Traditional Culture Encyclopedia - Traditional festivals - How did Yuan Mei of the Qing Dynasty become a "food netizen"?

How did Yuan Mei of the Qing Dynasty become a "food netizen"?

Many people think that Netflix is a thing of today, but it is not.

NetroStar has been around since ancient times, for example, during the Wei and Jin Dynasties, when he was surrounded by people every time he went out. The idiom of "look to kill Wei?"; the same period of literary net red Zuo Si's "San Du Fu" was copied by everyone, resulting in an oversupply of paper, leaving behind the idiom of "Luoyang paper is expensive".

In contrast, the emergence of Netflix is mostly a matter of leveraging the convenience of the Internet and traffic flow. If we go back to the ancient times when transportation was basically by walking and communication was basically by yelling, the ability and skills to become famous would be many, many times higher than those of today's Netroots.

Today we are talking about the No.1 food netizen of the Qing Dynasty in China, and also the first netizen V in ancient China who relied on his fans to make a living, and even made a fortune, and that's the protagonist of the story, Yuan Mei, who is the main character of the story!

1, 26-year-old official to the level, 33-year-old resigned to do Netflix

As early as 300 years ago in the Qing Dynasty, there are many Netflix birth. Further back, China's past poets are basically the route of the netroots. From the "Luoyang paper" of the Wei and Jin dynasties to the "love provision" of Wang Lun, the netizen economy has always been a big business. However, only a few people are really good at it and have the talent. Most people still can only exchange for fame, only a very few, either active or passive, to make themselves into a netroots, and free tunneling their own will, but also live a colorful life. The passive ones are like Liu Yong (on orders to fill in the words), the active ones are like Li Bai (the son of God called not on the boat), no matter who, randomly send a circle of friends are countless praise, once found in the geographic location, must be a bunch of people to look around.

But the only one who really took the initiative to withdraw from the place of fame and fortune, and chose Netflix as his career for the rest of his life, was Yuan Mei.

Yuan Mei, born in the fifty-fifth year of the Kangxi period (1716), 301 years from today. 24 years old to obtain a bachelor's degree, became the Hanlin Academy of the concubine Ji Shi (not an official position, roughly equivalent to the emperor's office of the bureau secretary), 26 years old Qianlong interview because of the Manchurian language did not pass, relegated to the outside to do the county magistrate (the level of the department).

In the Jiangnan region to do a few years of governor, although the then Governor (equivalent to the commander-in-chief of the East China Military Region and Secretary of the Provincial Party Committee) Yin Jishan appreciation, he also achieved a certain degree of performance, but Yuan Mei still recognize the reality: their own unrestrained, and the mainstream values are completely inconsistent with the deviant, I'm afraid that it is difficult to have a great deal of work. Yuan Mei, who had once worked in the Central Office, felt that it would be better to have fun in time. So at the age of 33, when his father died, Yuan Mei took this opportunity to resign from the government to support his mother. He officially became a freelancer.

2, Yuan Mei also fear

Resignation, Yuan Mei 33 years old, he was not without fear. Only 3,600 silver in hand, can not sit on the mountain empty it - "into the mountain worried about my poor, out of the mountain worried about my body."

Yuan Mei is a spendthrift, love of fine clothes and food "asshole", do all the "costly things", like a small family scrimping is not his style.

Being a web celebrity is a way out, but how do you get ahead, especially with money?

In the Qing Dynasty, there are many talented people who want to be a netizen. It is not easy to be a netizen, and it is even more difficult to make a lot of money after being a netizen.

First, let's look at the difficulty of competition.

In the talent-rich Qing Dynasty Netflix circle, even the Qianlong Emperor has to be hard to insert a bar, writing poems and inscriptions every day to make himself officially designated as the first Netflix, the situation than the current U.S. Donald Trump is not much better.

In the cultural field, although Cao Xueqin, who is one year older than Yuan Mei, is a low-key person, he has been pursued by many Vs such as the royal relatives, and has been firmly dominating the screen for many years, and his influence has penetrated beyond the cultural circle.

In the literary world, Nalan Rongruo, who lived 61 years earlier than Yuan Mei, has been gone for many years, but is still perennial No. 1 on the list, and his hot index has been crushing his peers for years. Nalan only lived 30 years old, he was 22 years old, he got a bachelor's degree, earlier than Yuan Mei; and then only a few years to become the industry's "leader". Nalan in the year red to what extent? It was always ranked No. 1 on the Billboard charts, "Every family sings the "Drinking Water Lyrics", but how many people know about Nalan's heart?" Think about it, always ranked first in the Qing Dynasty talent list, there are talented and face also have love and righteousness and royal background and high popularity, basically can be compared to "Haizi + Huo Qigang + Zhang Guorong". Nalan also once accompanied Kangxi on a trip to the Eight Great Places, although he could not speak, but with the "ancient emperor" in the same frame, the matter itself is the highest realm of Netflix. A "life is only like the first time to see" red for more than 300 years, and still have a large number of fans.

In the face of the world, a hundred years ago, Liu Ruyi is still the hot topic of discussion in the circle. In the world of fiction, there is the grassroots VP Pu Songling. In the art world, the "Eight Monsters of Yangzhou" group led by Zheng Banqiao, who was many years older than Yuan Mei, was a hit. In the political arena, Lawrence Liu, Ji Xiaolan, and He?

It's not easy to make a name for yourself, so how can you keep yourself alive?

3, a unique way, Yuan Mei to create a food niche category

24 years old into the Central Office, Yuan Mei is obviously capable. I think his greatest ability lies in his knowledge of himself and his environment. It is very difficult to know oneself and one's enemy. But he knew he couldn't handle officialdom, and he also knew how he could make himself a netizen, all of which required crucial insight. This is something that few people have even now.

The food scene was largely empty. Because of China's precept that "a gentleman is far from a cook," people ate and drank in private, but seldom brought it to the forefront.

There was only one big V in the field of food, and that was Su Dongpo, who was 700 years away from Yuan Mei, and Su Dongpo was hard to surpass, but because it was so long ago, he needed a new idol. So Yuan Mei decided to just plumb the depths of the field.

But Yuan Mei himself did not cook. That's why Wang Zengqi, "the last scholar in China" and a "foodie," disliked Yuan Mei. "Yuan Zicai is a person I don't like, his 'food list' is a lot of dishes from listening, he does not know how to cook."

Yuan Mei wasn't shy about it. He really did not cook, as long as he heard of anyone who had good food, he sent his own cook over to learn the art. Yuan Mei had a chef, named Wang Xiaoyu, the two are master and servant, but also confidant, Yuan Mei praised him for his excellent cooking skills, cooking virtues. Yuan Mei praised Wang Xiaoyu for his excellent cooking skills and his high level of culinary ethics. Later, when Wang Xiaoyu passed away, Yuan Mei "wept over every meal.

While Yuan Mei didn't cook, he did have some insight into food. For example, he said, reading is like eating, good eaters long spirit, not good eaters have disease tumor. He also said, tofu cooked well, far better than bird's nest; sea vegetables if not cooked well, not as good as bamboo shoots.

Gourmets don't make food, and if you want to become a Netflix star, then you need to be meticulous and step-by-step, and you can't afford to make a single step wrong.

So let's take a look at how Yuan Mei quickly made himself an internet sensation!

4, Yuan Mei is how to make himself into an Internet celebrity

We can't rely on the face of a food blogger who can't cook to be molded into an Internet celebrity, of course. But after all, Yuan Mei is a person who has seen the world, after strategizing, he successfully molded himself into a big IP, and became a must-go place for people to attach themselves to. This also tells us that the most advanced way to create Netflix is to turn yourself into a part of people's display of compulsion.

Well, now Yuan Mei advanced netroots training course is officially opened!

①Yuan Mei bought the Sui-Yuan.

The Sui-Yuan was once the charred garden of Wu Ying-ji (jī), a hero of the Ming Dynasty who fought against the Ching Dynasty, then part of Cao Yin's family garden (Cao Xueqin is supposed to have lived here until he was about 13 years old), and then later owned by Jiangning Weaver Sui-He-De. After the Cao family was raided, Sui-He-De was also raided, and the dilapidated garden was bought by Yuan Mei at a very low price (300 taels of silver) and renamed Sui-Yuan (随园). The Suien Garden was recorded as having 300 acres, roughly 1/6th the size of Hong Kong Disneyland.

But it was a broken garden, and according to this it was not even close to being a Netflix hit. "With the garden of a piece of wasteland, I flat land open pools and marshes, up buildings and platforms, a build three changes, the cost of no count. Strange peaks and stones, purchased at a high price, green bamboo ten thousand rods, hand-planted. Ware with the sandalwood pear text zi, carved lacquer gun gold; playthings are Jin posters, Tang tablets, business Yi summer tripods, books are Qingtian yellow jelly, the famous hand carving engraving; Duan ink stone is banana leaf blue flowers, and more ancient models, for the rich and noble families in the north and south of the Yangtze River has not." Yuan Mei spent two years with the garden construction almost, of course, also continue to spend.

To this end, Yuan Mei also briefly went to Shaanxi as a county official for a period of time. He made some money and came back to continue to run Sui-Yuan.

Now that Yuan Mei had his own garden and completed the infrastructure, it was Yuan Mei's divine stroke that came next!

②Yuan Mei announced!

To tear down the wall with the garden is free and open to the public! That is to say, Yuan Mei built his own private garden, open to all free of charge. We can understand, that is 300 years ago, "Disneyland", or free!

"Let the crane go to find the mountain bird guest, let people come to see the flowers of the four seasons."

Think in that era, the deep house of others rare to see, not to mention this kind of costless top garden it? All of a sudden, not only Nanjing, even Jiangnan, and even the entire Qing Dynasty knew Yuan Mei so crazy move. Yuan Mei and the Suizhou Garden were instantly on the hot list of the Qing Dynasty.

Ordinary people come to see the fun, dignitaries can also come to see the doorway, in the depths of the popular garden, there are all kinds of cultural treasures, and Yuan Mei back then in the field of culture is also counted, which all of a sudden the word of mouth up.

③This is not enough!

While sucking a wave of powder, but if there is no point of legend, then inevitably everyone fresh after the discovery of nothing more than that ah. How to do it well? Yuan Mei then began to put smoke bombs. He is like a popular star, pretending to be very unintentional deliberately said, "Xueqin compiled "Dream of Red Mansions" a, ready to record the prosperity of the wind and moon, there is the so-called Grand View Garden, that is, Yu's with the garden also."

This is the prototype of the Grand View Garden in the Dream of the Red Chamber.

How can this be verified? And, as Yuan Mei himself said, the garden was so dilapidated that it had no heritage at the time, and was entirely Yuan Mei's work. But this can be really Cao Yin their family mansion. This is good, people not only look at fresh, but also in the taste of the Qing Dynasty, the first literary V Cao Xueqin's novel prototype building! You should know that Cao Xueqin's fans back then could be ranked in the top ten! Think of the Qing Dynasty, such as clouds of imperial relatives, and so many buy powder powder brush powder, Cao Xueqin so become grassroots V first person, each want to do net red people, are envious of the object, and a lot of imperial relatives have given him praise! At that time, Yuan Mei could only be ranked first under the category of food, but the national ranking is outside the thousand!

So as soon as it was said that this is the prototype of the Grand View Garden, this can be a big deal, not only the grassroots to see what kind of rich people's gardens, the entire upper class in the Qing Dynasty have also been interested in going to see. Even if it's not a prototype, it is, after all, the former residence of Cao Da V of the Qing Dynasty. Does it matter that much if it's not? What mattered was that it was my idol's mansion!

All of a sudden, Suiyuan became a tourist attraction in Nanjing. What was the extent of the fire at that time? Officials at all levels, whether traveling on business or just passing through, must go to Sui-Yuan when they arrive in Nanjing. And the local magistrates would all host banquets in Sui-Yuan. Even when Qianlong went down to the south of the Yangtze River, he named to go to Sui-Yuan (Yuan Mei gave a refusal, this is a later story).

The traffic up, Yuan Mei does not want to be like other netroots, open a Taobao store or something, he made himself into a traffic V, and is not trying to open a restaurant, so Yuan Mei to do is to do asset-light operation.

But although Cao Xueqin is the first grassroots V in the Qing Dynasty, Yuan Mei's pursuit of fame is not how, he is more focused on the netroots must have a high income. Cao Xueqin "family porridge wine often on credit", such a big V inappropriate. So, Yuan Mei began to do operation!

5, Netflix operation

When Yuan Mei laid the first place in the food industry segment, Yuan Mei first thought of three points: one to do this segmentation and literature segmentation, as mainstream; two to combine their own food and lifestyle to further increase the tone; three to begin to develop peripheral products around the core of the big IP.

So Yuan Mei gradually ranked in the national grassroots V top 100, Jiangnan V top 10, and its openness to become the most active food bloggers, because Yuan Mei the most grounded, people are also looking forward to Yuan Mei began to do business. Yuan Mei began the journey of realizing his fortune.

How do you make money? Yuan Mei's way of making money is very worthy of learning from the current netizens.

Yuan Mei did not want to become a vegetable seller, and he did not want to really open a restaurant, that would be too tired ah. So, Yuan Mei began to seriously do operation, the traffic began to realize.

He first made it clear that he was doing asset-light, setting the tone of selling lifestyle.

1) He started a "private kitchen".

Every time a guest comes, he has to ask people to set the table to some of the beautiful pavilions, but also arranged for self-supporting beautiful women to sing and dance for them, with the garden of the food business is very hot. A private chef is just a few tables a day. Then it's bound to be high-end.

Several tables, very high-end, plus Yuan Mei Qing Dynasty first food blogger status, his table was full of celebrities from all walks of life at the time.

Of course, this kind of private kitchen is not everyone can enjoy, Yuan Mei also do not want to do heavy assets business. So what to do with the excess traffic?

②Of course, it is to publish a book!

He wrote the "With the garden food list" as the main profitable product. It doesn't matter if you can't eat it, my love for food is all here, buy a copy and go back to cooking, it's bound to be cool. For those who don't want to cook, Yuan Mei also has the popular novel Zi Bu Yan (which can be interpreted as an homage to Pu Songling's Liao Zhai Zhi Yi, or nowadays Luang Ya List and Three Lives and Ten Peach Blossoms), and Suiyuan Poetry, which can be attached to the genre.

③Attend various events ah!

Private chef, published a book, and major celebrities, Yuan Mei received a variety of activities invited and soft writing work, as a responsible netizen, Yuan Mei is not rejected, as long as you give enough silver to do a good job of thoughtful service.

4 land rental

With 300 acres of the garden, and many people are also after work to the farmhouse, so Yuan Mei will be with the garden of the fields, forests, ponds leased to 13 families, Yuan Mei sit on the ground to collect rent.

⑤Educational training courses

Yuan Mei became a bachelor's degree holder at the age of 24, and is now the No. 1 in the culinary world and a celebrity in the cultural world. Because of his huge fan base, he can even be called "South Yuan and North Ji" together with Ji Xiaolan, the minister of the Ministry of Rites of the Qing Dynasty, so he can naturally enroll a wide range of students (and one-third of them are women).

Additionally, because of his status as an Internet celebrity, Yuan Mei can travel around the world for free with his face, and enjoys the treatment of being picked up and sent off by his fans.

So, when Yuan Mei first became a netizen, she spent all of her family's money, but by the time Yuan Mei died in her 80s, her family had saved up several tens of thousands of taels of silver (and all sorts of antiques and treasures of uncountable value, etc.).

6. Why did he refuse Qianlong's southern tour?

Yuan Mei was not the first netizen of the Qing Dynasty, but he was the most profitable netizen, bar none. Of course, this is also thanks to his earliest to put down the body to do netroots have to do. Most importantly, he was the first netizen to combine operation and content to the most perfect. This is not the same as Cao Xueqin, who only does content without business operation, and He who only does operation without content. are not comparable.

Because of the lifestyle that Yuan Mei can create, by the time Yuan Mei became the first food blogger, he also because of his contribution to the field of culture to create the "South Yuan North Ji" combination, and shortlisted in the top ten netizens who influence the Qing Dynasty. Even Qianlong knew about it. Although Qianlong did not see Yuan Mei because of his failure to pass the Manchu language, he was obviously interested in the lifestyle of any of the big V's who boasted of their flamboyance and relied on the spontaneous admiration of various dignitaries to become the first of the "Ten Old Men". So, when Qianlong's second southern tour, he said to Yin Jishan: I want to live in Yuan Mei's house!

Yin Jishan then looked for Yuan Mei, who said: no!

Yuan Mei actually said eight reasons. For example, do not want to use public funds to repair ah, self-funded repair and can not afford ah? He said to his teacher Yin Jishan, his own body hidden heart retreat, no reoccurrence of the idea of government; and fear that if the hospitality is not good enough to get into trouble, make a mistake, the opposite is not good.

Why did Yuan Mei refuse to accept this offer?

Because as a netizen, what is the core? Branding! Everything to help build the best brand. Qianlong how to play this card, good or bad? Yuan Mei believes that this card do not want, look at the good cards, in fact, can not eat, useless to their own netroots road.

Why?

Yuan Mei is from 0 to build their own brand, because he has nothing to ask for power, as a pure netizen, he judged the standard of cooperation is not the other side of the big names, but the consistency of their own brand obsession.

With a small netizen, first of all, can not get the emperor's set, in order to Qianlong's a few days, to destroy their own Disneyland, not worth it. The non-reusable ones are worthless.

Secondly, the emperor's endorsement may make the fame a little bigger, but there is no real help to the netroots income, but instead, you have to post money to decorate to meet the emperor's standards. If you post money yourself, you will lose money; if you take the official money, you will never be free again. So Yuan Mei resolutely refused to do it.

Yuan Mei this person, can be said to be super smart, in the entire history of the Qing Dynasty, can also be ranked in the top 50. But Yuan Mei ah, especially impatient, "impatient". Doing what are not long, trust the horse by the reins like to do their own. Because of the feudal society ah ritualism eat people, he did not want to do it, so unrestrained, enjoy themselves. Therefore, all his life, he was actually rebelling against the system at that time. He didn't even want to write poems according to the rules, which is a bit like Ye Zhi, right?

But Yuan Mei also stops here, just a new beginning, stop and turn around. The final did not like Cao Xueqin, leaving a thoughtful advanced work. --which, of course, is not the main task of Netflix.

7, Miscellany I: South Yuan North Ji ass-kissing

Yuan Mei is too spontaneous, too smart, too resourceful, so actually not suitable for the officialdom. His biggest advantage is that he sees himself clearly, so he uses his own characteristics and goes along with it, exchanging a lifetime of talent for a lifetime of Netflix.

Yuan Mei does not cook for himself, standing in the present point of view, do food blogger is actually unqualified. But at that time, the so-called "gentleman far from the kitchen", he was the first to boldly call himself "good taste" of the "senior intellectuals", as long as the BoBo out of place, you can solidify their own foundation. He then built a food platform, relying on clever operation, solidified and consolidated his core position.

Of course, although in the folk, but to do a good job of Netflix also inevitably deal with the three religions and nine streams. The good thing is that although Yuan Mei is talented, but not arrogant. Good at shaking wit, and good at making money netroots, of course, the body is very soft.

Here you can tell a South Yuan North Ji flattering paragraph.

Ji Xiaolan patted the emperor's ass was done. It is said that the 50th anniversary of Qianlong's birthday, others are searching for treasures, Ji Xiaolan wrote a couplet:

-- 40,000 miles of the Imperial map, Yigu since the past, there has never been a dynasty of 40,000 miles of unity;

-- 50 years of life, since the past, there are 9,950 miles of life. to the past, there are still nine thousand nine hundred and fifty years.

A thousand years of unification, ten thousand lifetimes. How's that for horseshit?

Yuan Mei, who was 26 years old when he became a county official, went to say goodbye to his teacher, Yin Jishan, who said, "How are you going to be an official?

Yuan Mei said, oh, I prepared a hundred high hat. Yin Jishan that is a respected national treasure, some upset: young and unprofessional will be a waste of your playing good talent ah.

Yuan Mei said, teacher ah, you do not know, nowadays society likes to wear a high hat, like you do not like to wear a high hat of people really rare ah. Yin Jishan was delighted.

When Yuan Mei came out, he said to everyone that a hundred high hats, now there are only ninety-nine left!

Then again, Yuan Mei met and? The two brothers when they were young, these two brothers are quite down and out, and and and? The two brothers were quite poor when Yuan Mei met them! But Yuan Mei said: "The sky and the sun, the brothers are equally divided. Both of them will be great talents in the future! And so it was! --Of course, that's what he gets for throwing his hat in the ring. Weibo retweeted a, you really failed still have the nerve to take out the sun? This is also Yuan Mei, although as the first food network red, but ass-kissing does not distinguish between high and low.

Because Yuan Mei this life, ah, sexually active, men and women, all the things that hurt the wind, he did, but because it is a self-sufficient netizen, and do not care about the reputation of the outside world, so other people seem to have no way.

But at that time in Jiangning to do the governor (bureau-level cadres) of the second-generation officials, Mr. Liu Yong Liu Luoban a little bit look down. He felt that this person "hurt the wind", decided to "sunrise area of the masses" based on the report to engage in him, to eliminate this "unhealthy wind". Lawrence Liu is 2 years younger than Yuan Mei, but he is a second-generation government official, his father Liu Tongxun was a prime minister (a state-level official, equivalent to the prime minister). He is not afraid of Yuan Mei's status as a netizen, and he can take advantage of it to build up his reputation.

Yuan Mei for this of course there is no burden, is said to immediately give Liu Yong wrote ass poem touting Liu Yong, and then found the then big shot Zhu Yun out to plead for leniency, only to save the head.

By the way, Zhu Yun is also a great character. He accepted the advice of Yuan Mei's nemesis Zhang Xuecheng, to Qianlong advocate book repair, "Siku Quanshu" compilation thus began, and later Ji Xiaolan did the Siku Quanshu general manager. Zhu Gyun used to work as a counselor for Liu Luoban's father, Liu Tongxun, so he also spoke to Liu Yong.

8, Miscellany II: flirtatious, men and women

No officialdom, their own money-making Netflix, of course, earned money how to spend is their own thing.

Yuan Mei life concubines numerous, there are ten people with surnames recorded, it is said that Yuan Mei eighty birthday, but also a concubine. more than 70 years old, engaged in a little girl, people's great-grandfather and Yuan Mei childhood to participate in the imperial examinations? It was mentioned earlier that he engaged in education, he took a lot of female students. But this is nothing, Yuan Mei is also a bisexual!

He longed for the beauty of Longyang. In "Anecdotes from Suiyuan", it is said that "Mr. Yuan was good at men's sex, such as Guiguan, Huaguan, Cao Yutian, to name but a few. And the famous gold phoenix, its favorite also, Mr. go out with the phoenix club." There are various Li Lang, Qing Lang, Gui Lang, Cao Lang, Wu Lang, Lu Lang?

It is said that after 60 years of age, he also received a disciple called Liu Xiashang, is said to be particularly young and wonderful, should be much better than the male writers under the banner of Guo Jingming. So every time you go on a hiking trip, you must bring.

And, Yuan Mei can also be attacked and defended: "The man who is apathetic to me, loves me." He also said: "I always like to live after others, today I should also let my brother first." This poem is still very "spiritual school", you see now I say, you will still understand!

Zheng Banqiao is 23 years older than Yuan Mei, but has always been in the civil society, is the first to become a netizen, and then did the magistrate, and then continue the netizen career. By the way, Yuan Mei did not like Zheng Banqiao's words, and Zheng Banqiao did not like Yuan Mei's food. Zheng Banqiao advocated the taste of the idyllic.

22 years of Qianlong, Yuan Mei has been food Netflix, met Zheng Banqiao, he was very happy wow, early Netflix session of the bearer ah, it has been exchanging. Also Zheng Banqiao said: ah ah ah, even if the beautiful man made a mistake, do not beat his ass. (Yang Honglie "Yuan Mei Annals")

So Zhang Xuecheng hated Yuan Mei the most, think Yuan Mei such scum should be lynched.

But Yuan Mei's life was rotten and all sorts of things, but in terms of cuisine, his contribution was remarkable. And in feudal culture, Yuan Mei was the most filial person. Resignation home is to serve his mother, until the age of 67 years old mother passed away, only to start traveling the country.

In addition, because of too many temptations outside, Yuan Mei has never been able to achieve great academic success. This was also because he was too opposed to tradition, but lacked patience for starting a school. Many of his poems and books, already have a new weather, but because of the lack of sharpness and stop.

We can briefly appreciate this:

It is difficult to write a poem from a hobby, and a poem with a thousand changes is the first peace of mind.

A granny is still a girl at the beginning of her maturity, and she is not allowed to look at her head before it is combed.

/

It's not easy to find a half-bloomed plum, or to lean on a pole of bamboo.

Children don't know what spring is like, and they ask why the grass is green.

/

The shepherd boy rides a yellow ox and sings in the shade of the forest.

When I wanted to catch cicadas, I suddenly closed my mouth and stood up.

/

It was a cold night and I forgot to read, and the coverlet was full of incense and there was no smoke in the stove.

The beauty of the world was angry and took away the lamp, and I asked my husband how many nights it was!

Isn't it unique and interesting? The "Sacrifice to Sisters" that we have all learned is full of deep feelings: "Woo-hoo! I can't think about it before I was born, and I can't know it after I was born; I can't hear you cry, and I can't see you eat. Paper ash flying, the north wind wild big, brother returned, but also repeatedly look back at you. I'm so sorry to hear that! I'm so sorry!"

9, epilogue: since the elegiac couplet

The last word on Yuan Mei - the Qing Dynasty income ranked first netizen, the last story.

Yuan Mei lived a life of elegance, but had no children. He had a son, and then a fortune-teller gave Yuan Mei a fortune-telling, and said: "Mr. Yuan Mei, you will have a son at the age of 63, and then you will die at the age of 76".

This kind of fortune-telling in general, there is nothing to pay attention to. But by coincidence, Yuan Mei, who always thought he could not have a son, did get a son at the age of 63.

At the age of 76, Yuan Mei began to wait for death. Of course, it is not for nothing, he made his own elegy, his own elegy - Feng Xiaogang's movie in advance of his own funeral, these Yuan Mei has long been played.

Yuan Mei not only to his own elegiac, but also called on everyone to elegiac. In the name of this "abdominal disease for a long time and not healed, make a song to salvage, invite good me with the production, not confined to the body, not limited to the rhyme" of the elegy, said: "Life is like a guest ear, there will be to go. There is no reason for his coming and no reason for his going. The dead is like a man who can't live with the flow of water. I wish I could fly with my wings, but will I look back?"

Is there any point like the limerick of many tarts in the circle of friends?

He invited others to write, others do not give to write, he is at home to urge people "see all the public elegies do not come, slogans four urge": old man is not willing to return to empty, everywhere knocking on the door to ask for elegiac poetry.

If you don't write now, I will knock on your door every day.

Yuan Mei waited until New Year's Eve to die, and then left a will and so on, until the new year passed, Yuan Mei this happy ah, a breath of breath to write seven limericks. Then he lived for another 6 years before he was finished.

Not coincidentally, the south Yuan north Ji Xiaolan also lived 82 years, also wrote self-elegiac couplets to himself.

To say that Ji Xiaolan can and Yuan Mei in a curry, is bound to have **** the same point. Ji Xiaolan in eating this aspect of the total lack of health, it is said, only eat pork, do not eat rice, and occasionally eat a little grain noodles, each time to eat ten or so plates of pork. Then drink tea. Ji Xiaolan himself said that he is the reincarnation of the wild monster. Then Ji Xiaolan on the female sex than Yuan Mei but much more powerful, Cai Gengzi's "Bugs Ming Comic Records", said Ji Xiaolan every day before work (morning court) to a hair, after the court to a hair, to noon to a hair, to the evening to a hair, before going to bed to a hair.

It is said that in the editing of the "Siku Quanshu" during the duty period, due to a few days without a girl, Ji Xiaolan, "two eyes red, zygomatic red as fire". After understanding the situation, Qianlong gave Ji Xiaolan two courtesans. Ji Xiaolan called "concubinage by decree" clouds.

Ji Xiaolan is also more intelligent than wisdom, shake the degree of wit is not inferior to Yuan Mei. Although the emperor has been around, but also at the time of the net red. But in the end, there is no cultural great success. In this regard, Ji Xiaolan was even inferior to Yuan Mei. Yuan Mei also deconstructed the feudal culture, questioning whether there is such a thing as "Taoism", while Ji Xiaolan's talent ended up as an editor, of course, competent, but not refined.

On his deathbed, JI Xiaolan, like Yuan Mei, gave himself a self-pity: "The sea of eunuchs is like a gull, and the books of life and death are like a moth-eaten fish.

--a leaf of duckweed.

10, food network red self media performance summary

33 years old to give up his official position to do food network red, 67 years old began to tour the country, to the age of 82 years old passed away. Yuan Mei lived 50 years of unrestrained Netflix self media career. According to the perspective of official history, he wasted half of his life, but from the perspective of personality liberation, he can be considered a pioneer. And in terms of food, although he was never as good as Su Dongpo's status and fame of the first person of Chinese cuisine, but in the Qing Dynasty, and rely on Netflix career living very comfortable, but also to the children earned a million dollars. This can not help but say that "Netflix wealth list first person" deserved.

Summarizing Yuan Mei's food netroots road, we can see the following basic vein:

①Build IP, build a platform for infusion

With the completion of the garden and free open, infusion.

② Discover the head effect

Attracting the industry's big names frequently patronize, as if the star effect.

③Establishment of industry standards

With the garden food list is not only the output of values, but also to establish industry standards.

④Seize the hotspot marketing

Whether it is rejecting the emperor or saying that this is the "Grand View Garden" (mainly because Cao Xueqin didn't bother to fight with Yuan Mei in this case), it is all about utilizing the hotspot.

5 daily operation with the explosion of publicity

Maverick, I do not know, let himself fly Yuan Mei is always in the wind and waves, is the same as free to do a lot of publicity.

--As such operation for many years, until Yuan Mei died, cash and cash equivalents of more than 20,000 taels of silver, and a variety of antiques, books collection, as well as a 300 acres of well-known garden.

Yuan Mei's children and grandchildren continue to run the Sui-yuan, which remains a must-see attraction for dignitaries visiting Nanjing and is visited by hundreds of thousands of youtubers every year. Visitors trample the threshold of the garden's gate every year.

By the Daoguang period, the Suiyuan began to decline. By the time the Taiping Heavenly Kingdom moved into Nanjing, the Suoyuan Garden was extensively destroyed and the garden was reclaimed as a grain field. It is said that Yuan Mei had a grandson who had been a magistrate in Suzhou and had beaten the Taiping army to death. But even without this allusion, the Taiping army would not have allowed such a garden to exist for long.

The era has passed 300 years, we now have no intention to Zang Fu the ancients, but only to find the source of the food at that time, to make a good meal for us today.