Why did Amazon quit the China market, Zhihu?

1. Marketing and category selection: In China market, consumers are very sensitive to price. The price of some categories of Amazon China is not comparable to that of domestic competitors, which also leads to the brand being questioned.

2. National policy restrictions: China has formulated many policy controls for cross-border e-commerce, including import commodity standards, customs logistics inquiries, and intellectual property protection. These policies have challenged the development of Amazon's overseas purchasing business and increased the operating costs of cross-border e-commerce.

3. Differentiation of Internet ecology: China's e-commerce market is unique. Because local giants Alibaba and JD.COM have absolute advantages, it is difficult for newcomers to compete effectively. Amazon's brand awareness and user reputation in China are poor, so it is difficult to resist the impact of local competitors.