Historical Development of Newspaper Layout (1)

This newspaper has experienced 1 0,200 years since it came into being in the Tang Dynasty, including nearly 1 0,654,38+0,000 years. The layout of the newspaper is different from what we saw.

Our contemporary newspaper page has only existed for 100 years. The history of newspaper development is so long that every change of newspaper form is not accidental, but follows certain laws.

Here we briefly review the evolution history of newspaper layout, in order to find out the inherent law of newspaper layout development, so as to give full play to the unique advantages of layout in the future newspaper layout design and research, and create more and better layout styles.

(1) roll width type

From the earliest newspapers in Dunhuang, we can see that the early newspapers in China were similar in form to official documents, and the basic form of newspapers in Tang Dynasty was horizontal. As can be seen from Dunhuang Research Institute, the earliest newspaper layout form is:

There are no columns and editions, but they are arranged from right to left and from top to bottom according to ancient writing and reading methods.

They are all arranged in chronological order, without order or news headlines.

On a larger scale, this kind of newspaper just lists the words together, without typesetting, but arranges a lot of text information in one object. This kind of newspaper is only used as a carrier of content. This situation continued until the Ming Dynasty, when a different format, calligraphy, appeared in the newspapers of the Ming Dynasty, which has been in use ever since.

(2) Book style

Judging from the available data, the Beijing Newspaper printed by folk newspapers only appeared after the development of China newspapers in the middle of Ming Dynasty. In terms of format, newspapers at that time were the same as books in form, all printed on one side and bound after folding. This is a great improvement compared with the original volume pair format, which reads the same, similar or time-consuming content together. Newspapers published by private newspapers and periodicals in the Qing Dynasty began to appear with the title of "Beijing Daily", which was published once a day, with 4- 10 pages per issue. Each page is folded and bound into a book, about 20 cm long and 10 cm wide.

In 1970s and 1980s, people in China began to realize the important role of newspapers, and started to set up their own national newspapers, but mostly in the form of books. The format of this newspaper is:

Single-sided printing, no layout concept.

There are no pages or columns on the layout.

Shanghai New Newspaper, a Chinese newspaper founded by 186 1, has an octave format. This is a new newspaper printed on both sides of a white newspaper. This newspaper initiated the practice of adding eye-catching headlines to news reports, and initiated the era of using news headlines in modern newspapers in China.

1On October 25th, China Daily, the organ newspaper of the Hui nationality, was founded in Hongkong. Chen Shaobai is the president and editor-in-chief of China Daily. At that time, Chinese newspapers at home and abroad, "every line is straight down, which is difficult to read, that is, each edition is only divided into four to six columns with slightly larger titles", while China Daily completely imitated Japanese newspapers and created a multi-column horizontal layout with different titles and lively and generous layout, which was the first newspaper in modern China.