Why do financial products also need marketing?

First, take service marketing as the basic means of financial marketing. Because there is no difference between the products of financial enterprises, this makes service more important. Service marketing refers to the marketing activities that enterprises provide customers with a series of service activities based on products and with the help of personnel, equipment and facilities, which seems to make customers get material and psychological satisfaction in the shopping process. This requires employees to establish service concepts, establish service norms and ensure the consistency of service quality. Only through perfect service can all marketing functions be brought into play.

Second, carry out knowledge marketing. With the wide application of high-tech means in financial products, customers are more and more confused and don't know how to use these products. Therefore, while trying to develop new financial products and services with high knowledge content, financial enterprises must also guide customers to use them. This requires financial enterprises to adopt knowledge marketing and strengthen knowledge exchange with customers by providing knowledge services, so that customers can understand and know how to use financial products and the convenience brought by their use, so that customers can become loyal customers of their own enterprises.

Third, strengthen network marketing. The development of network technology challenges the traditional management mode of financial enterprises. Especially in banking, compared with traditional banks, online banking has obvious advantages and can provide customers with more convenient and efficient services. It breaks the boundary between time and space and provides 24-hour service, regardless of geographical location. Therefore, we must strengthen network marketing, establish our own brand and win more customers.