Based on the actual situation of China flower industry, how to connect with the international market?

With the adjustment of China's agricultural industrial structure, the flower industry is increasingly showing strong vitality. At present, the national flower production area has reached 654.38+047.5 thousand hectares (including all related industries such as flowers and seedlings), with sales of 65.438+060 billion yuan. However, the level of flower productivity in China is still very low, and the output value per unit area is only 10.36% of that in the Netherlands. There are some problems in flower planting, such as single variety, low grade and quality, low-level repeated construction of production bases in various places, low degree of facilities and poor economic benefits. In the market, products are often unsalable in the peak season of production and out of stock in the peak season of consumption in winter and Spring Festival. According to the production and market situation of fresh cut flowers in China, five development trends of China's flower industry are analyzed and summarized:

1. The variety structure is developing to high grade, and the price is becoming more and more reasonable.

In recent years, a large number of excellent new varieties have been introduced and produced in China, such as fresh cut flowers and high-grade cut leaves of Gerbera jamesonii, Hewanglan, Lily, Tulip, Iris and Tropical Orchid, as well as potted flowers such as pineapple, poinsettia, Anthurium andraeanum, Phalaenopsis and Cymbidium hybridum. , the variety is gradually high-grade, and the colors are diverse and elegant. The market price of flowers has declined steadily, especially for large fresh cut flowers such as carnations and roses, which should be regarded as reasonable price reduction, reaching 30% and 50% respectively.

2. Industrialization regional division of labor, flower circulation forms a big market.

Judging from the domestic flower production pattern and long-term development trend, the production of fresh cut flowers will mainly be in Yunnan, Guangdong, Shanghai, Beijing, Sichuan and Hebei; Green seedlings in Zhejiang, Jiangsu and other places occupy an important share in the country; Potted flowers are everywhere, and a number of famous local products such as azaleas in Huasheng, Jiangsu, cyclamen in Tianjin, orchids in Guangdong and succulents in Fujian have emerged. With the rapid development of post-harvest low-temperature circulation and long-distance transportation, the advantages of these areas are more obvious, and the pattern of large production and large market will inevitably appear.

3. Pay attention to the construction of high-quality seedlings and bulbs.

Shanghai Flower Seed Test Site invested120,000 yuan to build an 80-mu seedling breeding base with an annual output of 5 million carnation seedlings; The flower seedlings produced by the Flower Research Center of Yunnan Academy of Agricultural Sciences include carnation, gypsophila paniculata, gerbera jamesonii, calla lily, etc. 10, with annual sales of seedlings120,000. Liaoning, Zhejiang, Gansu and other provinces use cold climate or mountain climate resources to mobilize farmers to carry out seed ball breeding and seedling raising in the form of companies and farmers. A number of emerging national flower industrialization bases have a high starting point and a large scale, integrating scientific research, production and development to improve the supply capacity of domestic high-quality seedlings and bulbs.

The level of science and technology has been continuously improved, and scientific and technological flower planting has been deeply rooted in people's hearts.

Judging from the contribution rate of agriculture to science and technology, developed countries are generally above 80%, while China is below 50%. During the Ninth Five-Year Plan period, China flower science and technology personnel made a number of new achievements in the development and utilization of wild flower resources, the selection and introduction of new varieties, the commercialization research and promotion of traditional famous flowers, the application and improvement of protected areas and modern greenhouses, soilless cultivation of ornamental plants, chemical control, biotechnology and non-toxic seedling breeding projects. In the Tenth Five-Year Plan, strengthening breeding and introducing new varieties, establishing low-temperature circulation comprehensive preservation system, factory seedling raising and facility cultivation technology, and soilless cultivation technology are also listed as important contents.

5. Establish a nationwide network circulation system.

The domestic flower circulation network has begun to take shape. There are more than 1200 flower markets in China, and large flower wholesale markets have been established in major flower consumption cities such as Kunming, Guangzhou, Beijing, Shanghai, Fuzhou and Chengdu, and local flower markets have also emerged. There are a large number of flower shops in large and medium-sized cities, counties and towns. At present, there are more than 4000 flower shops in China.

In addition, in the aspect of circulation promotion, it is necessary to strengthen the construction of sales information network, implement famous brand strategy, and promote large-scale and intensive production and operation. Furthermore, we should cater to the preferences of foreign consumers, introduce foreign advanced production technology and expand the international flower market.