How to charge for today's headline ads? Today's headline bidding advertising several billing models?

One, today's headline advertising several billing mode:

CPC (click billing): according to the user's single click billing, each click, calculated once;

CPM (thousands of exposure): according to the thousands of times to show billing, ads are displayed every 1000 times, calculated once;

CPV (effective playback): today's headline video ads according to video

CPV (effective play): today's headline video advertising in accordance with the video promotion of effective play billing;

CPA (pay per effect): in today's headline, in accordance with the effective dialing the phone, customer information form submission, WeChat public number copying, etc. billing (Remarks: each industry is different, and each billing method needs to be understood in detail);

OCPC (according to the click conversion charges): you can set up the form of transformation as well as the amount of transformation The OCPC (On Click Conversion Charge): you can set the form of conversion and the amount of conversion to be charged for the click.

The majority of advertisers use CPA and OCPC advertising billing.

CPA is most commonly used for wedding photography, travel photography, education and training industries, you can set the cost of a single customer to put, you can control the cost of customer funding, advertising optimization is also very convenient.

OCPC is suitable for customers who want to get a lot of conversion effect data and invest at least 50,000 RMB or more in advertising budget in a single month. According to different industries and products, the actual budget may be higher than 50,000 dollars. The basic principle: by first investing an experimental budget, to see what characteristics of users who see the ads are more likely to be converted into consultations, messages, downloads, etc. Then to more users who meet the characteristics of the ads. Then put ads to more users who meet this characteristic, and get more quantity and lower price from the conversion. The experimental budget invested upfront cannot be too small! Otherwise you won't get enough sample data. Sample data should be at least 240 or more, which means that if the initial cost of a conversion of 100 yuan, pre-testing will require 24,000 yuan advertising budget, and then data optimization, and then invest 80,000 yuan, so as to achieve the goal of 56 yuan a conversion cost, 1840 conversions.