China's digital publishing industry is very dynamic, what is the future development trend

China's digital reading user scale reaches 470 million, and the data reading contact rate keeps increasing

According to the data released by the China Audiovisual and Digital Publishing Association's "China's Digital Reading White Paper," China's digital reading users reached 470 million in 2019, an increase of 8.8% from 2018. Meanwhile, China's digital reading exposure rate has continued to rise, reaching 79.3 percent in 2019, according to data released by the China Press and Publication Research Institute.

Digital Publishing Industry Scale Surpasses 990 Billion

With the development of the Internet and the change of people's living habits, the scale of digital publishing users continues to rise, and the market scale of the digital publishing industry continues to expand, and the digital publishing industry in China rose steadily from 2015-2019. According to the 2018-2019 China Digital Publishing Annual Report, the overall revenue scale of the domestic digital publishing industry in 2018 was 833.078 billion yuan, an increase of 17.8% over 2017, and the forward-looking estimate of China's digital publishing industry in 2019 exceeded 990 billion yuan of operating income.

Technological progress to promote the rapid growth of e-book revenue scale

User fees and hardware sales represented by e-book readers are the main source of revenue for e-books, due to the lack of technological development of e-book readers, the market is difficult to experience innovative hardware products, coupled with the stock market is close to saturation, so in 2018, hardware sales slumped in its revenue contribution to the industry and dragged down the overall growth of revenue. With technological advancement, the slowing trend of hardware sales will be eliminated, and the industry will therefore experience significant high growth. Foresight estimates that China's e-book revenue scale will be close to 8 billion yuan in 2019, with a year-on-year growth of over 40%.

Mobile publishing industry market size of more than 220 billion yuan

In the Internet era, the mobile terminal is an important channel for people to obtain information, and at the same time, also for the media industry to bring great commercial potential as well as create a new point of economic growth, the mobile publishing is also therefore rapid development, 2015-2018 mobile Publishing industry industry is rapidly expanding, in 2018 the revenue scale reached 2007.4 billion yuan, forward-looking estimates that in 2019 China's mobile publishing industry will realize 221.4 billion yuan revenue scale.

Network Animation Industry Gradually Emerges

Young users are the main consumer group of network animation, and their reading contact rate of new media is higher than that of traditional media. Changes in the market environment have provided internal motivation and external opportunities for the development of the network animation industry, and network animation has become a development trend in the animation industry.

By the end of 2019, there were about 402 animation websites in China, among which slowly watch, Extreme Comics, House of Animation, Tencent Animation, Beili Beili pop-up video network and other websites are more popular. According to China's website ranking network about the ranking of anime websites, the most popular anime website in 2019 is the speed comic, scoring 4226 points; followed by the House of Anime and Tencent Anime, scoring 4179 points and 4144 points respectively; the House of Anime cartoon network and the House of Anime are ranked fourth and fifth, respectively.

China's online animation industry expanded rapidly from 2015-2019. 2016 was the first year of online animation outbreak, with many high-quality animation contents facing the market. 2018 online animation realized a revenue of 18.08 billion yuan, and the forward-looking estimation is that in 2019 China's online animation realized a revenue of 21 billion yuan.

Rapid development of digital music

Data shows that the total revenue of China's digital music market in 2015-2019 is generally on an upward trend, and China's online music realized a revenue of 10.35 billion yuan in 2018, and forward estimation shows that China's total revenue of the online music market in 2019 reached 13.5 billion yuan. Due to the late start of the development of digital music in China, it is expected that there will still be room for growth for some time in the future, and with the continued enhancement of users' awareness of payment, it is believed that the market will have very considerable potential.

Network literature development tends to be standardized

Network literature in digital media is further standardized and refined. According to the data published in the 45th China Internet Development Statistics Report issued by CNNIC, the scale of Chinese online literature users in 2018 was 430 million, of which 410 million were cell phone netizens, and as of the end of March 2020, the scale of China's online literature users amounted to 455 million, of which the cell phone users amounted to 453 million.

Since 2016, a series of policies to combat piracy and the introduction of laws and regulations have greatly promoted the development of online literature industry and standardization of licensing, user payment habits gradually constructed and deepened; but with the maturation of the market, the user scale also tends to be saturated, in the future, the online literature pay to read revenue scale growth is slowing down, and continue to plough the content as well as multi-dimensional to create distribution channels. Become the weight of the industry's future development. According to the 2019 China Digital Reading Market Research Report released by BigData-Research, the scale of China's online literature market reached 20.48 billion yuan in 2019, a year-on-year increase of 21.0%.

For more data to come, please refer to the Analysis Report on Business Models and Investment Strategy Planning in China's Digital Publishing Industry by Prospect Industry Research Institute.