Business model and marketing method of fruit shop

The business model and marketing method of fruit shop is to adopt diversified business model.

First of all, determine the positioning of the fruit shop, whether it is for ordinary consumers or high-end consumers. After the positioning is clear, you can choose the source of goods, pricing and decoration style. Secondly, choose places with large traffic, such as commercial streets, communities, schools and so on. At the same time, consider whether there are other fruit shops or competitors around and evaluate your competitive advantage.

Establish long-term cooperative relationship with reliable suppliers to ensure fresh and good quality of fruits. We can cooperate with local fruit farmers to reduce costs. Store decoration is simple and lively, giving people a clean and hygienic impression. The display should be clearly divided to facilitate customers' choice. You can set up a special offer area and a new product area to attract customers' attention. Hire employees with good service attitude and hard work, and conduct regular training to ensure service quality.

Specific marketing methods

1. Membership system: With the introduction of membership cards, members can enjoy discounts and other benefits. Accumulate user data through the membership system, understand customers' buying habits, and provide support for precision marketing.

2. Packaging sales: combine fruits into fruit baskets or gift boxes according to a certain proportion, indicate the price and nutritional value, and make it convenient for customers to buy. This method is suitable for holiday gifts or family gatherings.

3, limited time specials: push special fruits regularly to attract customers. You can use the first batch of 100 customers and weekend specials to increase the sense of urgency.

4. Online sales: use e-commerce platform or self-built applet for online sales. Provide door-to-door service to meet the needs of customers who can buy it without going out.

5. Social media marketing: Use social media platforms such as WeChat and Weibo to publish new product recommendations, fruit knowledge and other content, and increase interaction with customers. At the same time, activities such as forwarding lottery can be carried out to improve brand exposure.