enlightenment

With the rapid development of digital and networked information technology in the new economic era, knowledge has become a decisive factor in social development and progress. Under the impact of this new economic wave, the competitive environment, management objects, market demand, as well as their own business methods and management methods have undergone fundamental changes. The following is the evolution trend and enlightenment of corporate culture I compiled for you, hoping to help.

Abstract: On the one hand, the new economy has added new contents to enterprise culture, on the other hand, it has also given new forms to enterprise culture, showing a new evolution trend. In this context, if an enterprise wants to build an internationally competitive corporate culture, it must reorganize its cultural construction and regard corporate culture as an important part of its core competitiveness.

Keywords:: corporate culture trend enlightenment

With the rapid development of digital and networked information technology in the new economic era, knowledge has become a decisive factor in social development and progress. Under the impact of this new economic wave, the competitive environment, management objects, market demand and management methods of enterprises themselves have all undergone fundamental changes, thus making corporate culture management stand out in the practice of enterprise management. Looking at the development of successful enterprises at home and abroad, it is not difficult to see that they are all supported by excellent corporate culture. Such as American General Electric Company, Japanese Matsushita Electric Company and China Haier Group, the main reason for their enduring business performance is their excellent corporate culture. Practice shows that corporate culture has become the common discourse and foundation of communication, exchange and cooperation between enterprises. It can be seen that the new economy has added new contents to corporate culture on the one hand, and given new forms to corporate culture on the other hand, showing a new evolution trend.

First, the evolution trend of corporate culture

One of the trends: the trend of humanistic culture

The new economic era has strengthened corporate culture? Humanity? . On the one hand, people's mastery and control of knowledge and the resulting innovation make people's position and role in economic activities more prominent. Enterprises are required to have a strong sense of talents and use various means to stimulate the enthusiasm and creativity of talents. We know that high-quality continuous innovation is the characteristic and requirement of the new economy. The source of innovation comes from people's initiative and creativity, which requires enterprises to take developing people's potential, mobilizing people's enthusiasm, stimulating creativity and imagination as the center and theme of the enterprise. On the other hand, great changes have taken place in people's way of thinking and values, and people's autonomy, personality and desire to realize self-worth will be fully respected and encouraged, which urges enterprises to give priority to people's concern, release people's personality and ability and mobilize people's enthusiasm in management to an unprecedented central position. It can be seen that enterprises in the new economic era are not unilaterally tapping people's physical strength, but more importantly, tapping people's intellectual resources and exerting their creativity. The essential feature of corporate culture in this era is to advocate human-centered human nature management, cultivate progressive corporate culture, and give full play to people's main role as the leading link of corporate management. The corresponding corporate culture development strategy will also pay more attention to people-oriented thinking.

The second trend: the trend of integrating culture.

The new economic era reveals the historical trend that the development of enterprise culture will gradually merge in the conflict and grafting of national culture. The cross and penetration of multinational companies in different countries, cross-border and cross-regional strategic alliances, production and marketing cooperation, joint ventures, cross-border mergers and acquisitions and other forms of cooperation have accelerated the process of different cultural exchanges and opening up. In order to integrate into the world and implement the transnational business strategy, enterprises are faced with how to narrow cultural differences in the process of communication, how to strengthen the study and absorption of foreign high-tech, improve innovation ability, how to deal with the infiltration of western culture, absorb foreign advanced enterprise management cultural elements, and effectively resist the erosion of domestic decadent culture. These are all new corporate culture strategies that need to be solved urgently. Even enterprises in the same country are faced with major problems such as giving full play to their respective advantages, re-integrating resources and creating greater development space, which puts forward new requirements for corporate culture construction.

The third trend: brand culture trend.

Brand service is the ultimate goal of future enterprise development. Having an excellent brand means having market competitiveness, strength and profit. Because the brand image of an enterprise represents the market's recognition and acceptance of cultural factors such as enterprise products, services, values, reputation and entrepreneur image. On the one hand, consumers' consumption concept has gradually moved from price-oriented to quality-oriented consumption stage, and they have begun to attach importance to the cultural content of products and service brands. When the price and quality of products are close, those products with thoughtful service, high cultural content and good reputation become consumers' first choice brands. In the future, the focus of corporate culture will undoubtedly focus on brand building. This corporate culture construction not only emphasizes improving internal cohesion, centripetal force and attractiveness, but also pays more attention to improving external visibility, reputation and customer loyalty. On the other hand, the future corporate culture will no longer be a derivative or by-product of the enterprise system, but will be combined with production and service to realize corporate profits. In order to produce good products, we must have high-quality services to win the praise and favor of consumers and improve their loyalty to products. Faced with this kind of psychology of consumers, it will be the main orientation of corporate culture construction in the future to urge enterprises to strengthen brand awareness, professional ethics and civilized etiquette education, and continuously inject technology, culture and emotion into production and service.

The fourth trend: the trend of learning culture.

In recent years, human knowledge has been improved at a rate of about twice a year, and the old knowledge has become obsolete rapidly, and knowledge has been updated as frequently as products, which poses a serious challenge to the duration and life cycle of sustainable operation of enterprises. In this case, learning will inevitably become the source of life for enterprises to survive. Therefore, it is an inevitable choice to enhance the core competitiveness of enterprises and an important strategic goal of corporate culture management to improve their learning ability and create a learning organization. The enterprise will eventually become an organism with learning ability, and it will be an inevitable trend for the development of enterprise culture to bring individual and team learning into the management track.

The fifth trend: the trend of ecological culture.

With the rise of environmental protection movement in the new economic era, enterprises are required to coordinate with the environment and pay attention to the surrounding ecological environment. As a new management theory, ecological culture, including ecological environment, ecological ethics and ecological morality, is the sum of people's thoughts and psychology to solve the relationship between man and nature. If enterprises only pay attention to the value of people and ignore the impact on the surrounding environment in the process of corporate culture construction, they will pay a heavy price for environmental deterioration and terminal governance. Therefore, integrating ecological culture into corporate culture can not only expand the extension of corporate culture, but also help enterprises establish a good image. In addition, the future consumer groups prefer green products, and enterprises pass? Green wave? Improving the ecological content of products will also be a development trend. It can be seen that due to the long-term development habits of traditional enterprises, most enterprises blindly pursue economic benefits and attach importance to humanistic values in the process of corporate culture construction, but ignore the impact on the surrounding environment, paying a heavy price for environmental deterioration and terminal governance, and urgently need ecological culture construction.

The sixth trend: the trend of credit culture.

As an intangible asset, the integrity of an enterprise reflects its credit, strength and image, and is the basis of its survival and economic development. From the 200 1 Enron bankruptcy case, the credit crisis case of Andersen accounting firm, and the case of WorldCom's false profit in 2002, it is clear that without a highly consistent value system, expectations and behaviors centered on integrity, enterprises will eventually lose their competitiveness and be expelled from the stage. It can be seen that the biggest crisis of enterprises is the credit crisis. If there is a credit crisis, it will also affect the survival and development of enterprises. Therefore, it is an urgent task to actively advocate the honest management of enterprises and promote the construction of honest culture.

Second, some inspirations from the evolution of corporate culture

One of the revelations: construction? People-oriented? corporate culture

First, establish an effective mechanism to find, use, cultivate, motivate and retain talents, and form a cultural atmosphere and an effective model that is conducive to talents to stand out and play creatively. Second, while paying attention to employees' knowledge and technology, we should also pay attention to employees' professional ethics, thoughts and sentiments, outlook on life and values. The third is to take effective measures to establish a talent incentive mechanism. Clarify the promotion conditions of talents and create equal conditions for talents to stand out; Improve the reward and assessment system and distribution mechanism, and fully stimulate the development and utilization of talent elements and their values in corporate culture with emotion. The fourth is to improve the technological innovation and development capabilities of enterprises. Increase investment in technology development and innovation, establish a market-oriented enterprise technology innovation system and operation mechanism, and constantly develop new products that meet market demand, have cultural connotation and aesthetic charm, and improve the market competitiveness of enterprises.

Enlightenment 2: Pay attention to the cross-border, cross-regional and cross-enterprise integration and cultural integration between M&A enterprises.

The first is to refine core values.

On the basis of analyzing the advantages and disadvantages of the existing corporate cultures of both parties and their influence on the future development of the enterprise, the positive cultural elements that are most conducive to the formation of the new corporate culture are determined, and the core values that meet the characteristics of the enterprise are screened out.

The second is cross-cultural training.

Through the study of relevant knowledge, employees can increase their understanding of enterprise management and the company's current decision-making, promote the recognition of both employees to the new enterprise culture, strengthen the adaptability of each employee to different cultural environments, raise the awareness of cooperation between different cultures, maintain good and stable interpersonal relationships in the new organization, maintain the smooth flow of information within the enterprise and the efficiency of the decision-making process, and strengthen the spirit of teamwork and the cohesion of the new enterprise.

The third is to strengthen communication between the two sides.

Respect each other's religious beliefs and customs in mergers and acquisitions. Understand each other's behaviors and principles, reduce cultural prejudice against each other, eliminate racial superiority, promote equal two-way communication, and strengthen mutual understanding and assistance.

The fourth is to build a new corporate culture.

On the basis of investigation, find out the cultural differences between M&A and M&A, and look for the formation trend of new corporate culture according to the degree of understanding and recognition of culture. Remove some negative and backward cultural elements that are not conducive to the formation of new corporate culture or hinder the development of enterprises, inherit and absorb excellent elements from the corporate cultures of both sides, find the combination point of the two cultures on the basis of mutual penetration and full integration, and then create a brand-new corporate culture according to the development strategy and production and operation objectives of enterprises, employees' understanding of both cultures and ideal corporate culture integration model.

Revelation 3: Establishing a Learning Enterprise Culture

First of all, we should optimize the learning organization structure. Design a learning organization that can give full play to the intelligence of employees, encourage collective learning, knowledge innovation and knowledge sharing, promote interpersonal communication within the organization and smooth information channels between departments, ensure the adaptability of the organization to changes in the external environment and adjustment of learning tasks, and then make the organization in a favorable position in the competition.

Second, establish organizational learning and innovation mode, draw lessons from and reasonably introduce foreign successful experience, and design organizational learning mode according to its own system, industry characteristics and organizational ability.

Third, we should establish a dynamic learning incentive mechanism. In the formulation of organizational learning goals, we should pay attention to matching members' desire for success, and combine personal career to maximize employees' self-worth in personal career development, and finally realize the common development of organizations and individuals.

Revelation 4: Implementing corporate brand culture.

Modern enterprises must consciously introduce corporate image design, based on high-quality products and excellent services. We must spread the business philosophy, basic values, social responsibility, product style, staff quality and service quality to consumers and the public through the design and promotion of business philosophy, code of conduct and visual identification system, so as to shape the corporate image in an all-round way, improve the visibility of corporate brands, and form a corporate reputation, image and broad market influence with distinctive characteristics and cultural connotations.

Enlightenment 5: Enterprises should pay attention to the construction of honesty culture.

First, we should regard honesty as an important content of corporate culture construction. Take the cultivation of honesty as the core content of corporate culture construction, abandon the traditional honesty, establish modern honesty and moral resources, and put? Honesty-based? Incorporate the implementation measures to guide enterprises and employees to establish the concept of integrity.

Second, we should regard corporate integrity as a responsibility, a due obligation and a proper image of enterprises to society. The business activities of enterprises should help to improve the quality of life of all members of society, promote the purification of social atmosphere and the improvement of civilization, pay attention to the protection of natural environment and the sustainable development of society, and then realize the harmonious unity and coordinated development of enterprises and society, enterprises and nature.

Third, establish a strict and scientific management system within the enterprise. Establish a strict and scientific management system within the enterprise, and establish a supervision and risk management mechanism to ensure that the principle of good faith can be effectively implemented.

Fourth, improve legislation, strengthen the legal protection of integrity, and punish dishonesty. In legislation, the principle of good faith is clearly defined to fully protect the interests of creditors and strengthen the liability for breach of contract. In law enforcement, we should strengthen our efforts. In addition to punishing enterprises that evade debts, they should also investigate the legal responsibilities of the directly responsible personnel and senior managers of enterprises in order to effectively protect the legitimate rights and interests of creditors. Push the order? The price of dishonesty? Much higher than? The price of keeping promise? Punishment system.

In a word, as a new concept of enterprise management, corporate culture has attracted more and more attention. In order to survive and develop in the complicated market economy, enterprises must update their concepts and management methods and attach importance to the implementation of corporate culture strategy.

;