How to Make Soft Text Publishing More Effective

Different from traditional advertising, its purpose is more "exposure", while the purpose of soft text marketing is "transformation", which forms cognitive output through soft text, captures the mind, and makes users think of your brand or product first when making user decisions.

When we promote soft articles, we still match the corresponding delivery channels according to different promotion strategies and purposes, and the channels needed for different contents are also different. It is best to choose Baidu news source or the channel with high reprinting rate and high weight on the website, and at the same time pay attention to some popular professional and vertical forums to ensure that soft articles can achieve better coverage.

Soft text should be unified with the overall marketing strategy of the brand. When making a plan, it should be decided according to the company's strength, industry environment, marketing style and other factors. Be clear about the direction and then plan the topic. A soft article, title, title and content, are indispensable. At the same time, considering the launch and paid promotion of soft text, it needs to be decided according to the specific situation.

It is inevitable that mass media release with purpose, but it must not be released blindly. Classification and selection are very important.

There are many channels for the dissemination of soft articles, so it is necessary to analyze the delivery platform, what kind of platform is suitable for you, and try to choose the channel with new homology or high website reprint rate.

Soft text publishing