Experiential micro-marketing of marketing methods;

Experiential micro-marketing takes user experience as the core, mobile Internet as the main communication platform, cooperates with traditional online media and mass media, and establishes, transforms and strengthens customer relationships and realizes customer value through strategic, manageable and continuous online and offline O2O interactive communication. Experiential marketing redefines and designs the thinking mode of marketing from five aspects: consumers' feelings, feelings, thinking, actions and relevance. This way of thinking breaks through the traditional assumption of "rational consumer" and holds that consumers are both rational and emotional when they consume, and the experience of consumers before, during and after consumption is the key to study consumer behavior and corporate brand management. Experiential micro-marketing takes SNS, Weibo, micro-movie, WeChat, micro-vision, micro-life and micro-e-commerce as new media forms, which makes it possible for enterprises or individuals to achieve low-cost communication beyond the traditional advertising promotion forms.