Introduction of Wang Wudi brand

At that time, the drug "Wang Invincible" was sold through multiple channels, not only its own "Wang Pharmacy", but also other famous pharmacies such as Kunming Mashikou Wanlaixiang Pharmacy, Wuzhou Pharmacy, Pharmacy, Zhongying Pharmacy, Yongsheng Pharmacy, Patriotic Pharmacy, Gospel Pharmacy, Yuntaixing Pharmacy and Tongji Pharmacy. "Wang Pharmacy" became one of the few pharmaceutical enterprises in early Yunnan. With the gradual prosperity of Wang drugstore and the increase of drug sales, the accumulation of funds has also increased year by year. In order to expand the production scale, a few years later, "Wangda Pharmacy" moved to No.201Guanghua Street, Kunming, the central area where merchants gathered (next to the third archway of Zhengyi Road). Above the drugstore pavement, there is a big signboard of "Wang Pharmacy" with striking gold characters on a black background, and the counter in the store displays the ancestral series of drugs and advertising calligraphy and painting of "Wang Invincible". The production links such as decocting and washing of "Wang Invincible" series drugs are arranged on the terrace on the fifth floor behind the pharmacy. The remaining 10 room of the pharmacy is respectively stacked with medicinal materials, packaging materials and finished products; Part of it is used for production, processing, packaging and pharmacy. During this period, the drugs prepared by Wang in the pharmacy have reached a certain production scale.

"Wangda Pharmacy" pays attention to quality in the production process and is strict with the materials used in dispensing. All formulas are made of excellent genuine medicinal materials and have been strictly identified. If you encounter a special Chinese herbal medicine that is scarce in the medicinal materials market, Wang will personally take his nephew over the mountains and dig it back, and then process and screen it to prepare drugs, never sloppy.

"Saving the world and saving people" is the consistent purpose of "Wangda Pharmacy". Anyone who comes to see a doctor and buys medicine, rich or poor, never refuses to see a doctor. Sometimes, when meeting poor patients with acute fracture, Wang will give them invincible ointment for free after the ancestral bone-setting reduction. Many rural patients will send home-grown fresh vegetables and fruits to show their gratitude after being cured. After liberation, the Wangs often received fresh peaches and plums from the countryside. During the opening of Wang's drugstore, many banners presented by patients were hung on the wall, with inscriptions such as "Zi Rong, Shen Miao", "Rejuvenation with Wonderful Hands" and "Noble Medical Ethics".

Wang is the sixth generation descendant of Wang. He has made great achievements in inheriting and carrying forward ancestral medicine, and his business philosophy is also very advanced, with brand awareness. As early as the Republic of China, he began to advertise the ancestral series of drugs of "Wang Invincible" in the Daily of the Republic of China and Yunnan Daily (see newspaper materials for details) for brand marketing and promotion of its products. The pharmaceutical sales market went out of Yunnan, and quickly expanded to Shanghai, Nanjing, Hankou, Chongqing, Chengdu, Guilin, Guiyang, Wuzhou, Nanning and other cities outside the province, and exported to Hong Kong for resale to Southeast Asian countries. Because of the unique curative effect and careful management of drugs, the brand of "Wang Invincible" is a household name, and this period is the heyday of "Wang Pharmacy". Wang is not only unique in the practice of treating orthopedics, but also has made great achievements in theory. Taking Li Shizhen as an example, he traveled all over Yunnan, tasted herbs personally, and spent his whole life compiling Toning Yunnan Herbs, which filled the gap of Yunnan traditional Chinese medicine, made contributions to the cause of Chinese medicine in the motherland and left valuable wealth.

After liberation, Wang joined the Panlong District Chinese Medicine Joint Clinic in Kunming as the team leader, mainly treating orthopedics and practicing medicine with Wang Chuanshi's invincible series of drugs. Wang's wife and eldest son, Wang Chang, opened an orthopedic clinic at No.201Guanghua Street to treat patients who came to see a doctor with Wang's ancestral series of drugs. In order to carry forward the traditional Chinese medicine of the motherland and inherit the time-honored Wang Ancestral Medicine in Yunnan, Wang Chang, the eldest son of Wang, and his children were expanded from the former Wang Clinic to the Kunming Invincible Pharmaceutical Factory on 1993, and the Wang Ancestral Series of Medicines were formally produced on a large scale. In order to protect the brand "Wang Invincible", Kunming Invincible Pharmaceutical Factory has applied for the graphic trademark of "Wang Invincible", graphic trademark of Wang's head, 1995 and three brand trademarks in 2003. After obtaining the trademark certificate, these three trademarks were used in the packaging and publicity of four drugs in the "Invincible Prince Rong" series. "King Invincible" brand continues to be inherited, carried forward, developed and expanded in the modern pharmaceutical arena.

Shortly after the factory was established, four drugs, Invincible External Ointment, Invincible Dan Capsule, Invincible Medicinal Liquor and Invincible Analgesic Liniment, were tested by relevant state departments in pharmacology, toxicology, chronic toxicity and acute toxicity. After clinical trials in six hospitals, it was confirmed that the four drugs were safe, effective and non-toxic, and successfully passed the examination and approval of the national medical and health department, and obtained the quasi-brand name of national medicine. Among the four products in the invincible series named "Invincible External Ointment" and "Invincible Dan Capsule" by the health department in 2000, three varieties, Invincible Ointment for External Use, Invincible Dan Capsule and Invincible Analgesic Liniment, have won the second-class national protection and the certificate of "National Traditional Chinese Medicine Protection Variety". Up to now, the four drugs of Wang invincible series are still exclusive varieties in China.

After entering the stage of large-scale production, the four drugs are popular among patients, especially middle-aged and elderly patients and orthopedic patients, because of their remarkable curative effect and wide indications. Yunnan invincible pharmaceutical co., ltd. has been receiving calls and letters from patients and distributors from all over the country, Southeast Asian countries, the United States, Britain and other places. We are delighted to see that a 70-year-old man can get out of bed and walk after a month of "invincible ointment for external use" after fracture reduction; A patient suffered from costal chondritis. After applying invincible ointment, the inflammation disappeared and the pain stopped. After several patients with mammary gland hyperplasia used invincible medicine, the curative effect was obvious; Wudidan capsule can relieve symptoms and pain in some patients with hyperosteogeny. A Chinese-American wrote twice in a row asking for mail-order invincible products; The dean of the British Oriental Medical College visited the hospital in person, hoping to use the "Wang Invincible" series of drugs in the affiliated hospital of the Oriental Medical College, and hired Wang Chang, the seventh generation descendant of the Wang family, and Wang Hui, the eighth generation descendant, as visiting professors of the Oriental Medical College ... The invincible series of drugs of the Wang family have experienced vicissitudes and reappeared brilliantly.

Wang Invincible was born in Jiangchuan, Yunnan Province, which had a great influence on the early traditional medicine and medicine in Yunnan. Wang was good at specialized treatment of bone injuries and sores, which played a great role in the treatment of patients in frontier areas where plague was prevalent and miasma was frequent at that time. Invincible series is a rare medicine.

The Wangs, in the inheritance of their family's pharmaceutical practice, advocated that "the descendants of the imperial clan, regardless of gender, are willing to learn, and learn to become a mountain." Wang Chongshang's inheritance culture of "keeping secrets at home, inheriting secrets and carrying forward people" has a strong atmosphere of studying medicine and practicing medicine. Up to now, Wang Chang, the eldest son of Prince Rong, is the head, and there are dozens of Wangs practicing medicine.

Because the inheritance culture of advocating "saving the world and saving people" is quite different from the traditional secret recipe of "keeping secrets", "invincible king" is also one of the pioneers of advertising promotion and communication in Yunnan pharmaceutical enterprises. Since the late Qing Dynasty, it has spread widely and had a great influence. During the period of the Republic of China, there were a large number of advertisements for invincible drugs in newspapers such as Republic of China Daily and Yunnan Daily. The sales scope of drugs has been expanded to domestic port cities such as Shanghai, Nanjing, Hankou, Chongqing, Chengdu, Guilin, Nanning, Guiyang, Hangzhou and Wuzhou, and some products have been exported to Hong Kong for resale to Southeast Asian countries.

In practicing medicine and selling medicines, the Wangs pay attention to the survival philosophy of "practicing medicine as a human being, it is important for others to benefit, and he is born to benefit", advocate the moral concept of "patients are not divided into different grades, seek medical treatment for diseases, and get rid of diseases to be true", and advocate the service concept and professional spirit of "treating patients and saving people, treating both the body and the disease". Therefore, although the "invincible king" has a wide influence, the Wangs have always maintained a simple and diligent way of managing the family.

In the process of practicing medicine and selling medicine, the Wangs advocated the "three skills" of "knowing, teaching and helping doctors" and advocated the working attitude of "coming in person and doing it yourself". The so-called "knowledge of medicine" means looking, smelling, asking and cutting symptoms, that is, the purpose should be clear; "Teaching" means that Wang people will explain the way of practicing medicine to future generations, inform patients of the causes of illness, compile pathological teaching materials and explain the principles of treatment; "Help" is to guide patients how to cooperate with treatment. The so-called "closeness" means that you must get close to the patient, the lesion and the condition in person, and you can't prescribe medicine after listening to other people's illness; The so-called "personally" means that medicinal materials from different sources must be brewed, tested and even smelled, identified and tasted in person; The so-called "closeness" means that patients who take medicine, especially those whose condition is uncertain, should be followed up in person. For this reason, the "invincible king" medical culture is not only the inheritance culture of a series of drugs, but more importantly, the Wang family has inherited the medical culture of "three meetings and three relatives".

Thinking about drinking water and thinking about the source, the number of generations is invincible.

The ancestor Wang Guan 'en, 138 1 year (14th year of Ming Hongwu), rode with Mu and settled in Yunnan. Guiwang, the ancestor of medicine, worshipped Zhenyu as a teacher, treating diseases and saving lives. He was called "invincible reality", and "invincible reality" was formed. Wang Wanshen traveled all over the mountains and valleys of Yunnan and prepared "trauma medicine", "dressing medicine" and "plaster", and an invincible series of drugs was initially formed. Wang Rugui, (1879- 1960), created "Invincible Sticker" and "Invincible Dan", and the product name of Invincible was basically finalized. Wang (1899 ~ 1982), carrying forward the past and making bold innovations, formally established an invincible brand.

1, Wang's ancestor, named Wang Guanen, was an official at the East Gate of Yingtianfu. 138 1 year (14th year of Ming Hongwu), went to Yunnan with Mu Qijun and settled in Jiangchuan (Huaning Ninghai), the drug capital of Yunnan. Wang Jiazu is famous for learning Chinese herbal medicine from the previous generation.

2. The originator of Wang's invincible series of medicines, worshiping real people as teachers, learning medicine and being familiar with Chinese herbal medicines. Inherited the ancestral medical skills of the ancestors, saved lives and passed them on to future generations. It has a wide influence in Jiangchuan, Huaning, Chengjiang, Yuxi and other places in Yunnan. The "invincible Wang" was formed here, and the Wang family also formed the inheritance history of the pharmaceutical family.

3. Wang Wanshen, the son of Guiwang, has been climbing mountains and mountains with his father Wang Gui since childhood, collecting herbs and studying medicine, and devoted his life to the research of Chinese herbal medicine. He took pains to travel all over the mountains and valleys of Jiangchuan, Huaning, Qujiang, Tonghai, Hexi, Yuxi and other places in Yunnan, collecting Chinese herbal medicine specimens and being proficient in Chinese herbal medicine. Selected Chinese herbal medicines are made into "traumatic medicine", "dressing medicine", "plaster" and external hemostatic drugs, which are specially used to treat traumatic injury, rheumatic numbness, malignant tumor, rapid tumor wound, muscle pain and so on.

4. Wang Rugui, the son of Wang Wanshen, was born in Jin Jiazhuang Village, Dazhuang Township, Dazhuang District, Jiangchuan County, Yunnan Province, and later moved to Kunming. Born in 1879 (the fifth year of Guangxu in Qing Dynasty) and died in 1960 (the year of Gengzi). Under the influence of his father Wang Wanshen, he liked to study medicine since he was a child. He not only inherited several drugs handed down from the Wang family, but also constantly innovated and developed in practice, creating various dosage forms and usages such as "Invincible Ointment" and "Invincible Pill" made from dozens of Chinese herbal medicines.

5. Wang, the descendant of Wang's medicine, also known as (1899 ~ 1982), the son of Wang, the founder of Wang invincible series of drug brands. When he was young, he was admitted to Kunming Provincial No.1 Middle School to study. After graduation, he joined the Wujiang Guild Hall in Yunnan. After the Northern Expedition, he entered the Nanchang Officers' Education Corps in Jiangxi Province and served as the captain's adjutant under Zhu De. 1927 after the Nanchang uprising, the team dispersed. The following year, Wang returned to Yunnan due to illness. Under the guidance of my father Wang Rugui, I worked hard to improve the pharmaceutical technology and curative effect of four drugs in the ancestral invincible series, and named the drugs with different dosage forms and different effects in the ancestral secret recipe as commodity names "invincible ointment", "invincible pill", "invincible medicinal liquor" and "invincible analgesic liniment" respectively. At the same time, the packaging was improved, with instructions attached, and the dealer logo was refined. Indications, functions, indications, functions, taking methods and precautions of various drugs are briefly described in the instructions. More importantly, the head of He Wang began to be used in printed instructions, and also printed the inscription of Lu Yafu, mayor of Kunming and director of the Public Security Bureau, and the inscription of Zhu De, head of the Nanchang Military Officer Education Corps, "The effect is amazing, and it can save the world". On the basis of inheriting Wang's ancestral prescription, Wang and his son carried out innovative development and founded Wang invincible series of drug brands.

1929, Wang and his son opened the "Wang Pharmacy" at No.26 Muxing Street, Kunming. They produce and sell invincible series of drugs in the way of front shop and back factory, and at the same time dispense medicines for patients. Wang Pharmacy, 193 1 Aug15th, 2008, joined Kunming New Pharmaceutical Commercial Association.

After 1956, Wang took part in an advanced class of traditional Chinese medicine (Wu was the head teacher). After the expiration, he served as the head of the Chinese herbal medicine joint clinic in Panlong District, Kunming. Because of hard work and serious responsibility for patients, many patients have been cured of difficult diseases, and they have been rated as advanced workers by the District Health Bureau over the years.

Taking Li Shizhen as an example, Wang traveled all over Yunnan, personally tasted herbs, and devoted his life to compiling Yunnan Herbal Supplement, which filled the gap of Yunnan traditional Chinese medicine, made contributions to the cause of Chinese medicine in the motherland, and left valuable wealth.

1965 chairman Zhu De personally met with Wang during his visit to Kunming. Wang presented Chairman Zhu De with two cultural relics that have been preserved for 37 years. One is the power of attorney that Zhu De personally gave to Wang when he was in Nanchang Officer Education Corps; One is the establishment table of officers and staff of Nanchang Officer Education Corps. Chairman Zhu was very happy, spoke highly of this move, and said that this cultural relic would be handed over to the military museum for preservation, and encouraged him to make greater contributions to the medical cause of the motherland.

4. Wang's wife holds the Temporary Practicing Certificate of Kunming Medical Staff issued by Kunming Municipal Health Bureau. After liberation, he and his eldest son, Wang Chang, opened an orthopedic clinic to treat patients with bone injuries with invincible series of ancestral drugs produced by Wang Pharmacy.

5. Wang Chang, the son of Wang, graduated from a pharmaceutical school before liberation, participated in a training class for senior pharmacists, and worked in an orthopedic clinic with his father Wang and his mother, and treated patients with bone injuries with a series of drugs created by Wang himself. 1993, Kunming invincible pharmaceutical factory was founded with children, and mass-produced "Wang invincible" series of drugs. 1997 was hired as a visiting professor by British Oriental Medical College.

6. Wang Hui, son of Wang Chang, graduated from Kunming Medical College, majoring in clinical medicine, and went to Shanghai and provincial hospitals for further study many times. In the hospital, the title is attending physician and department director. 1993 resigned and his father Wang Chang founded Kunming invincible pharmaceutical factory. Now he replaces his father Wang Chang to manage the present Yunnan Invincible Pharmaceutical Co., Ltd. as the general manager. 1997 was hired as a visiting professor by British Oriental Medical College. Now he is the executive director of Kunming Panlong Entrepreneur Association and Kunming Panlong Entrepreneur Association. Vice President of Kunming Time-honored Enterprise Association; Executive director of Kunming Medical Association.