Keep pace with the times and expand our traditional business with "broadcasters"

Opening a shop, sitting inside and waiting for guests to come to the door is called "sitting in business" (it is still a major component model of the real economy); Picking up a briefcase, going out to run channels and talking about business is called "Shang Hong"; Put the goods in the online mall to sell and open an online shop called "e-commerce"; Developing customers and multi-level agents through WeChat social platform is called "WeChat business".

If the above-mentioned business forms are arranged according to the time axis: Zuoshang (a tradition since ancient times)-Hongshang (1980s and 1990s)-E-commerce (2005s)- Wechat (20 15s), it seems that a rule has been found that a representative business model will appear almost every ten years, and the faster it changes.

So, is the "WeChat business" model still popular? Its dividend period has long passed. If you believe that many people know that in the past few years, a new business model has sprouted-"broadcasters/viewers"!

Relying on the short video platform, the product is quickly spread to thousands of households with video as the carrier, which breaks through the circle of friends and can realize rapid fission spread in the apartment flow pool. This is the characteristic of "broadcaster/TV provider" and its powerful advantage over other modes.

We need to see the pace of the times, we must see it. Because you don't keep pace with the times, you may be eliminated by the times. Since now is the best time to engage in "broadcasting", follow the crowd! Even in traditional industries, our thinking should not be traditional. Bosses in traditional industries should embrace change and look for opportunities brought about by change. Using Internet video to broadcast e-commerce will expand the scope of customers from community and relationship circle to a wider world.