How to write four routines of good copywriting that people like better?

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1, Jiugongge thinking method

Helps to disperse thinking. It is often used to conceive the structure of copywriting planning or speech PPT. The general process is to establish the theme (product name), then use your brain, open your mind, think in the field, and fill in each circle clockwise. This will help to refine the essence concisely.

The focus of copywriting is not to point out the advantages of the product. Successful copywriting needs multiple packages to strengthen its advantages.

Let's give an example to explain nine squares:

When the vacuum cleaner has a little list, the creation of copywriting will open the mind and analyze the advantages one by one. What we need to do during this period is to compare competing products with the market's right to speak about related advantages and achieve differentiated packaging!

Of course, Jiugongge may not meet the N advantages of some products. You can try to take the core points, merge the non-core points into the core points, or do it by mind mapping!

2. Point deduction method

If Jiugongge has a little "face" thinking, then the point derivation method is a little biased towards the concept of "body", which extends horizontally from a certain feature.

Or take the "vacuum cleaner" as an example:

There is a key point in this place, that is, don't imagine it at will, but carefully analyze a key point with the idea of "insight", and adopt the thinking from "0" to "n" to derive one point after another that excites buyers, which will make people feel more excited.

For example, do you remember an advertisement for milk tea, "The sales volume is leading for six years in a row, selling more than 700 million cups a year, and we can go around the earth three times together." The sense of the picture is immediately presented.

The means of scene comparison doubles the effect!

3. Five-step creation method

It can be seen that creativity does not come out of thin air, and it needs careful thinking and bit by bit accumulation!

For example, for this matter:

Wooden football: wooden-> Woods->; Field->; Stadium->; Football (non-traditional thinking)

4. Brainstorming

Good idea = brainstorming.

Ogilvy's common creative method is to turn demand into fear.

For the copy of fear appeal, we should adhere to the principle of moderate fear, and the copy should ensure that the fear is not excessive, so that the copy that the buyer avoids or refuses is doomed to failure!

Good copywriting is not only the art of holding words, but also the layout of typesetting, socialization, pictures and colors.

Three elements that affect vision: the transmission of pictures, words and colors.

A picture is worth a thousand words, and the key to heady's design is to catch the eye first.

For example, I usually do PPT only following two points: simplicity and blank space!

Celebrities always seem to occupy the oligopoly flow. They have great influence and establish authority by "celebrity effect".

Common ones are:

Next to celebrities, hold experts' thighs and borrow others' Dongfeng!

Tell the truth, don't play too many routines, because facts are the best content of the copy.

The structure of shorthand is generally "total score", without too many redundant words, verbs, nouns and almost no adjectives.

No matter how theoretical it is, the methodology of practice can only be a blank check!

The feeling of reading this book in two days is rewarding, sporadic knowledge points, and unknown gaps!

I am the tail ~

One book a week, let's be practitioners of lifelong learning together!