Jewish Businessman: In the hands of the Businessman, everything becomes a commodity.

The rule of "making something out of nothing"

Business essentials of Jewish businessmen

Everything will become a commodity when it reaches a businessman. (Talmud)

Talmud said: "Everything will become a commodity when it reaches a businessman." Jewish businessmen firmly remember this.

1946, mccall, a Jew, and his father went to Houston, USA to do bronze ware business.

Twenty years later, my father died, leaving him to run a bronze shop alone.

Mccall always remembers what his father said: "When others say 1 plus 1 equals 2, you should think it is greater than 2." He made a bronze drum, a Swiss watch and an Olympic medal.

What really made him famous, however, was a pile of unremarkable rubbish-the US federal government rebuilt the Statue of Liberty, but due to the demolition of the old statue, a lot of waste was left. In order to get rid of these abandoned items, the federal government had to open a tender. But months passed and no one responded. Because in new york, there are strict regulations on garbage disposal. If you are careless, you will be sued by environmental protection organizations.

At that time, mccall was traveling in France. Hearing the news, he immediately terminated his vacation and flew to new york. Seeing the mountains of copper blocks, screws and wood under the Statue of Liberty, he immediately signed an agreement with the government department. After the news spread, many transportation companies in new york were snickering, and many of his colleagues also thought that waste recycling was a thankless thing, and the value of the resources that could be recycled was really limited, which was a bit silly.

While everyone was watching his jokes, mccall began to work. He called a group of workers and organized them to sort the waste: melt the waste copper and throw it into the little Statue of Liberty; Old wood is processed into the base of the goddess; Scrap copper and rotten aluminum are made into new york light.

The key chain in this field; Even the dust falling from the Statue of Liberty was packed by him and sold to flower shops.

As a result, these useless scrap iron, scraps and dust in the eyes of others are sold at a price several times or even dozens of times higher than their original value, which is actually in short supply. In less than three months, he turned this pile of waste into $3.5 million. He even sold a pound of copper to $3,500, and the price per pound of copper rose by 1000 times. At this time, he became the chairman of mccall Company.

Mccall's success lies in turning garbage in others' eyes into a cornucopia of his own wealth. Everything can be a commodity, and garbage is no exception. Using the principle of "making something out of nothing", we can start from scratch.

There is a rich man in Japan named Yosuke Nakayama. At the beginning, Yosuke Zhongshan had neither money nor technology. When he told others that he was going to do business, no one believed him, but he not only became a very successful businessman, but also managed a large amount of real estate.

Running real estate is very profitable, but it is also very risky. With a lot of capital as the backing, for the average person, I'm afraid it depends on others to make money, but Zhongshan has a clever plan to start from scratch.

After investigation, Yosuke Zhongshan found that many people in Japan want to open factories, but they can't afford to buy land, let alone build factories. On the contrary, a lot of land remains idle. If you can build a factory without buying land, it will definitely be welcomed by entrepreneurs. With this in mind, Yosuke Zhongshan took action at once. He first inquired about the situation of idle land. These lands are often remote and most of them are unsold land. He consulted with these landowners and put forward a plan to transform and use the land. Land owners are worried that there are no buyers for these lands, and now they have a development method, which is really a timely help. They are willing to sell their land one after another, and some even take out some funds as shares.

After the land problem was solved, Yosuke Zhongshan founded the Yosuke Land Development Company and organized people to sell land at home. These factory owners are worried about the lack of funds to build factories. Now they are happy to see that they can rent land without huge sums of money. There is an endless stream of factory owners signing contracts with Zhongshan.

Zhongshan's practice is to collect rent from the tenant of the factory, and after deducting the agency fee and the reimbursement of the factory, the rest of the money belongs to the land owner. The difference between the factory rent and the land rent, excluding the cost of building the factory, is the profit of Yang Jie in Zhongshan.

After the three parties reach an agreement, the business owner, land owner, Zhongshan Foreign Firm and Zhongshan Foreign Firm borrow money from the bank to build a factory building, and then repay the bank's expenses in installments.

In fact, Yosuke Zhongshan only played an intermediary role, linking landlords and factory owners. From the beginning, the idea was very attractive. Those remote lands are useful, and factory owners can reduce the time to accumulate funds. In the first year, Yosuke Zhongshan earned 2 billion yen just through formalities. With this money, there is no need to borrow money from the bank.

In this way, from building a small factory to building a large factory to building a large-scale industrial zone, Yang Jie Zhongshan's company snowballed and its operation was no longer limited to renting land. Yosuke Nakayama, who started from scratch, eventually became one of the best entrepreneurs in Japan.

A successful intermediary is a successful businessman. He can make a profit by connecting seemingly unrelated things.

Tudela was originally a Venezuelan engineer. He learned from a friend that Argentina needed to buy 20 million dollars of butane, and he also knew that Argentina had a surplus of beef.

Tudela had a brainwave. He flew to Spain, where shipyards were worried that there were no orders. He told the Spaniard, "If you buy 20 million dollars of beef from me, I will order a super tanker with a cost of 20 million dollars at your shipyard." The Spaniard accepted his suggestion happily. In this way, he sold Argentine beef to Spain

Since then, tudela has found another oil company, and in exchange for buying the other party's $20 million butane, let the oil company rent the supertanker he built in Spain. As a result, tudela made the deal at no cost.

In 1950s and 1960s, the Japanese discovered that water was more valuable than oil in some water-deficient Arab countries, so they made a big fuss about water. They found a simpler and cheaper way to export rainwater than to export desalinated seawater. Rainwater is received from the rainy sea in Japan and sent to Arab countries by ship. Japanese experts have also developed a method to clean up the oil residue on the ship, using oil tankers to carry rainwater and sail back and forth without leaving gaps. A large amount of rainwater has brought rich economic benefits to Japan.

Here's another example:

1953, sandbags used for building fortifications are largely idle and occupy warehouses. At the beginning, most companies operating sandbags rented warehouses temporarily. The truce shows that sandbags have become waste, but they have to pay rent on a daily basis to occupy the warehouse. This may make these sandbag operators very anxious.

Mr. Fujita saw this opportunity and thought it was very possible to make a big profit from it. So, I found those sandbag operators to discuss business. He pretended to help them and said that he could help them throw away sandbags for free. With such kind people, these sandbag operators are of course very happy.

"A pack of 5 yen 10 yen is negotiable."

Fujita finally bought 200,000 bags at a price of 5 yen per bag. After the arrival of the goods, Fujita took advantage of the convenience of speaking English and called on the ambassador of a certain country in Japan. This country is a colony, and there was civil strife at that time. Fujita thinks they must need weapons and sandbags.

As expected, the country's ambassador to Japan personally came forward to inspect the samples, and 200,000 sandbags were quickly sold. Sandbags are sold at the standard price of 10 yen.

Looking for business opportunities from seemingly useless waste, Japanese Fujita's success is exactly the same as that of Jewish mccall.

Before Christmas (1984), although many cities in the United States were bitterly cold, there was a long queue in front of the toy store all night. At this time, people waited patiently to adopt a "cabbage doll" more than 40 centimeters long.

How did an "adopted" doll end up in a toy store?

It turns out that "Broccoli Doll" is a unique and charming toy, which was created by Roberts, general manager of Alcon Company in the United States.

Through market research, Roberts learned that the demand for toys in Europe and America is changing from "electronics" to "education" to "warmth". He had a brainwave and designed a unique Chinese cabbage doll.

With the help of advanced computer technology, thousands of "Chinese cabbage dolls" with different hairstyles, hair colors, looks, shoes and socks, clothing and accessories have appeared, meeting people's requirements for personalized goods.

In addition, the success of Broccoli Doll has its profound social background. Divorce makes the party who can't have custody of the children lose their emotional sustenance. The children in the broccoli field just filled this emotional gap, making "she" popular not only with children, but also with adult women.

Robert seized people's psychological needs and made a big fuss. He ingeniously turned the toy seller into an "adopted doll" and "she" into a living baby in people's minds.

Every doll produced by Alcorn Company must be accompanied by birth certificate, name, fingerprints, footprints and buttocks, and stamped with the seal of "midwife". When clients adopt, they should solemnly sign the Adoption Certificate to establish the relationship between "adopted son and adoptive parents". Roberts has made a creative decision: "Support Jackie Chan"-selling products related to "cabbage dolls", including sheets, diapers, wheelbarrows, backpacks and even dolls' toys.

Since the customers who adopt the "cabbage doll" regard her as a real treasure and emotional sustenance, it is of course essential to buy doll supplies. In this way, Alcorn's sales began to increase substantially.

Nowadays, the sales area of "Broccoli Doll" has been extended to Britain, Japan and other countries and regions. Roberts is considering trial-producing "cabbage dolls" with different skin colors and characteristics, so that she can travel all over the world and maintain Alcorn's leading position in the toy market.

Alcorn Company gave full play to its imagination and invented the lovely "Broccoli Doll". When the "cabbage doll" became a cash cow, a series of related products were born. The principle of "making something out of nothing" has benefited Alcorn company greatly.