Investigation Report on MICE Tourism Development

Investigation Report on MICE Tourism Development

In our daily life, more and more reports are used, and there are different types of reports according to different purposes. How should we write the report? The following is the research report on the development of mice tourism that I compiled for you. Welcome everyone to refer to it, I hope it will help you.

As we all know, there is a strong correlation between convention and exhibition industry and tourism. Exhibitions are usually held in places where tourism has developed to a certain extent and there is a certain infrastructure. Famous and successful exhibitions will promote the development of local tourism. At present, more and more countries and cities begin to attach importance to the development of MICE tourism. From late May to mid-June this year, some CPPCC committees, together with the Municipal Tourism Bureau, the Municipal Convention and Exhibition Office and the research office of the municipal government, conducted an investigation on the development of convention and exhibition tourism. The investigation report is as follows.

First, the development status of MICE tourism in our city

In recent years, the development of MICE tourism in our city has made some progress, mainly in the following aspects.

1. The exhibition economy has developed vigorously and industrial characteristics have taken shape. From the national point of view, Hefei exhibition started late, but developed rapidly. Since XX, the number of exhibitions has increased by 40% every year. In XX, the city held more than 40 exhibitions (including 18 exhibition held by Anhui International Convention and Exhibition Center); There were 69 exhibitions in XX, an increase of 70% over the previous year, and the number of exhibitors increased by 14 1%. In that year, Anhui International Convention and Exhibition Center held 25 large-scale exhibitions; Sixty-six exhibitions were held in xx, especially the XX International Art Conference, which marked a breakthrough in international exhibitions with 280,000 participants. In XX, the city held more than 70 exhibitions (including 32 exhibitions held by Anhui International Convention and Exhibition Center), and its business income, exhibition area and number of exhibitors all reached the highest level in history. In XX, the city held 102 exhibitions, involving science and technology, industrial equipment, culture and art, agriculture, clothing, talents, grain and oil machinery, etc. Including the 13th China Art Fair Hefei Exhibition, XX Hefei Cultural Industry Expo, XX China International Hui Merchants Conference and other 8 national exhibitions. In XX, there were 122 exhibitions in our city, including 45 exhibitions in Anhui International Convention and Exhibition Center, with a year-on-year increase of 10%, with a total exhibition area of 639,000 square meters. Anhui Red Third Ring Gymnasium held 25 exhibitions with a total exhibition area of 6.5438+0.6 million square meters and an audience of 600,000.

The number of exhibition enterprises has increased rapidly, and the level of exhibition operation has gradually improved. By the end of XX, there were more than 60 exhibition enterprises in the city, including more than 30 professional exhibition companies, and nearly 200 enterprises directly engaged in exhibition-related businesses such as advertising, decoration and logistics. With Anhui International Convention and Exhibition Center as the leader, an exhibition hall system with suitable indoor and outdoor scale and natural division of labor has been formed, such as gymnasium, science and technology museum, business center, park and square. In the fierce market competition, exhibition enterprises show a development trend from small to large, from weak to strong, timely treatment and option positioning. The development of professional exhibition companies has accelerated the rise of exhibition economy in Hefei. In the past few years, our city has successfully held the 20th International Art Conference. "National agricultural machinery products ordering meeting; (for four consecutive years) "20th China Animal Husbandry Expo; The 38th National Fair for New Drugs and Specialties and the 57th National Auto Parts Expo; "The 48th China Exhibition of Teaching Instruments and Equipment" and the 13th China Art Fair; "The first China International Animation Expo; Two consecutive "China Nut Fried Nut Food Festival". The 4th China Central Investment and Trade Expo; There are more than 40 international and domestic large-scale exhibitions. It is worth mentioning that many large-scale national exhibitions, even in big cities like Shanghai and Guangzhou, cannot be easily applied for, such as the "National Agricultural Machinery Products Ordering Fair"; On the basis of four consecutive sessions in our city, we decided to continue to hold it in Hefei in XX and XX, especially the "Fourth Huazhong Investment and Trade Expo". The success of Hefei indicates that Hefei has become one of the major regional exhibition cities in the central region. As far as regional or local exhibition tourism is concerned, Anhui International Industrial Equipment Exhibition has been successfully held (or held continuously); "Anhui International Automobile Expo" China (Hefei) Anhui Food Tourism Festival; "China Hefei High-tech Project Fund Matchmaking Meeting; China Hefei Seedling and Flower Fair; Wait a minute.

2. The overall strength of the tourism industry has been continuously enhanced. In recent years, the three major indicators of inbound tourists, domestic tourists and total tourism revenue have all increased by more than 20%, exceeding XX 65.438+million person-times, 65.438+million person-times and 65.438+billion yuan respectively. In XX, domestic tourists were received against the trend13.408 million person-times, a year-on-year increase of 29.3%; The number of inbound tourists1480,000, up by 31.8% year-on-year; Tourism foreign exchange income was 82.292 million US dollars, up 30.7% year-on-year; The total tourism revenue was 654.38+0.325 billion yuan, a year-on-year increase of 32. 1%. The total tourism revenue is equivalent to 7.96% of the city's GDP, and it has entered a new stage of accumulating wealth and accelerating its rise. Our city has completed the overall planning of tourism development, held a tourism development conference, and established the status quo of building Anhui into a tourist center city; "The present situation of sightseeing and leisure holiday bases in the Yangtze River Delta; Target, the tourism industry will be included in the "1346" promotion action plan.

The construction of tourism standardization has been continuously strengthened, and tourism standards such as A-level scenic spots, star-rated hotels and national agricultural tourism demonstration sites have been actively promoted to promote the upgrading of tourism products and services. At present, there are four star-rated hotels and star-rated reception standard hotels 104, five-star standard hotels 10 and three listed hotels in the city. Gu Jing Hotel Group entered the top 20 national brands of China tourist hotels; Travel agency 145. The annual income of Anhui Overseas Travel Company and China Youth Travel Service exceeds 1 100 million yuan. China Youth Travel Service and Anhui Shunda Travel Service are among the top 100 in China.

Tourism and exhibition industry promote each other and develop together. With the development of exhibition economy, Hefei's tourism industry has also made remarkable achievements. In XX, Hefei held more than 122 exhibitions, with 3.6 million exhibitors, accounting for more than 37% of the total number of tourists coming to Hefei, which means that one third of the tourists coming to Hefei are exhibition merchants. In particular, the city successfully held the fourth China Expo, which greatly enhanced the new image of Hefei tourism exhibition and showed the new look of Hefei city. However, the development of tourism has also improved the visibility and reputation of Hefei and attracted foreign businessmen. In addition, the expansion of tourism theme scale has also improved the reception capacity of the exhibition.

The economic benefits are obvious, and the city brand has been steadily improved. The rapid development of MICE tourism in Hefei has effectively promoted the development of the tertiary industry, significantly boosted the economy and improved the visibility of Hefei. From the perspective of direct economic benefits, in XX, the exhibition boosted the income of the tertiary industry by about 654.38+0.8 billion yuan, up 38% year-on-year, and contributed 26% to the growth of the total retail sales of social consumer goods. From the indirect benefits, the development of MICE tourism has effectively promoted the development of accommodation, catering and other industries in Hefei, provided a large number of jobs for our city, and promoted the improvement of Hefei's urban infrastructure. MICE tourism has improved the visibility of Hefei and promoted the construction of a modern metropolis from intangible benefits such as upgrading the city brand.

Two, the advantages and disadvantages of the development of mice tourism in our city

In terms of tourism product hardware, Hefei lacks high-quality tourism resources. Although our city is known as "the hometown of Three Kingdoms, the hometown of Bao Zheng and the cradle of Huai Army" and is famous for its historical and cultural celebrities such as Li Hongzhang and Liu Mingchuan, it lacks natural scenery in terms of natural tourism resources and the conditions for developing traditional sightseeing and leisure tourism. In order to improve its status as a national tourist city, Hefei must also develop new tourism products such as business tourism and exhibition tourism. MICE tourism is a national economy. Booster. "According to experts' calculation, the industry driving coefficient of convention and exhibition industry is 1:9, that is, the income of convention and exhibition venues starts from 1 yuan, and the related income starts from 9 yuan, which is beneficial to the service industry and the communication industry. Therefore, developing the tertiary industry is of great significance to our city.

1. Analysis of the advantages of developing mice tourism in our city.

The comprehensive strength of the city is increasing day by day. In recent years, on the good basis of the past, the pace of construction and development in Hefei has obviously accelerated. In XX, the city's GDP was 166484 billion yuan, and its fiscal revenue was 31.21billion yuan. The growth rate of major economic indicators continues to rank among the top provincial capitals in China. Under the extremely complicated macro environment, the city's economy and society still maintain a good and rapid development momentum. With the rapid development of economy and society, Hefei's popularity is constantly improving, and its attraction is getting stronger and stronger, which has laid a solid foundation for the development of mice tourism in Hefei. Our city has a unique geographical position and obvious geographical advantages. At present, the high-speed railway from Hefei to Nanjing, Shanghai and Wuhan has been opened, and the Beijing-Fuzhou high-speed railway will also pass through Hefei, greatly shortening the time and space distance between the two places. Coupled with the construction of major projects such as roads, ports and aviation, Hefei's status as a regional comprehensive transportation hub is increasing. By vigorously promoting the "large-scale construction" of infrastructure, the comprehensive carrying capacity and radiation belt power of the city have been significantly enhanced, bringing more and better development opportunities for various enterprises.

At the same time, Hefei's science and technology education is strong. Hefei, the provincial capital, is one of the important science and education bases in China, with a large number of universities and scientific research institutions such as the famous Chinese University of Science and Technology and Hefei Institute of Material Science of Chinese Academy of Sciences. The proportion of professional and technical personnel per thousand people ranks second in similar cities in China, with high labor quality and high scientific and technological level, which provides favorable conditions for Hefei to develop high-tech industries. Relying on Hefei, a famous city of science and technology, Hefei can hold various international and domestic academic conferences, which will play a positive role in strengthening academic and cultural exchanges and cooperation between Hefei and domestic and foreign countries and improving the international status and popularity of Hefei and even Anhui as a whole.

The competitiveness of tourism products has been continuously improved. At present, there are 30 tourist attractions in the city, including 7 national 4a-level tourist attractions (Bao Zheng Cemetery, Huiyuan, Wildlife Park, Sanhe Ancient Town, Anhui Museum, Fengle Ecological Park and Shuangfeng Lake International Tourism Resort), 2 national key cultural relics protection units (Yaogang Battle Site Group in Feidong County, Battle Memorial Park and Liu Mingchuan's former residence in Feixi County) and 3 national agricultural tourism demonstration sites (packages). Our city adheres to the close cooperation between the propaganda department, tourism department and tourism enterprises, actively promotes the media coverage and publicity of "focusing on Bao Gong's hometown", organizes the promotion of tourist caravans, and holds a series of festival exhibitions such as China (Hefei) Central and Eastern Tourism Expo, China Huizhou Food Festival, Hefei Rural Tourism Festival and Zipengshan International Mountain Bike Race to shape "Bao Gong's hometown and the present situation of science and education base in Binhu New City"; The city image has enhanced Hefei's popularity and reputation. The expansion of the tourism market has achieved remarkable results, with special trains from Thailand, South Korea, chartered flight, Shanghai and Taiyuan flooding into Hefei. At the same time, the pace of tourism cooperation and opening up has obviously accelerated. Seamlessly connect with Song He, Tide and Lake to create a national tourist area; Relying on Huangshan, Chizhou, Tongling, Anqing and Chaohu to create a bronze tourism; Promote the integration of Hehuai tourism and sign the Framework Agreement on Cooperation of Hehuai Tourism Integration; Signed tourism cooperation agreements with more than 30 cities in China. Integrate resources, unite the surrounding areas, and build "two mountains and one lake for a green tour of Hefei" and "the land of science and education city and abundance"; Bird's Nest and Wild Grass Tour. It has become one of the top ten tourist routes in Anhui Province.

The development environment of MICE tourism is increasingly optimized. Actively support the development of MICE tourism from the policy level. In order to further promote the development of tourism, last year, the General Office of the Municipal Party Committee and the General Office of the Municipal Government jointly issued the Opinions on Further Accelerating the Development of Tourism in Hefei, and the Municipal Government issued the Three-year Action Plan for Accelerating the Development of Tourism in Hefei. In recent years, the relevant policies and measures of convention and exhibition management in our city have been gradually introduced and further improved. Established "Hefei Exhibition Economy Development Leading Group" in XX; (under the office), which provides a strong organizational guarantee for the development of Hefei convention and exhibition industry. In May of XX, "Several Opinions on Accelerating the Development of Exhibition Industry" was issued, which became the guiding document of exhibition management in Hefei. In XX, the Municipal Convention and Exhibition Office, the Bureau of Commerce and the Finance Bureau jointly issued the "Administrative Measures for the Use of Special Funds to Encourage Convention and Exhibition Development in Hefei (Trial)", and the municipal government further increased its support for convention and exhibition development. In 2006, the municipal government issued the Guarantee Scheme for Large-scale Exhibition Work in Hefei, further strengthening the guarantee of exhibition services. In XX, the municipal government adjusted the members of the exhibition leading group, with Zhang Xiaolin, the executive vice mayor, as the leader of the exhibition leading group, which strengthened and enriched the leadership of the exhibition office, improved and perfected the work functions and workflow of the exhibition office, and improved the work efficiency. In XX, in order to strengthen the exhibition work and promote the exhibition development, our city revised the Administrative Measures for the Use of Special Funds for Exhibition Development in Hefei (for Trial Implementation), and issued the Detailed Rules for Promoting and Encouraging the Development of Exhibition Industry in Hefei according to Several Policies on Accelerating the Development of Modern Service Industry in Hefei.

Further standardize the market order of mice tourism. Because most exhibitions are conducted in accordance with the market-oriented operation mode, there are often repeated exhibitions in the same period when previous exhibitions "crash". In recent years, with the cooperation of relevant departments, the Exhibition Office has gradually strengthened coordination and guidance, and promoted the industry to strengthen self-discipline through exhibition industry associations. At present, professional exhibition enterprises, exhibition centers, gymnasiums, museums, science and technology museums and other venues and units, relying on their own characteristics, work together and cooperate closely to organize exhibitions in an orderly manner, and the order of the exhibition market has obviously improved.

2. Analysis of the disadvantages of developing MICE tourism in our city.

Tourism resources are relatively poor. Hefei is located inland. Compared with advanced tourist cities and regions rich in tourist resources, Hefei is neither on the edge nor by the sea. It is not famous for its scenery and lacks famous tourist attractions, such as the Forbidden City in Beijing and the Terracotta Warriors and Horses in Xi. In addition, the tourism industry started late and its scale was small, which restricted its development to some extent. Although there are many historical and cultural sites, there are few mature scenic spots. At present, the overall scale of tourism resources in our city is small, mostly historical heritage. Among them, Bao Lingyuan belongs to the relocation category, Li Zhai belongs to the reconstruction category, and the number of other types is relatively small, which does not occupy much advantage in the country.

Lack of support for large-scale tourism projects. For a long time, our city has lacked the support of large-scale tourism projects, such as low brand effect and insufficient brand support, and lacked powerful tourism products. The existing products are small in scale and not competitive enough to attract tourists to Hefei. Due to the failure to seize the opportunity and insufficient investment in the early stage, our city once lost the opportunity to build a powerful modern theme park like Wuhu Fangte, which is a shortcoming that cannot be ignored in Hefei tourism.

The overall level of convention and exhibition industry needs to be improved. The number of international and domestic exhibitions is insufficient, and there are not many distinctive brand exhibitions. Brand exhibitions with national influence such as Guangzhou Canton Fair, Hangzhou West Expo, Xiamen CIFIT and Shenzhen Hi-Tech Fair have not yet formed. Compared with domestic cities with developed exhibition economy, there are too few international exhibitions and regional exhibitions planned around Hefei and Anhui's characteristic industries and pillar industries. The cultivation of market players in convention and exhibition industry lags behind. At present, there are only more than 60 exhibition enterprises in our city, and there are hundreds or even thousands of exhibition enterprises in cities with developed exhibition economy. Exhibition enterprises are not only few in number but also weak in strength. There are many problems such as small scale, insufficient funds, backward ideas and lack of experience. Not many companies have the ability to hold national and professional exhibitions. Compared with well-known exhibition companies at home and abroad, there is a huge gap in management mode, company structure and technical means. With the rapid development of convention and exhibition economy in our city, the contradiction of shortage of convention and exhibition talents is increasingly prominent, especially the shortage of professionals who are proficient in convention and exhibition design, organization and planning, understand international practices and have practical experience. The pattern of convention and exhibition specialization and cooperation has not yet formed, and the socialization and marketization of convention and exhibition security services are low, and the comprehensive service level is not high.

The development system of convention and exhibition industry is not smooth 1. Coordination of MICE Office: Large-scale exhibitions, especially national exhibitions, involve many government departments providing specific services, with tight time, heavy tasks and heavy security responsibilities, which objectively require strong coordination of MICE Office. 2. The Convention and Exhibition Office is only a temporary coordinating body, but there are more and more daily affairs, helping enterprises to bid for exhibitions and organizing and coordinating various large-scale convention and exhibition activities. The existing convention and exhibition office is extremely unsuitable for the development of convention and exhibition economy in Hefei.

The carrying capacity of the city needs to be further improved. MICE tourism is a new industry closely related to the carrying capacity of the city, which requires higher requirements for exhibition halls, transportation, hotels, communications and supporting facilities. Compared with developed cities, there is a big gap between the exhibition halls, supporting facilities, supporting capabilities and other software and hardware conditions, which is difficult to meet the needs of large-scale international and domestic exhibitions. First, the exhibition hall area is insufficient. Except for the indoor exhibition area of 37,000 square meters in the International Convention and Exhibition Center, the indoor exhibition areas of the other three exhibition halls are all below 8,000 square meters. Second, the supporting facilities are insufficient. The supporting facilities such as star-rated hotels, large shopping malls and high-end entertainment venues around the International Convention and Exhibition Center are still insufficient, and it is still difficult to guarantee the high-standard comprehensive supporting services of exhibitors. The exhibition hall is still in a single operation state. Third, international flights are obviously insufficient. Due to objective reasons such as its own conditions, Luogang Airport in our city only opened two international flights from Hefei to Seoul and Hefei to Hong Kong. The scarcity of international flights is one of the main reasons for the slow growth of China's overseas tourism market. During the large-scale exhibition, contradictions such as poor road traffic, insufficient public transport capacity and difficulties in parking vehicles are also prominent.

3. Suggestions on further promoting the development of mice tourism in Hefei

Affected by the financial crisis, the current and future development of MICE tourism faces more uncertainties and more severe challenges. However, the overall prospect of convention and exhibition tourism in Hefei is promising, with better prospects and more opportunities than challenges. As long as we make full use of the current favorable conditions and seize the rare opportunities, we can turn passivity into initiative and challenges into opportunities. Therefore, it is suggested to do the following work.

1, further rationalize the working mechanism and enrich the work force of the Municipal Convention and Exhibition Office.

For the exhibition industry and tourism industry, the leading group of exhibition economy and Hefei Tourism Bureau have assumed management responsibilities respectively, but they have their own duties and failed to fully integrate. Especially in the exhibition industry, our city still lacks a certain driving force and has not perfected the corresponding legislation and supervision institutions. To develop MICE tourism as an industry, our city still lacks a management department. It is understood that at present, there are more than a dozen provincial capital cities in China with independent exhibition institutions. Our city organized once in XX ldquo; Research status of exhibition economy development; The report puts forward, "Improve the leadership mechanism, adjust and enrich the strength of the Municipal Convention and Exhibition Office, list the Municipal Convention and Exhibition Office as a unit directly under the municipal government, transfer personnel from relevant departments to work centrally, establish a one-stop service mechanism, and enhance the macro guidance and coordination service capabilities." Based on the actual development of MICE tourism economy in our city, it is of great pertinence and practical significance to enrich the strength of government MICE office. If the establishment is limited, you can transfer people from relevant departments, and increase the number of people without increasing them. It is suggested that the municipal party Committee and the municipal government seriously study it.

2. Accelerate the construction of exhibition venues and further improve the policies and measures to promote the development of exhibition industry.

Accelerate the construction and renovation of exhibition venues, take the construction of large-scale exhibition center in Binhu New District as an opportunity, effectively solve the "bottleneck" that restricts the development of exhibition economy in our city, and lay a good foundation for building a "famous exhibition city in China". Further improve the transportation, communication, catering, entertainment, shopping malls and other supporting construction. , accelerate the development of modern service industry, improve the comprehensive carrying capacity of the exhibition in our city.

Further improve the measures to promote the development of the exhibition industry, strengthen the incentive mechanism, optimize the exhibition order, seriously study and solve the contradictions and problems in the development of the exhibition industry, especially coordinate and deal with the practical difficulties encountered by enterprises in a timely manner. Many resources of domestic large-scale exhibitions are in the hands of some ministries and trade associations in Beijing. On the basis of encouraging exhibition companies to take the initiative, relevant government departments should take the initiative to help coordinate contact in order to obtain the support of higher authorities. At the same time, for some influential and attractive exhibitions, the government should increase investment in human and financial resources. Strengthen the work network and linkage mechanism, especially the linkage mechanism between government departments and counties, and form an orderly, standardized and rapid preparation and guarantee mechanism.

3. Combining the advantages of Hefei's industry and science and education to build Hefei's exhibition brand

While striving to increase the scale of existing exhibitions, we should also pay attention to introducing international and domestic conferences and forums. On this basis, by comparing the catalogue of exhibition projects and combining the industrial advantages of our province and our city, we will strive to expand the categories and scale of exhibitions. Many famous convention and exhibition tourist cities at home and abroad have their own one or two leading convention and exhibition brands, and concentrate their limited funds on several key markets with great influence and high efficiency, such as the information exhibition in Hanover, the machine tool exhibition, and the small commodity exhibition in Yiwu. It is suggested that according to the target market demand and the advantages of industry, science and education resources in our city, some MICE tourism brands should be built to enhance the market competitiveness of MICE tourism in our city. In XX and XX, our city was awarded as "Home Appliances Expo" respectively; "Seedling and Flower Fair" China Nut Roasted Seeds and Nuts Food Festival. And a number of brand exhibitions, the next step is to support and upgrade the scale and grade of these brand exhibitions, and strive for influential leading brands in the country.

4. Cultivate and expand market players and gather exhibition economic talents.

The shortage of exhibition enterprises and talents has become an important bottleneck restricting the development of exhibition tourism business. For example, Shanghai has encountered the embarrassment of "software limping", but its rapid response will be "10 100 project" (it will take three years to train 10 internationally competitive exhibition companies and 100 exhibition professionals), with the goal of building a "reserve bank" of exhibition professionals. As for exhibition enterprises, most of the practitioners in Hefei are monks. Although I have some practical experience, my professional foundation is weak and I don't know enough about the operation mode of international exhibitions. Efforts should be made to introduce a number of national influential and powerful exhibition enterprises, cultivate a number of leading exhibition enterprises in our city, encourage leading exhibition enterprises to hold more exhibitions, and strive for the relevant state ministries and associations to participate in the organization and planning of exhibitions, so as to make the exhibition industry in our city develop healthily and rapidly. Further improve the introduction, training and use mechanism of exhibition talents, and cultivate high-quality exhibition talents. It is suggested to openly recruit a group of managers with professional exhibition experience and strong organizational planning ability, and encourage exhibition enterprises and institutions to introduce and train talents.

5. Revise the overall tourism planning with the goal of building a tourist destination city.

The development strategy of "14 1" adapts to the construction situation of modern lakeside cities, and re-compiles the Hefei Tourism Development Master Plan and the Hefei Tourism Project Construction Plan to create a high-standard and high-level development blueprint for Hefei tourism in 2020. It is suggested that the municipal government should invite public tenders for the national tourism planning units, organize the finalists to investigate tourism resources, formulate conceptual tourism plans, select the winning bidders, and integrate the plans to form a more scientific and perfect overall tourism plan. Through planning, we can accurately judge the general trend of tourism development, get rid of the predicament of product aging, market solidification and fierce competition around, and strive to solve the problems of product upgrading, marketing mode innovation and market breakthrough.

6. It is suggested to set up Hefei Tourism Group to enhance the overall competitiveness of tourist attractions and tourism enterprises in our city.

It is suggested that the Municipal Tourism Bureau should take the lead, unite with Hefei 4a scenic spot, some hotels, tourist convoys, a number of large travel agencies and tourism-related enterprises to form Hefei Tourism Group, integrate Hefei tourism resources, and make Hefei tourism bigger and stronger. After the establishment of the Tourism Group, the Municipal Tourism Bureau manages on behalf of the municipal government from a macro perspective, and the Municipal Tourism Group operates according to the modern enterprise system. At the same time, deepen the reform of state-owned tourism enterprises, accelerate the establishment of a modern enterprise system, and cultivate 1-2 large-scale cross-regional and cross-industry tourism groups with annual income exceeding1100 million yuan. Broaden tourism financing channels, deepen the reform of tourism investment and financing system, vigorously promote private capital and social capital to enter the tourism industry, start tourism projects, establish a diversified investment and financing mechanism with government investment as the guide and social capital as the main body, and form a stable and sustainable investment support system.

7. Accelerate the construction of major tourism projects and develop tourism products.

Implement the "solar energy project" and take the introduction of mega-tourism projects as a breakthrough to enhance Hefei's tourism image. Around the key areas such as Binhu New District and Economic Development Zone, with the encouragement of the state and our needs, we will plan 1 to two leisure and entertainment or theme park projects with more than 2 billion yuan, select special personnel to attract investment, and strive to make substantial progress during the year. Promote the construction of 28 major projects in Hefei's Three-year Action Plan for Accelerating Tourism Development, continue to accelerate the construction of existing scenic spots, and focus on promoting the construction of national 4a-level tourist attractions in Zipengshan Forest Park, Daxie Urban Agricultural Park and Daishan Lake; The Siding Mountain Scenic Area project should speed up the work; Yaogang Crossing the River Memorial Hall should carefully plan the operation mode to better reflect the tourism connotation; Promote the construction of Fengle Ecological Park Phase II and Feixi Old Hen Ecological Park, and build a number of high-star farmhouses. It is suggested that a party be held at the China Expo. Jianghuai Hechang's "In" returns to the cloud; Featured large-scale stage performances, similar to large-scale live performances such as Impression West Lake and Impression Hainan Island, promote Hefei and tailor-made Hefei tourism brand.

8. Comply with the development trend of regional tourism integration and promote regional tourism cooperation.

Promote regional tourism cooperation in line with the principle of not seeking merit but seeking nothing. First, strengthen integration into the Yangtze River Delta. Seize the opportunity that the Plan of Wanjiang City Belt Undertaking Industrial Transfer Demonstration Zone has passed the national examination and approval, speed up the infrastructure construction and form a seamless connection with the cities in the Yangtze River Delta; Accelerate the interconnection between Hefei Tourism Distribution Center and Shanghai, Nanjing, Hangzhou and other places, strive to be included in the new East China tourism line, and accelerate the construction of sightseeing and leisure bases in the Yangtze River Delta region. The second is to promote cooperation with central and southern cities. Seize the opportunity of Hefei-Wuhan high-speed railway operation and promote in-depth cooperation with central cities such as Wuhan. Actively presided over the 1 1 annual meeting of South China Tourism City Cooperation; Promote tourism integration with southern cities above 10. Third, based on the provincial economic circle, strengthen tourism cooperation in the province. Around the construction of provincial economic circle, give full play to Hefei's "beautiful scenery", and the surrounding hot springs, lakes, forests, hills and other holiday tourism resources are rich, and accelerate the construction of the province's tourism center city. Carry out regional tourism cooperation around Chaohu Lake and strengthen tourism cooperation with He Chao's Sixth University; Implement the strategy of Huaihe River integration and promote the integration of Huaihe River tourism. It is suggested that the municipal government coordinate and unify the telephone area codes of Liu Chao and Wise to promote strategic cooperation.

9. Suggestions on several specific issues

1. Mohe Garden, one of the new ten scenic spots in Hefei, is about to open to the public. At present, there are still electricity consumption problems in this scenic spot, so it is suggested to coordinate and solve them as soon as possible;

2. It is suggested to optimize the pass procedures for foreign coaches to enter Hefei;

3. Suggest to solve the parking problem of Li Hongzhang's former residence;

4. It is suggested that the municipal government and relevant departments actively coordinate and promote the opening of some colleges and universities in our city to the society and tourists.

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