Cleaning company how to market and publicize?

First of all, you have to choose the right target group, that is, the positioning of marketing, that is, your cleaning business is aimed at what crowd, so that you can maximize the savings of marketing costs and gain a competitive advantage of differentiation and specialization.

This depends on the specifics of your local situation, but the general middle and senior white-collar workers is a good choice, this kind of crowd time constraints, high requirements, the general cleaning company can not meet the requirements, and the more traditional cleaning to get higher profits.

Two, after selecting the target group, you have to start building your competitive advantage, here you can use the increase-decrease-create-eliminate method to re-analyze the business process, and then get your competitive advantage.

For example, as mentioned above, for the middle and senior white-collar workers, then whether you can consider increasing some of the more modern and fashionable tools and reducing the traditional primitive tools.

Cleaning company refers to the professional cleaning staff to provide indoor and outdoor cleaning, exterior wall cleaning, carpet cleaning, stone renovation stone maintenance and other services, hourly services and other domestic services, part of the family affairs socialization, professional social profit organization.

In this way to help families interact with society, build family norms, improve the quality of family life, as a way to promote the development of society as a whole.

Businesses include exterior wall cleaning, glass wall cleaning, carpet cleaning, sofa curtain cleaning, flue cleaning, crystal lamp cleaning, hood cleaning, floor cleaning, stone renovation, stone crystallization, exterior wall renovation, floor waxing, marble crystal, exhibition cleaning, cleaning, cleaning, engineering, daily cleaning, property cleaning, new house cleaning, cleaning after decoration, office cleaning, etc. My company also undertakes the various Our company also undertakes various enterprises and institutions, neighborhoods, buildings, hotels, perennial cleaning hosting business.

To choose to master a variety of professional skills, has received formal training in property management, has a high degree of education, strong sense of responsibility, professional knowledge and rich experience in cleaning professional team, the company's service purpose is: people-oriented, integrity first; standardized management, professional services; to open up the market, benefit the people. The company's service concept is: in the same boat ****, unity and cooperation; love and dedication, civilized service.

In order to do a good job of indoor and outdoor cleaning and cleaning work, my company has introduced a variety of advanced cleaning equipment, wax, detergents, etc., with professional technicians in practice, the use of scientific management, perfect service system to provide customers with all walks of life, regular cleaning, carpet cleaning, marble crystallization and refurbishment treatment, wall cleaning and other cleaning services work.