What is the development status of China wine industry?

Wine production has been declining for many years.

According to the data published by the National Bureau of Statistics, in 2020, China's wine production was 4 1.3 kiloliter, with a cumulative decrease of 6.3%, and the wine production showed a downward trend for many years.

Domestic Wine Market: Is Spring Coming? Open to question!

In the domestic wine market, some insiders believe that domestic wine will usher in "spring" after "Australian wine" is filed for anti-dumping investigation. However, for a long time, imported wine has occupied the main market of China wine. Under the influence of the epidemic, domestic wine enterprises are in a bleak business. In February 2020, the total output of wine production enterprises above designated size in China reached 4 1.33 kiloliters, down 6% year-on-year. 130 scale enterprises, there are 40 loss-making enterprises, with a loss of 30.77%.

The business situation of domestic wine has gone from bad to worse, not only because imported wine seized the domestic market or the epidemic situation led to a sharp decrease in market consumption, but also because of the positioning of wine consumption and the shaping of domestic brands.

On the one hand, compared with liquor and beer, wine consumption starts from the high-end market, and people usually associate wine consumption with western food and high-end parties, which makes the consumption scene of wine limited, and the problem of consumption positioning naturally narrows the distance between consumers and wine; On the other hand, the branding development of domestic wine industry is facing a bottleneck that is difficult to break through. For example, brands are more willing to invest money in channel construction than brand building.

Therefore, under the opportunity of "Australian wine" replacing the gap, domestic wine may have a turning point, but the key lies in how to break through the disadvantages of the industry itself and how to correctly guide the wine consumption market to be more "grounded".

-For more industry-related data, please refer to Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Investment of China Wine Industry.