"Digital Thinking" Marketing Thinking in the Industrial Internet Era —— Socialized Thinking

In the era of industrial internet, connection is the underlying logic of business. Socialized thinking is to establish a connection with users with socialized media tools, so that the products and services of enterprises can be delivered to users faster and more conveniently.

Socialized thinking is a very important marketing thinking mode in the current industrial internet era, and it is also a thinking mode about communication chain and key chain. With the rise of various Internet technologies, everyone's communication behavior is based on the Internet media platform, and the non-time and space limitations of the Internet greatly expand and facilitate the communication of users. The employees and users faced by enterprises all exist in the form of "net", which makes communication more convenient. Learn to use social thinking to do a good job in marketing.

The core of social commerce is network, and the customers the company faces exist in the form of network, which will change the whole form of production, sales and marketing of enterprises. Under the socialized business core, each user is a node on the formed network. Companies, products and brands are all facing users who exist in the network structure. Therefore, under the social thinking, there are mainly two aspects of connotation:

First, "use social media and word-of-mouth marketing to reshape the communication relationship between enterprises and users".

The second is to "use social networks and crowdsourcing cooperation to reshape organizational management and business operation mode". What is crowdsourcing collaboration? It is in product design and research and development that we constantly communicate with users, get feedback from users, collect users' opinions and suggestions on this unformed product, and then complete this product with designers and developers. This is crowdsourcing cooperation! ! The information flow on the Internet itself is very fast and the cost is low. If we can make good use of this kind of thinking, we can get very valuable information, so as to optimize better products and keep the products spiraling.

First, let's look at the first point, using social media to reshape the communication relationship between enterprises and users.

With the development of consumer Internet for more than 20 years, social media platform has become a very important medium for communication, sharing, interaction, shopping and entertainment. Television, newspapers, magazines and other traditional media platforms have faded out, and Weibo, WeChat, Tik Tok, Aauto Quicker and Bi Li are the mainstream communication platforms. The advantage of digital media platform is that it is more convenient and faster to communicate with friends and interact with users than traditional media platforms. Users can establish contact with enterprises at any time and give feedback on the problems in product use at any time. Enterprises can release new products through social media platforms and build brands among target users.

A very important attribute of social media is that everyone is from the media, and everyone can post their opinions and suggestions on products and brands through social media platforms. Self-media platforms such as WeChat and Tik Tok have brought great convenience to people. Every user can be a media and a brand. For example, a mobile phone user can post the experience of using a mobile phone through platforms such as Weibo and WeChat. If there is a problem in the use of the mobile phone, you can directly feedback the product experience and problems to the manufacturer, and the after-sales staff of the manufacturer can get the feedback from the user at the first time.

In view of the development of digital technology and the formation of users' social media behavior habits, many enterprises have built their own platforms to attract users to communicate and interact, so as to get users' first-hand feedback on product update iteration and brand optimization and upgrading.

Therefore, through the application of social media, enterprises have reshaped the communication relationship between enterprises and users, shortened the distance between enterprises and users, broken the limitation of time and space, and changed the original research and development mode into the mode of users talking about me.

Let's look at the second point: use social networks, crowdfunding and crowdsourcing to reshape organizational management and business operation models.

Crowdfunding crowdsourcing is to give full play to everyone's intelligence and resources, create something together, and realize the wisdom of users for our use. Haier has a saying that the world is my human resources department. The communication advantages of social media platform and the attributes of user nodes allow everyone to participate in one thing without the limitation of time and space.

Wikipedia, for example, is a wiki platform, and users can update and correct the content at any time according to their professional knowledge, so as to make the information and knowledge more accurate. Everyone can log on to Wikipedia through the Internet. No time and space restrictions, no threshold requirements. As long as they are professional enough, they can be maintained on Wikipedia.

Many platforms also do crowdfunding, such as Didi Chuxing and JD.COM, and some crowdfunding needs can be published on the platforms. Under the propaganda mode of social media, users can post information in the form of viral fission on the Internet at a very fast speed, and people who are willing to participate in crowdfunding can also increase without obstacles.

Many patients can use this platform, with the support of many caring people, to raise the money needed for treatment as soon as possible.

Many entrepreneurs can publish their products and ideas on crowdfunding channels like JD.COM, so that interested people can raise and borrow funds in the form of shareholders, and the funds can be used as shares or dividends. In this way, they can provide funds for entrepreneurs who are creative but lack funds, so that the project can be promoted. For example, Xiao Wei, Raytheon of Haier, raised start-up funds on the crowdfunding platform in JD.COM, and raised tens of millions of funds in just a few hours, providing social financial support for the promotion of the project.

Crowdfunding is to use the power of social media to let users of Internet nodes participate in something through their own wisdom, knowledge and funds, and to pool the power of users on a platform or a certain point, thus helping people in need to solve problems.