For China's clothing industry should take what market competition positioning?

China's apparel industry lacks branding is a big problem, the current market competition positioning I think is still the brand first, high-end consumption. China's clothing industry in the world are synonymous with cheap. But in the domestic or should take the popular route (refers to the model), because there are so many consumer groups, such a large market is enough to feed a lot of clothing companies. Have a first-class brand to serve the public is my expectations of the clothing industry. I have not considered such a high level of the problem, there is a "why the implementation of the clothing brand strategy analysis" I hope to help you a few days ago, the China Garment Association announced the development of China's apparel industry report shows that China has been the world's largest apparel producer and exporter, but due to the lack of brand resulting in the added value of China's textile products. Low. In China's production and export of clothing, 95% of the lower value of processing products, OEM production has become the main pillar of the development of China's apparel industry, there is no one well-known world-class brand. This largest garment producer, exporter and no world famous brand brand small country coexist phenomenon, so that the industry insights painfully: China's garment industry if you do not change the lack of brand strength of the rough development path, there may be a loss of control of the domestic high-grade market timing.　　China Textile Industry Association President Du Yuzhou pointed out that the world's economic growth and trade pattern of development trends, in general, for the implementation of China's clothing brand strategy has brought favorable growth space and catch up. At present, China's apparel industry should focus on structural adjustment, and strive for new breakthroughs in high-grade products, accounting for a greater proportion. China's garment industry to be truly strong, must create a world-class brand, with the brand can be formed with unlimited vitality of intangible assets, play a huge role in market competition.　　Expert analysis, China's apparel industry does not have its own world brand, big but not strong for two reasons: First, the short-term business behavior of business operators. At present, the garment industry exists in the form of trade in the short term to enable enterprises to get a greater development, as long as the order in hand, you can earn a steady price difference, do not have to worry about sales, but also do not have to bear the first design and research and development costs. But the use of foreign trademarks for OEM production, on the one hand, to pay a large amount of trademark royalties, most of the profits go to the trademark owner, on the other hand, for others as a dowry for the result is that other people's brand is getting bigger and bigger, their own profits are doing more and more small, although the enterprise has the ability to produce, but there is no occupation of the market and the ability to sell. Secondly, the support for national brands is not strong. Not only is it difficult to see our local brands in major shopping malls, and national brand stores are few and far between.　For enterprises to meet a large number of foreign trademarks, feel free to do "foreign processing plant" phenomenon, East China University of Politics and Law Professor, intellectual property law research experts, Zhu Lan Ye said that domestic enterprises need to change their mindsets, because the long-term development of enterprises to build their own brand is a key link. Once the formation of their own brands, not only can take the initiative in the export trade, but also through the authorization of licensing the use of trademarks to profit. After earning the first bucket of gold, OEM enterprises must consider self-development and design, and seek the growth of their own brand in OEM.　　How to strengthen the support of national brands, clothing experts Hu Yue proposed that the support of national brands to have a long-term view, the government should guide businesses to open national brand stores, giving national brands an opportunity to debut for the national brand to provide a window to the people. Some countries in the world in order to support national industry, take the opening of "regional brand stores" approach to promote the development of national brand industry.　　Beijing Institute of Clothing, Mr. Guo Jianhong that the national brand in the country is indeed unfair treatment, and those registered only in foreign countries, production, design, sales are in the country's fake foreign brands are recognized, this foreign-fawning concept is not conducive to the development and growth of national brands.　　In the China World Trade Center, a famous clothing company engaged in clothing design, Ms. Liu Ying said: "We can not always give others to do the dowry, we must have our own brand."　　Yan Chengyu, deputy secretary-general of Jiangsu Garment Association, said that in the long run, "fake foreign brands" will not have a strong vitality and competitiveness. For China's apparel industry, the national brand and the national industry and commerce should be real hand in hand, not only to learn the advanced concepts and experience of foreign brands, but also believe in their own advantages, after all, the national brand has a more complete sales terminals, but also more than the foreign brands to understand the domestic consumer.　　Know the shame and courage. With the support of the government, the efforts of enterprises, Chinese clothing should also be able to embark on the road to create a world-famous brand, China has a world-famous brand of clothing that day is just around the corner. Haifeng added in fact, clothing domestic because of the positioning of a good example of many. Metersbonwe, 。。。。。。。。 According to my personal feeling, can be oriented to the direction of our Chinese tradition, now the global national hot, Chinese has become the second largest language in the United States, the world is optimistic about China, then a lot of traditional Chinese things, are the world's attention, the Tang suit, Chinese dress and so on. Something with cultural heritage, the best. Nowadays, many high-end Tang costumes cost thousands of dollars a piece, and there is no place to buy them. I personally just love Chinese clothing. Then add some modern cultural flavor, the effect will be better. Personal advice, just for reference!